How to Use Social Media for Business

Presented by Stephen G. Nichols

Owner, Boswell Small Business Marketing Inc.Communications Committee Chair, Rotary Club

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Agenda:• Overview

• Benefits/Risks

• Examples of Rotary 13 social media

• What you can do to start today

What is Social Media?• A tool in your marketing toolbox

• Augments existing marketing plan

• Provides means and opportunities to connect that otherwise would not be available

How to Benefit?• Clearly-defined goals that fit with your

marketing plan

• Know who your target audience is and what they like

• Choose the best platform(s)

• Implement strategy and track results

Why Not Just Email?• Consumer’s choice

• Social media networks are just a virtual extension of the grapevine

• Empowers your target audience to come to you when they need your help, not the other way around

What’s the Catch?• Time

• Trust

Is it Safe?• Privacy settings

• Buy internet security software

• If you wouldn’t say it in front of your boss, your spouse or your mom, then don’t say it on social media

Protecting Your Brand• Domino’s horror story

• Google Alerts

• Respond to complaints quickly and earnestly

It’s All About…• Communication

• Relationships

• Creativity

• Money

How to Get Connected• Facebook

• LinkedIn

• Twitter

How to Stay Connected• Starting from scratch: 1 hour per week

• Don’t do too much all at once

• Don’t get behind

Conclusions• Content is king

• You must participate regularly

• From marketing funnel to sales pipeline

• Have fun, but not too much fun

Questions?

For More Information:

www.boswellsmallbusiness.com