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Talk I gave at a TV conference last week on the Future of TV. Not sure how much sense it'll make without notes. I'll try to type some up.
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TOMORROW’SWORLD TODAY
THE FUTURE OF TV
TIM SPARKEDIGITAL COACH/STRATEGY
AGENCYREPUBLIC.REPUBLIC
DIGITAL AGENCY OF THE YEAR 5 OF THE LAST 7 YEARS
BBC O2 PLAYSTATION
EA SMIRNOFF HOVIS
COI ADIDAS PIMM’S
THE FUTURE?
§
PAST FUTURE
“The future’s here, it’s just not very well distributed yet”
(W.Gibson)
INTERNET = SOCIAL
WE GATHER,
PLAY AND
SHARE
"Technology is the campfire
around which we gather" Laurie Anderson
BC BG
17
9-5 = PRODUCER6-9 = CONSUMER
ENGAGED USERS
SO IS THAT IT FOR TV?
THE WAY AND SPEED WITH WHICH WE DISCOVER, PROCESS AND SHARE INFORMATION HAS CHANGED DRAMATICALLY.
SO HOW WILL THE INTERNET INFLUENCE TV?
TV WILL HAVE TO GO MORE ‘INTERNETTY’
PERSONALISED SOCIAL INTERACTIVE
PERSONALISED SOCIAL INTERACTIVE
PORTABLE/ON MULTIPLE PLATFORMS
Other platforms are already satisfying programme related needs
28
PERSONA BASED
WHO YOU AREWHAT YOU LIKE WATCHINGWHEN YOU LIKE WATCHING THEM
USING TECHNOLOGY TO ENJOY, RECOMMEND & SHARE TV CONTENT
PERSONALISED SOCIAL INTERACTIVE
36
38
BOXEE
MTV Backchannel
VIRAL
PEOPLE AS CHANNELS
100S OF CHANNELS, NOTHING TO WATCH
ENDLESS CHOICE
PERSONALISED SOCIAL INTERACTIVE
HYPER TV
SEE, HEAR...
SEE, HEAR...
SEE, HEAR, NOW BUY...
HBO IMAGINE
TWO WAY SCREENS
PERSONALISED SOCIAL INTERACTIVE
New Technology
Peak of Inflated Expectations
Trough of Disillusionment
Slope of Enlightenment
Plateau of Productivity
TIME
VISIBILITY
TECHNOLOGY HYPE CYCLE
GOOGLEWAVE
AR
BLOGSWIKIS
LBS
"We are perishing for want of wonder, not for want of wonders."
GK Chesterton
THANKS
•Big Screen TV
•Voice activation
•Screen in screen
•Interactive
