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The Promax OptimizeTM solution takes your promotion returns to a new growth trajectory with RoI Analytics and Predictive
Planning complemented by insights from skilled CPG domain experts and data scientists.
Promax Optimize™
Highlights
Taking the ’big Leap’ from TPM to ‘best-in-class’ Trade Promotion Optimization
Advanced Analytics - Base vs. lift analysis to identify
true incremental sales, cannibalization analysis
(cross-brand and total category), price optimization,
elasticity analysis, and pre and post- promotion effect
Shape demand - with predictive planning capability -
Conduct ‘what – if’ analysis to model different
promotion scenarios, and review systematically
generated business outcomes to determine the best
combination of promotional inputs
Superior design - Deployed in modular format,
designed to ensure seamless integration with existing
transactional trade promotion management systems
Scalability - An enterprise class tool with the ability to
manage large volumes of trade promotion, retailer
PoS, syndicated, enterprise master and financial data
Analytics SolutionsPromax
wipro.com
IND/BRD/OCT2016-DEC2017©WIPRO LIMITED 2016
WIPRO LIMITED, DODDAKANNELLI, SARJAPUR ROAD, BANGALORE - 560 035, INDIA. TEL : +91 (80) 2844 0011, FAX : +91 (80) 2844 0256, Email: [email protected]
About Wipro
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading information technology, consulting and business process services company that delivers
solutions to enable its clients do business better. Wipro delivers winning business outcomes through its deep industry experience and a 360 degree view
of “Business through Technology.” By combining digital strategy, customer centric design, advanced analytics and product engineering approach, Wipro helps
its clients create successful and adaptive businesses. A company recognized globally for its comprehensive portfolio of services, strong commitment to
sustainability and good corporate citizenship, Wipro has a dedicated workforce of over 170,000, serving clients across 6 continents. For more information,
please visit wipro.com or write to us at [email protected].
DO BUSINESS BETTER CONSULTING | SYSTEM INTEGRATION | BUSINESS PROCESS SERVICES
Gain competitive advantage with the ability to answer these critical questions
Promax OptimizeTM enables a powerful planning and analysis ecosystem that can be tailored to the needs of each business
stakeholder. Our data science and professional services teams are led by experienced domain experts to give you
competitive advantage through best practices in trade promotion optimization.
What is the real RoI onmy trade promotion investments?
What are the most effective mix of promotion tactics and pricing strategies to maximize volume, revenue and profit?
How does cannibalization and pantry loading effect impact my promotional outcomes?
Are my promotions growing the category for my trade partners?
Are my promotions causing brand switching behavior?
Are the retail prices for my product lines optimized for profit and sales volume?
