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W E S T A N D F O R I N T E R N A T I O N A L M A R K E T I N G I N T H E R A I L I N D U S T R Y
CROSSMEDIA COMMUNICATIONWEBMARKETING AND PRINT MEDIA MAGAZINE
W W W . B T O B R A I L . C O M
M E D I A K I T 2 0 1 9
UNDERSTANDING, COMMUNICATION AND INNOVATION
WHAT WE DO ?
We run a sophisticated lead generation and lead nurture campaign to our comprehensive global database (38 000 opt-in contacts).
BTOB Rail meets the extensive needs of companies to offer personalized communications and gain client loyalty.
BTOB Rail provides up-to-the minute news on economic and technological developments in the public transport and rail sectors in Europe.
Our solution provides an effective development of your relationship marketing, building links within your company and between existing and potential clients.
UNDERSTANDINGAuditing, benchmarking, anticipating ssues in the sector
ACTIONManaging networks and sales force
COMMUNICATIONPlanning and acting accordingly
PROMOTIONOperational marketing, events
KNOWLEDGEMonitor trends and business watch context
INNOVATIONCommunication multimedia online
CURRENT CLIENTS
352
BTOB RAIL FACTS
EMAILS SENT PER YEAR
1 080 000
PAGES VIEWED PER MONTH
175 000
68%DECISIONS MAKERS
IN BTOB RAIL
DATABASE
OPT -IN CONTACTS
25 000
*BTOB Rail survey 2017*Google Analytics
Our website is essentially visited by management and technical executive working in the key transport industries,
network, purchasing, managers and international consultants.
We run a sophisticated lead generation and lead nurture campaign to our comprehensive global database.
The content you share should include: relevant news to help your prospects and our visitors stay up-to-date on their industry
By targeting the right buyers, you save money, save time, drive greater efficiency from your existing
resources.
01 02 03DESIGN AND
PRESENTATION
OF YOUR COMPANY
PUBLISHING OF YOUR
PRESS RELEASES AND
ADVERTISING
MAKE AN EFFECTIVE
WEB CAMPAIGN AND
STATISTICS
YOUR COMPANY EXPERTISE CORPORATE COMMUNICATION, COMPANY ACTIVITIES AND NEWS
HOW TARGETED EMAILING UNLOCKS COMPETITIVE ADVANTAGE ?
PRINT MEDIA MAGAZINE
YOUR MARKETING AND
COMMUNICATION STRATEGY IN 4 STEPS
04BTOB RAIL MAG
YOUR COMPANY EXPERTISE
01
Ex: If you have one product for Rolling Stock and another product for Infrastructure, thenyou can have 2 differents profile pages in those 2 categories.
Be in the right category for your expertise by optimizing your visibility to reflect your professional brand.
You have the possibility to present your company in different categories with different content.
Our visitors need to know that our clients we work with have the knowledge and expertise to do the job.
PROVIDE CONCRETE CONTENTS AND
YOUR CUSTOMER-CENTRIC
PHILOSOPHY
ROLLING STOCK
ROLLING STOCK COMPONENTS
INFRASTRUCTURE
DATA & INFORMATION
ITS
TESTING & TRIAL
SAFETY & SECURITY
INTERIORS
TRACTION & CONTROL
FREIGHT
ASSOCIATION
SERVICES
ERTMS
DISCOVER OUR CATEGORIES HERE
OUR CATEGORIESCHOOSE THE RIGHT CATEGORY FOR YOUR PRODUCTS
THE CONTENT YOU SHARE SHOULD INCLUDE:
Relevant content and information about your products and solution to help your prospects and our visitors stay up-to-date on their industry.
WE DESIGN YOUR COMPANY PROFILE
You profile page is created by ourtechnical team.
You have the possibility to personalizeand include severals headings :company, products, brochures, pressreleases, projects, and more headings if you need See here
PROFILE PAGE
For all visitors who wants to get in touch with you through your profile page, we ask detailed informations about the visitors demands : companysector, company segment, productsinterest See here
We always check before sending you the contact information if is relevant or not for your company.
CONTACT FORM
PUBLISHING OF YOUR PRESS RELEASES AND ADVERTISING
CORPORATE COMMUNICATION, COMPANY ACTIVITIES AND NEWS
02
THE CONTENT YOU SHARE SHOULD INCLUDE:
Relevant content and information about your products and solution to help your prospects and our visitors stay up-to-date on their industry.
CORPORATE COMMUNICATION AND NEWS
Get the profit of our traffic with more visibilityby making advertising banner in our home page.
You can send your design or we can create a banner for you. See here
ADVERTISING BANNER
IT ONLY TAKES
3 SECONDS
TO GET SOMEONE’S
ATTENTION
40%OF VISITORS SURVEYED CLICK THROUGH TO ADVERTISERS WEBSITES
We will publish your press releases on your profile page and Press Releases section on our home page.
Please register our email address: [email protected] in yourdatabase then we can be informed in real time about activities.
PRESS RELEASES
WE SHARE YOUR
NEWS IN
BTOB RAIL SOCIAL
NETWORKWe follow and share your relevant information about your activities in the market on our social network plateform.
MAKE AN EFFECTIVE DIGITAL STRATEGY AND WEB CAMPAIGN
HOW TARGETED EMAILING UNLOCKS COMPETITIVE ADVANTAGE ?
03
Indications of both interest and intent can be explicit or subtle, related to your product/service or the problem/pain it is solving. We all want prospects who want our product or service, but the more interesting interest/intent signals are based on inherent needs, core problems, trigger events that imply again, subtly or directly that the prospect is ready to engage.
AWARENESS. Share valuable contents.
EDUCATION. Share your company’s white papers or industry reports that make a solid case for your relevance. Press releases and news are also a good way to showcase the industry conversation around your solutions.
CONSIDERATION. Share case studies that focus on specific solutions that speak directly to their needs. The more relevant they are to the prospect’s current pain points, the better.
HOW TARGETEDEMAILING UNLOCKSCOMPETITIVE ADVANTAGE ?
OUR SERVICES PROVIDES A SELECT
AND READY-TO-USE DATABASE,
EXPANDED AND UPDATED ON A
DAILY BASIS.
OPT -IN CONTACTS
25 000
Target relevant buyers
By targeting the right buyers, you save money, save time, drive
greater efficiency from your existing resources.
We need to know :What sector should your sales reps focus on?
What regions are most important?
(If your company has a geographic focus).
What job titles should sales reps focus on?
“ Brands can keep analyzing data until they’re blue in the face. However, if they don’t know who really needs their product, all that fidding with data will not help them stand out from the hundreds of competitors who are probably doing the same thing.”
DANIEL NEWMAN
BROADSUITE MEDIA GROUP
EMAILS SENT PER YEAR
1 080 000
HOW TARGETED
EMAILING UNLOCKS
COMPETITIVE ADVANTAGE ?
DESIGNYou have 2 possibilities to send us your material :By html files made by your services.Or you the possibility to send us yourmaterial (word file, photo, pdf etc…) and our team designer will design yournewsletter according to your needs.
SELECT YOUR TARGET GROUPBy targeting the right buyers, you save money, save time, drive greater efficiency from your existingresources.
SENDINGWe can manage together to send your emailing at the right place and the right time.
REPORT AND LEADS We provide you : email address, name, function, country company name, company sector, company role, company products
We all want prospects who want our product or service, but the more interesting interest/intent signals are based on inherent needs, core problems, trigger events that imply — again, subtly or directly — that the prospect is ready to engage.
We use Advanced Search in our
database to find contacts with
specific job titles within the company
and set up to send your emailing to
the right people.
EMAILING SENDING PROCESS
WE CREATE YOUR
EMAILING DESIGN
By html files made by your services.Send us your material (word file, photo, pdf etc…)
YOU HAVE 2 POSSIBILITIES TO SEND US YOUR MATERIAL :
WHAT TYPES OF CONTENT GETS THE
BEST RESULTS WHEN YOU REACH
OUT TO PROSPECTS?
WHAT YOU GETAFTER AN EMAILING ?
You can send your e-mailing at anytime during the period of your contract
WE WILL PROVIDE YOU ALL STATISTICS :(open rates, click rates, view rates etc…) Also all contact data leads of the clickers.
SUPPLIERS MANUFACTURERS
70 % 56 %
ENGINEERING DISTRIBUTORS
55 % 62 %
OPERATORSPURCHASING
42 % 18 %
OUR OPENING RATES
ARE BETWEEN 10% AND
25% ALL SECTORS
You have the possibility to send your e-mailing to the completedatabase (around 38 000 opt-in contacts) or to target by country, sectors, functions etc…
YOU WILL GET
LEADS
By targeting the right buyers, you save money, save time, drive greater efficiency from your existing resources and hit your number faster, in less time, and with higher margin.
Targeting means more revenue per action, more pipeline from your sales reps and better response to your marketing campaigns.
You can get there by spamming the world too, but the collateral damage will kill your brand, and it simply does not scale if you want a sustainable, long-term business.
When you email 10 000 contacts and have 15% opening rate (1 500 opens) then if you have 10% of click rates, we provide 150 leads.
WHAT ARE LEADS ?Leads are the qualified contact generated by your emailing. We provide you data list details about who click on your newsletter.
We provide you : email address, name, function, country company name, company sector, company role, company products
THE RIGHT CONTENT SHARED
AT THE RIGHT TIME CAN HELP TURN A
LEAD INTO A PROSPECT AND A
PROSPECT INTO A CUSTOMER.
25 000 OPT-IN CONTACTS WORLDWIDE
EUROPE 18 000 CONTACTS
GERMANY
8 956
FRANCE
4 892
UNITED KINGDOM
5 322
BELGIUM
2 255
ITALY
2 225
SWITZERLAND
3 556NETHERLANDS
1 522
SPAIN
2 553
AUSTRIA
5 232
EAST EUROPE
7 252
CENTRAL EUROPE
15 552
NORTH EUROPE
7 196
OUTSIDE EUROPE 17 542 CONTACTS
ASIA
3 185
NORTH AMERICA
6 135
SOUTH AMERICA
2 363
AFRICA
1 362
MIDDLE EAST
2 497
JOB FUNCTION
ENGINEERING
19 756
MANAGEMENT
10 566
ROLLING STOCK
MANUFACTURERS
7 322
COMMUNICATIONS
3 255
PURCHASING
3 233
MANUFACTURERS
25 623SUPPLIERS
35 663
OPERATORS & SUPPLIERS BY SECTOR
ITS
8 992
ROLLING STOCK
12 248
ROLLING STOCK
COMPONENTS
39 265
DATA &
INFORMATION
9 256ERTMS
2 556INFRASTRUCTURE
4 745
SERVICES
2 369
FREIGHT
1 398SAFETY & SECURITY
7 896TESTING & TRIAL
4 265
DATABASE DETAILS
All major European railroads use Frauscher axle counters in signallingapplications, including DB, SNCF and Network Rail (UK) . Global signalling companies like Siemens, Alstom, and Bombardier trust in the reliability, precision and highly developed technology that Frauscheroffers in its products.
In this case study we’ll outline how BTOB Rail implemented an emailing-based inbound marketing strategy in order to reachFrauscher’s goals : drive more traffic and ultimately drive more leads for their business.
CASE STUDY
CASE STUDY
In order to meet these objectives, BtoB Rail planned out an emailing-driven inbound marketing strategy heavily focused on driving website traffic and increase leads.
THE RESULTS:The goal of any inbound marketing strategy shouldbe to increase leads. Therefore improving lead generation was a key focus of Frauscher’s content strategy.
AVERAGE LEADS 2016
324We run a sophisticated lead generation and lead nurture campaign to our comprehensive global database.
Leads per year
AVERAGE LEADS 2017
576We run a sophisticated lead generation and lead nurture campaign to our comprehensive global database.
Leads per year
77% INCREASE IN OVERALL LEADS
CASE STUDY
SUPPLIERS EUROPE
92 % 69 %
DECISION MAKERS ASIA
66 % 35 %
OTHERSOTHERS
36 % 28 %
OUR OPENING RATES ARE BETWEEN
10% AND 25% ALL SECTORS
*Frauscher analytics 2017
*Google Analytics
VISITORS ON
FRAUSCHER PROFILE
PAGE
EMAILING
SENT PER YEAR
TOTAL EMAILING
CLICKS
TOTAL EMAILING
OPENSLEADS:
CONTACTS QUALIFIED
48 541 12 256
73 245 589
77%INCREASE IN
OVERALL LEADS
FRAUSCHER SENSOR TECHNOLOGY
SCHWARZFABIAN
Marketing & Public Relations
We are working with BTOB Rail for some years now and are very satisfied with their services.
They give swift replies to each request and provided us with several good solutions on various occasions.
With their new website, BTOB Rail might set standards within the online-landscape that accompanies communications in the railway industry.
“
O&S M E D I A C O MBTOB RAIL
OSEIPATRICK
Chief Executive Officer
We worked closely with Fabian and his team to understand the goals and to brainstorm about solutions to meetthe need of Frauscher’s growingbusiness.
This was a true collaborative sucessthanks to Fabian and his team for understanding of the market and vision for the company.
“
BTOB RAIL MAG
PRINT MEDIA MAGAZINE
04
BTOB RAIL MAG
STRENGHT
A consistent readership, with strong decision making
powers, active in all the sectors of worldwide’s railway
markets.
A COST-EFFECTIVE MAGAZINE
BTOB Rail Mag’s contact cost and high ROI makes it the medium of
choice for railway professionals. Penetration is guaranteed to over
50% of our target audience and as loyal customers, 54% of our
partners include BTOB Rail in their media plans.
A CLEAR POSITION
A magazine focused on the three essentials of worldwide’s railway
markets: the economics, technical developments, regulatory news.
A HIGH-PROFILE PRESENCE ON THE EVENTS SCENE
BTOB Rail Mag is actively present as a media partner at all the key
trade fairs and congress meetings in Europe. As a result, your
commercial message remains at the forefront of the market,
ensuring constant exposure and heightened brand and/or product
awareness.
READERSHIPCertified Figures.
OVER 200,000
IDENTIFIED READERS
OUR
BTOB RAIL MAG
STRENGHT
Our editorial team is made up of journalists, with each
issue also featuring articles by external contributors,
members of European and international rail companies,
managers, engineers, technicians, project chiefs,
specialists and constructors.
The market actors are our readers and our contributors.
Reports, case studies, interviews and reviews... whatever
form it takes, the information published is always first
hand and first rate.
Our readership is clearly identified. BTOB Rail Mag is received
by decision makers active in all the sectors of Europe’s railway
markets.
BTOB Rail Mag reaches the management and technical
directors of major industrial firms, network heads, purchasing
officers and international consultants, as well as top
management in transport firms, town, city and territorial
planning offices, European organizations and institutions.
BTOB Rail Mag is also a high-profile media partner at all the key
trade fairs and congress meetings in Europe.
This presence guarantees high visibility and wide-reaching
distribution at every event. View events
BTOB Rail Mag puts his readers in touch with the expectations of
the men and women in the field.
BTOB Rail Mag is based on strong values, on providing specialist
information that is both objective and independent.
BTOB RAIL MAG
READERS
NORTH AFRICA 14%
ASIA 13.5%
RUSSIA 10.5%
NORTH AFRICA 10.5%
MIDDLE EAST 10%
RAILWAY OPERATORS 26%
SUPPLIERS 23%
OPERATORS 19%
ROLLING STOCK MANUFACTURERS 8.5%
INFRASTRUCTURE 4.5%
FREIGHT 3%
OTHER 1.5%
COMMUNICATION AGENCY 0.5%
INDUSTRIES
FRANCE 14%
GERMANY 13.5%
ITALY 10.5%
NOTHERN EUROPE 10.5%
UNITED KIGDOM 10%
SWITZERLAND 8%
BELGIUM 7.5%
NETHERLANDS 7.5%
AUSTRIA 4%
POLAND 4%
SPAIN 3%
NORTH AMERICA 14%
ASIA 13.5%
RUSSIA 10.5%
NORTH AFRICA 10.5%
MIDDLE EAST 10%
WE REACH 68% OF THE INDUSTRIAL DECISION MAKERS IN EUROPE’S RAIL MARKETS.
MAGAZINE DISTRIBUTION
INNOTRANS
9th INTERNATIONAL HSR ASIA SUMMIT
UIC-STANDARDISATION CONFERENCE
UIC WORLD SECURITY CONGRESS
5th UIC WORLD CONGRESS ON RAIL TRAING
RAIL-VOLUTION
RAIL+METRO CHINA
MIDDLE EAST RAIL
METRORAIL
EXPO FERROVIARRIA
INFRARAIL
IT-TRANS
ASIA PACIFIC RAIL
SMARTMETRO
SMARTTRANSIT
9th ANNUAL SAUDI ARABIA
TRANSPORT & INFRASTRUCTURE
RAILTEX
DIGITAL AWARDS
AFRICA RAIL
SIFER
AUSRAIL
SAFERAIL
ASIA PACIFIC RAIL
WORLD METRO RAIL CONGRESS
10th ANNUAL MALAYSIA RAIL
8TH MYANMAR INFRASTRUCTURE SUMMIT
WORLD RAIL FESTIVAL
RAILWAY INTERIORS
TRAKO
DISTRIBUTION IN THE MAIN EXHIBITIONS AND CONGRESS IN THE WORLD
TECHNICALS SPECIFICATIONS
Double Page
Full format:
2 X (L230 x H300mm)
Full Page
Full format:
L230 x H300mm
Half page horizontal
Full format:
L230 x H145mm
AVAILABLE IN 2 VERSIONS:
PRINT AND DIGITAL VERSION
EUROPEAN AUDIENCE & WORLDWIDE:110,000 potential readers
NUMBERS OF COPIES: 8 000
LANGUAGE: English
PAGINATION: 70 /100 pages on average
PLEASE CLICK HERE
Discover and download the last version
of BTOB Rail Mag in digital version.
DISCOVER
BTOB RAIL MAG
DIGITAL VERSION
MEDIA PARTNERS
MEDIA
PARTNERSHIPS
WORLDWIDE FOR
EXHIBITONS AND
CONGRESS
40
CURRENT CLIENTS
352
WHO WE SERVE?
And
more …
CONTACT
O&S MEDIACOM UAE
BTOB RAIL
Suite 17, The Iridium Building
Umm Suqeim Road,
Al Barsha, Dubai I United Arab Emirates
Tel. + 971,17,08,089
www.btobrail.com
PATRICK OSEI
CEO – MARKETING & SALES
Tel. + 33 (0) 1.88.61.51.22
O&S MEDIACOM FRANCE
BTOB RAIL
5 -7 Avenue du Général De Gaulle
94160 Saint Mandé I France
Tel. + 33 (0) 1.88.61.51.21
www.btobrail.com
