Understanding Customer Needs

Introduce & Gain Acceptance of New Products

Socially Responsible Activities

Creating Demand for Products & Services

Better Understanding of Marketplace

Knowing

Future Trendz

Learning how to

Test & Optimize

Check & Note

Brand Building

Credits:

• Based on Chapter 1 of 'Marketing Management' by Kotler Keller

• Images from: visual.ly www.ceraflux.com www.dreamstime.com blogspot.com www.go2markets.com www.elegantthemes.com www.dreamstime.com

Thank You!

Created by Gaurav Rampuria, IIT Guwahati, during an internship by Prof. Sameer Mathur, IIM Lucknow.

www.IIMInternship.com