Wechat Marketing Strategy Brief Report

8/10/2019 Wechat Marketing Strategy Brief Report

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1 - Copyright VALUE2020 - DRAFT

Mobile Strategy:

In s ig h t s o n M o b ile Ap p lica t io n W e Ch a t fo r O n e t o O n e

M a r k e t i n g

Know your Fans

& Increase Sales on Mobile!


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Contents

1.What is WeChat? 3Document 1: Chart comparing WeChat to Facebook for the first three years

2.Who are the Users of WeChat? 4Document 2: Map of Global Expansion of WeChat

3.Why choosing WeChat? 5

4.Why a User experimenting WeChat is

likely to adopt it? 6

5.Growing Worldwide Interest for WeChat 9Exclusive! Document 3: World Map Of Interest about WeChat: Marketing & Usage

6.

How to start marketing a brand? 10Document 4: Management Platform Explained

7.Marketing Actions: Get more Followers! 12

8.Marketing Actions:

Increase Engagement and Sales 14

9.

Segmentation, Data Mining & Analysis 1810. Examples of Marketing Campaigns 19

11. Whats the Marketing Difference

between Sina Weibo and WeChat? 20Document 5: Marketing Use of SinaWeibo compared to WeChat


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1.What is WeChat?

Launched in January 2011, WeChatis a new and powerful mobile communication tool. Itsupports sending voice, video, photo and text messages. Users can also do group chats, orusers can find new friends nearby to talk to. WeChatworks on iOS, Android, WindowsPhone, Symbian and Blackberry devices. The mobile chat application is innovativecompared to Whatsapp because the app offers more value with a private timeline and fun

features. Social features makes WeChatalso a social network.

The service is called Weixin ( ) in China.

Since 2011, WeChathas been climbing the ranks of mobile applications in China and nowis more popular than Kaixin and SinaWeibo. Users can use this free application to contacttheir friends or contacts in an easy and timely fashion.In September 2012, the user base was growing faster than Facebook.

By January 2013 the WeChatmobile application has grown substantially reaching

over 300 million registered usersincluding 40 million outside China.


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2.Who are the Users of WeChat?

According to the official data published by the WeChatteam, by January 2013, the mobileapplication already had over 300 million registered users (most of which come from otherTencent platforms in China, or Sina Weibo.). Approximately half users are between theages of 25-30, and most of them white collars.Many of Sina Weibos users are now using their WeChataccounts regularly.

On April 27th, 2013, Android Store ranked WeChatthe most popular social networking

application in China and Malaysia(measured by downloads). Taiwan, Indonesia,Singapore were in the top 3. The same day, on Apple Store, the application ranked first inseven countries including Brunei and United Arab Emirates.

As of April 1st 2013, over 40 million users were locatedoutside China.

WeChat is specifically designed for mobile devices.In this way, it is more attractive to the Chinese consumer than Weibo. An advantage of theapplication is that it looks and feels like an international platform, thus doesnt alienate anydemographic. China does business with everybody and therefore the service is workingeverywhere.

Competitor Whatsapp is the leading mobile messaging app in 9 countries including India,Mexico, Germany, Spain, Switerzland but the app doesnt include any useful marketingtool making it useful only for users and not for brands.

WeChat has over 190 million monthly active users!


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3.Why choosing WeChat?

ASK FOR THE FULL REPORT

THROUGHT

1/ Follow @VALUE2020

2/ Ask in the comments of blogs


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4.Why a User experimenting WeChat is

likely to adopt it?


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Flexibility and Privacy

VALUE2020: i t i s e v i d e n t t h a t W e C h a t i s t h e n e x t b i g

p la t fo r m fo r t h e m a r k e t e r s w i t h in t h e C h in e s e m a r k e t a n dm a y b e o t h e r p a r t s o f t h e w o r ld in t h e n e a r fu t u r e .


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5.Growing Worldwide Interest for WeChat

World Map Of Interest about WeChat: Marketing &

Usage


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6.How to start marketing a brand on

WeChat?


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7.Marketing Actions: Get more Followers!


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8.Marketing Actions: Increase Engagement

and Sales through Information, Games,

and Promotions!


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.


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9.Follower Segmentation, Data Mining & Analysis:

the Real Value Creation


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10. Examples of Marketing Campaigns


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11. Whats the Marketing Difference

between Sina Weibo and WeChat?


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Now you know how to utilize WeChat

to your advantage, continue to learn with

other ways in which VALUE2020 can help youto improve your strategies.

Find more information at

value2020.wordpress.com

wechat-marketing.com

For more advanced information, please contact us at@VALUE2020

Sources:

VALUE2020

http://www.wechat.com/en/

http://www.tencent.com/en-us/index.shtml

http://aboutwechat.wordpress.com/category/user-guide/

http://www.marbridgeconsulting.com/marbridgedaily/archive/article/65845/wechats_monthly_active_users_reach_190

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April 2013 - All the materials of this report are under copyright (VALUE2020 and Tencent)

Documents

Wechat Marketing Strategy Brief Report