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Raul Hernandez Arthur
Multimedia
Its not only images..
Raul Hernandez Arthur
"A picture is worth a thousand words"
"A video is actually a thousand pictures"
- r -
Raul Hernandez Arthur
Raul Hernandez Arthur
YouTube Statistics• More than 13 million hours of video were uploaded
during 2010 and 35 hours of video are uploaded every minute.
• The equivalent of 150,000+ full-length movies in theaters each week
• More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years
• 70% of YouTube traffic comes from outside the US• YouTube is localized in 25 countries across 43
languages• YouTube's demographic is broad: 18-54 years old• YouTube reached over 700 billion playbacks in 2010
Raul Hernandez Arthur
What’s YouTube ?
• Platform to share Videos• Is it the only one ?• What are the steps to follow ?
Raul Hernandez Arthur
Welcome to YouTube
• You know the drillo Do a few searches:
Your Company Your Name Your Product Your Ex Your Wife / Husband Your Daughter
• What did you find ?
Nevermind ! Dont do this !
Raul Hernandez Arthur
Before Publishing
• Search your key words:o Would you approve or not the results ?
• Did you find an “interesting video” ?o How compromising is the content ?
o Thumbs Up Learn
o Thumbs Down How bad ?
How many times have videos been watched ?
Ratings ? Comments ? Favorited ?
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Alright Time to Publish !
• Open an accounto Use the same username
twitter + facebook + flickr ..
• This creates a channel ! o www.youtube.com/pfrulaso Allows you to upload contento Allows you to favorite, subscribe,
commento Allows you to create playlists
Raul Hernandez Arthur
Key points to make a video• Objective
o What do you want to transmit. Why would anyone watch it ?o Keep it simple
• Create a sceneo Practiceo Avoid distraction
• Lighto Get a good camerao Natural Light is best
• Sound o Get a Microphone if possibleo Find your voice
• Editiono Quick edits make the differenceo Recorded vs. Live
http://chris.pirillo.com/50-youtube-and-online-video-tips-and-tricks/
Raul Hernandez Arthur
What to consider ?• Clear Proposition
o A third of all users in the US say that they subscribe to a channel because they expect to find similar videos in one place
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Advertise / Inspire / Share
• http://mashable.com/2009/12/07/viral-video-ads/
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• Linkso Never forget to put a link to your
product/homepage into the video. 39% on average notice these.
What to consider ?
Raul Hernandez Arthur
• Regular Contributiono everyone can see how active you are in
your channel. YouTube is an online community, and to be a part of it, you need to be involved.
What to consider ?
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• Title Researcho Forget Youtube tags for the moment and
concentrate on finding a great keyword heavy title
What to consider ?
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Case Studies• Ford Models
o Channel: youtube.com/user/FordModelso Type of videos: Lifestyle/Fashion/How-Too YouTube marketing voice: Aspirational fashionista
1. Publishing multi-lingual content2. Offering a wide range of practical infotainment3. Patience is a virtue
Raul Hernandez Arthur
• The Home Depoto Channel: youtube.com/user/HomeDepoto Type of videos: How-To / Educationalo YouTube marketing voice: Your Next-Door Neighbor
1. Establishes Home Depot as a trusted expert 2. Promotes the products and tools that they sell by using “product
placement” instead of outright commercial-style pitches.3. Humanizes a faceless corporation
Case Studies
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YouTube Annotations
• What are you advertising ?
• Add links
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Use the tools
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Its not about VIRAL
• Increase Authority• Turn Podcast into videos• Add your channel to email signature• Introduce yourself and staff• How To’s• Embed videos in blogs / pages• Read comments• OFFER something
