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Short history of web, introduction of webmarketing and marketing concepts applied to web. sorry, 2 or 3 slides in spanish only !
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Social NetworksWebmarketing
Old History
4 October 1957 - Sputnik
AR
PA
NE
T
NP
L
CY
CL
AD
ES
RA
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1 9 5 0 - 1 9 6 0
History
DN
S
TC
P /
IP
Wo
rld
Wid
e W
eb
Use
r G
rou
ps
E-M
ail
HT
TP
://
1 9 7 0 - 1 9 8 0 - 1 9 9 0
Recent “history”
1,802,330,457 Internet Users
Latest Data
WEB 1.0
Web 1.0 sites are static.
Web 1.0 sites aren't interactive.
Web 1.0 applications are proprietary.
The term Web 1.0 appears as a consequence of Web 2.0
Early Web Pages
1 9 9 4 1 9 9 5 1 9 9 6
David Filo and Jerry Yang• Ph.D. candidates in Electrical Engineering at
Stanford• Keep track of their interest on the internet.
Static
Web directory
Organized by category
Yahoo !
America Online
• Web• Mail• IM• Chat
Once the world’s largest ISP based on subscriber count
AMAZON.COM
“(Amazon is) taking a different approach...we want to make every book available – the good, the bad,
and the ugly...so let truth loose” - Bezos -
• Titles Offered– Stock– Network
• Customer Reviews– Good & Bad
Social Networks
1997 - Six Degrees
Users could:– Identify Friends– Send Messages– Post Bulletins
Web 1.0 meets Web 2.0
Web 1.0 evolves to Web 2.0
...2002
Searching 2,073,418,204 web pages
Recent “history”
Jan 2009 185,497,213
What is a market ?
A market is any one of a variety of different systems,social relations and infrastructures whereby persons trade, and goods and services are exchanged, forming part of the economy.
4 Elements• Buyers• Sellers• Exchange• Predetermined Social
Context
Why does Supply and Demand meet in a Market ?• Demand:
– Needs. • People dont buy products, they acquire
means to satisfy a necesity
– Wishes• Its the different way in which people satisfy a
need.
• CON PODER ADQUISITIVO.
• Oferta:– Necesidades de los inversionistas
• Autorrealización • Generar Riqueza
– Rentabilidad sobre la inversión
Hacia la producción Hacia el producto Hacia las Ventas
Hacia el MercadoHacia la mercadotecnia Social
Orientaciones de la empresa
Mezcla de Mercadotecnia
Product
• It only increases…• Good or Service• You now have much
more offers
Empresa Producto Mercadotecnia
Revlon Productos Quimicos Esperanza
Bing Nieves y Paletas Diversión
Oxxo Refrescos, Cerveza, etc Comodidad y Rapidez
Mercedes Benz Autos Estatus / Posición Social
Opticas Calpini Lentes Visibilidad
Mont Blank Plumas Estatus
Apple MP3 , Computadoras Diseño
? ? ?
Product & Marketing Oriented
PriceWhat’s the Cost &
What’s the Value
• How is price affected ?
Place
• How do I get the product ?• Where do I go to get it ?
Promotion
• Publicity• Distribution• Where can I find it ?
Rogers Adoption / Innovation Curve
Apple
• Branding• Community
• (22.28 core assets)
Bienvenido a la Revolución...