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web marketing
web marketing
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
I. yesterday and today
web marketing
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
I. yesterday and today II. usability vs. creativity
web marketing
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
I. yesterday and today II. usability vs. creativity III. useful tools
web marketing
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
I. yesterday and today II. usability vs. creativity III. useful tools IV. build it up
web marketing
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
I. yesterday and today II. usability vs. creativity III. useful tools IV. build it up V. see you in the future
web marketing
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
I. yesterday and today II. usability vs. creativity III. useful tools IV. build it up V. see you in the future
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
webexp
usability creativity
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
USABILITY (DEFINITION)
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
USABILITY (DEFINITION)
In human-computer interaction and computer science, usability usually refers to the elegance and clarity with which the interaction with a computer program or a web site is designed.
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
USABILITY (DEFINITION)
In human-computer interaction and computer science, usability usually refers to the elegance and clarity with which the interaction with a computer program or a web site is designed.
first mouse by Douglas Enegrbart, 1968, us
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
USABILITY
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
USABILITY
More efficient to use—it takes less time to accomplish a particular task
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
USABILITY
More efficient to use—it takes less time to accomplish a particular task
Easier to learn—operation can be learned by observing the object
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
USABILITY
More efficient to use—it takes less time to accomplish a particular task
Easier to learn—operation can be learned by observing the object
More satisfying to use
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
Mac paint interface, around 1983, us
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
Mac paint interface, around 1983, us
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
Mac paint interface, around 1983, us
USER INTERFACE
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
Mac paint interface, around 1983, us
USER INTERFACE
Input, allowing the users to manipulate a system
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
Mac paint interface, around 1983, us
USER INTERFACE
Input, allowing the users to manipulate a system
Output, allowing the system to indicate the effects of the users' manipulation.
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
Susan Kare’s Mac Icons, around 1983, us
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
Susan Kare’s Mac Icons, around 1983, us
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
Susan Kare’s Mac Icons, around 1983, us
ICON DESIGN
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
Susan Kare’s Mac Icons, around 1983, us
ICON DESIGN
Icon design is the process of designing a graphic symbol that represents a program, function, data or collection of data on a computer system..
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
KNOWLEDGE
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
KNOWLEDGE
Usability is influenced by users aknolwdgement and experiences.
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
FIRST LAW
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
FIRST LAW
Don’t make me think!
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
FIRST LAW
Don’t make me think!
Steve Krug’s Don’t make me think, 2006, us
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
SECOND LAW
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
SECOND LAW
Evaluate!
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
SECOND LAW
Evaluate!
* Eye tracking, a fast and accurate usability tool
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
SECOND LAW
Evaluate!
* Eye tracking, a fast and accurate usability tool * Multivariate testing, a statistical testing of user responses
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
SECOND LAW
Evaluate!
* Eye tracking, a fast and accurate usability tool * Multivariate testing, a statistical testing of user responses
Jakob Nielsen, 2006, us
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
CREATIVITY (definition)
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
CREATIVITY (definition)
a mental and social process involving the generation of new ideas or concepts, or new associations of the creative mind between existing ideas or concepts
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
CREATIVITY (definition)
a mental and social process involving the generation of new ideas or concepts, or new associations of the creative mind between existing ideas or concepts
Jackson Pollock, 1950’s, us
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
Web design: the origins
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
Web design: the origins
merging iper-text with internet: surf trough medias
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
Web design: the origins
merging iper-text with internet: surf trough medias
Tim Berner Lee’s first WWW site, 1991, ch
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
Web design: evolution
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
Web design: evolution
prebuilded templates
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
Web design: evolution
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
Web design: evolution
more visual less words
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
Web design: evolution
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
Web design: evolution
virtual
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
Web design: evolution
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
Web design: evolution
interactive
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
Web development
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
Web development
web design + web technologies
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
II. usability vs. creativity
