Partner Report | Chalmers University of Technology Swedish Edition | Professionals | IT Universum Talent Research 2015

Partner Report | Chalmers University of TechnologySwedish Edition | Professionals | IT

Universum Talent Research 2015

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About Universum

2015 | Sweden | Professionals | IT

With over 25 years of experience researching the field of Employer Branding, Universum is a recognised world leader with tried and tested frameworks.

Universum annually conducts quantitative and qualitative research with over 1.000.000 talented individuals to gather insights into their career preferences, communication habits and their perception of potential employers.

For our clients around the world, Universum is a trusted partner providing solutions and services to develop, improve and implement tailored Employer Branding strategies.

Universum is the thought leader in Employer Branding, with local experts in research, consulting and communication solutions, offering high-quality insights.

Universum’s unique global reach ensures the comparability of research results across markets. We partner with approximately 2.000 of the top academic institutions in the world.

Universum employs smart, friendly and professional experts and consultants, who work with our clients in long-term partnerships.

EVERY YEAR

1.000.000

3

We help higher educational institutions


Universum is the global leader in the field of employer branding and talent research. Through our market research, consulting and media solutions we aim to close the gap between the expectations of employers and talent, as well as support Higher Education Institutions in their roles.

Through our unique insight into the recruitment challenges of employers and the dynamics of the talent market, we help nearly 2,000 colleges and universities worldwide to:

IDENTIFY THE READINESS FOR PROFESSIONAL LIFE OF YOUR STUDENTS AND ALUMNI

THE CAREER PREFERENCES AND EXPECTATIONS OF STUDENTS AND ALUMNI

UNDERSTAND

PLANRELEVANT EMPLOYERS TO VISIT CAMPUS

ATTRACT

PLAN THE BRAND PERCEPTION AND ATTRACTIVENESS OF YOUR COLLEGE/UNIVERSITY

MANAGE

4


Sample client list

Some of the world´s most attractive employers

5


Universum in the Media

Universum Rankings and Thought leadership Publishers

What we cover in this report


1 Gain insight into the profile, career and employer preferences of your alumni and the comparison groups. 2 Identify what kind of skills and

mindset your alumni have and what separates them from the overall target group. These insights will help you improve the employability of your alumni by being able to communicate their unique value to employers.

3 This chapter evaluates the brand perception of your university with respect to employability & career advancement opportunities.

4 Find out which are the most preferred employers by your alumni and get insight into the career preferences and expectations of your alumni in comparison to the overall population. Also, understand how your institution has shaped the career path of your alumni.

5 Gain insight into the industries chosen by professionals and their current salary. Find out whether they are satisfied with their current employer, how active they are in the job market and what drives their loyalty and willingness to apply for other jobs.

1

2

34

5

EXECUTIVE SUMMARY

EMPLOYABILITY & READINESS FOR PROFESSIONAL LIFE

UNIVERSITY BRAND PERCEPTION

CAREER & EMPLOYER PREFERENCES

CAREER STATUS

6

7

About the Universum Talent Research and the target groups


• Students at higher educational institutions.

• Professionals with an academic degree

• Non-academics

THIS REPORT

Total number ofrespondents in the survey 35 189

October 2014 to August 2015

Number of respondents

GROUP 1

240Your alumni

2 927GROUP 2

All professionals

THE QUESTIONNAIRE

RESPONDENTS

FIELD PERIOD

• Created with over 25 years of experience, extensive research within HR, focus groups and communication with our clients, students and professionals.

• Global perspective - local insight.• Conducted via an online survey. The online link

was distributed via university and alumni-networks, communities, the Universum Panel and different local and global partners.

Table of contents

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Get insight into the profile, career and employer preferences of your alumni and the comparison groups.

1

2

3

4

5

EXECUTIVE SUMMARY

EMPLOYABILITY



CAREER STATUS

1

EXECUTIVE SUMMARY

9

Chalmers University of Technology Employability KPIs


Did your alumni feel prepared for their professional life upon their graduation?

Your alumni

Each KPI score is based on the share of your alumni who qualify under each category and is illustrated by a gauge with five levels, going from red (0-20%) to green (80-100%).

Professional Readiness

PR

0-20% 20-40% 40-60% 60-80% 80-100%

Do your alumni think you focus on their professional development?Professional Development

PD

ScalableLearning

SL

GameChanger

GC

UNIVERSITY PROFESSIONAL DEVELOPMENT FOCUS

PROFESSIONAL READINESS

Do your alumni have a scalable learning mindset?SCALABLE LEARNING

How big is the share of game changers among your alumni?GAME CHANGER

10

General profile and summary of career preferences


AVERAGE AGE (years)

37,5AVERAGE WORK EXPERIENCE

12,3 years

Your alumni

85 % 15 %

49 025 SEK

TOP 3 MOST REPRESENTED INDUSTRIES1. Software and Computer Services

2. Telecommunication and Networks

3. Automobiles and Parts

STATEMENTS PROFESSIONALS IDENTIFY THEMSELVES WITH1. Solution-focused

2. Seeing the bigger picture

3. Continuous renewal of yourself

TOP CAREER GOALS1. To have work/life balance

2. To be competitively or intellectually challenged

3. To be autonomous or independent

Attractive/exciting products and services1. Attractive/exciting products and services

A creative and dynamic work environment2. A creative and dynamic work environment

Competitive base salary3. Competitive base salary

Challenging work4. Challenging work

Leaders who will support my development5. Leaders who will support my development

TOP 5 OVERALL MOST IMPORTANT ATTRIBUTES

WORK EXPERIENCE DISTRIBUTION:

AVERAGE CURRENT MONTHLY SALARY

14%

32%41%

13%

0-3 years 4-9 years 10-24 years 25 years ormore

11

General profile and summary of career preferences


AVERAGE AGE (years)

37,8AVERAGE WORK EXPERIENCE

11,9 years

All professionals

71 % 29 %

44 189 SEK

TOP 3 MOST REPRESENTED INDUSTRIES1. Software and Computer Services

2. Public Sector and Governmental Agencies

3. Educational and Scientific Institutions

STATEMENTS PROFESSIONALS IDENTIFY THEMSELVES WITH1. Solution-focused

2. Seeing the bigger picture

3. Continuous renewal of yourself

TOP CAREER GOALS1. To have work/life balance

2. To be competitively or intellectually challenged

3. To be autonomous or independent

A creative and dynamic work environment1. A creative and dynamic work environment

Attractive/exciting products and services2. Attractive/exciting products and services

Competitive base salary3. Competitive base salary

Leaders who will support my development4. Leaders who will support my development

Challenging work5. Challenging work

TOP 5 OVERALL MOST IMPORTANT ATTRIBUTES

WORK EXPERIENCE DISTRIBUTION:

AVERAGE CURRENT MONTHLY SALARY

19%27%

45%

10%

0-3 years 4-9 years 10-24 years 25 years ormore

Table of contents

12

Find out, what kind of skills and mindset your alumni have and what separate them from the overall target group. These insights will help you improve the employability of your alumni by being

able to communicate their unique value to employers.

1

2

3

4

5

EXECUTIVE SUMMARY

EMPLOYABILITY



CAREER STATUS

2

EMPLOYABILITY & READINESS FOR PROFESSIONAL LIFE

How we operationalize Employability in the Universum Talent Survey


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SKILLS KNOWLEDGE ATTITUDES

EXPERIENCES

SELF-ESTEEM

REFLECTION

COMPETENCES

EMPLOYABILITY

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Employability KPIs in the Talent Survey 2015


InternationalMind-set

IN

LeadershipPotential

LP

GameChanger

GC

ScalableLearning

SL

SkillConfidence

SC

ProfessionalReadiness

PR

Professional Development

PD

1

2

3

4

5

6

7

Do your alumni feel prepared for their professional life upon their graduation?

How international is the talent population?

How big is the share of future leaders in the talent population?

How big is the share of game changers in the talent population?

Does the target population have a scalable learning mindset?

INTERNATIONAL MIND-SET

LEADERSHIP POTENTIAL

GAME CHANGER

SCALABLE LEARNING

How confident is the talent population regarding their own skills?

SKILL CONFIDENCE

Is your educational institution perceived to be focused on talents’ professional development?

UNIVERSITY PROFESSIONAL DEVELOPMENT FOCUS

PROFESSIONAL READINESS

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3% of your alumni have an International Mindset


Internationalists InternationalMind-set

IN1

Your alumni All professionals

3% 4%

Share of talent with an international mindset within the target group:

Being an Internationalist is not only an experience on a CV, but:

• Comprises a global skill and mind-set which enables career success• Allows individuals to recognise market & growth opportunities• Enables individuals to handle complex situations and to successfully influence those who are

different from oneself

16

14% of your alumni have Leadership Potential


Leaders LeadershipPotential

LP2

Share of talent with Leadership Potential within the target group:


14% 13%

Having a large share of future leaders in the population is important, as those will be the individuals who have the chance to influence business, governments and society in the future. Leaders combine:

• An ability to see the big picture in any situation, which helps them inspire both their teams and themselves

• They prefer the benefits of working with others in a team environment, rather than being a “lone-wolf”

• They understand responsibility as something to be desired and sought after

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The Universum Career Profiles


Distribution per target group

All professionals

Your alumni

18


Game Changers GameChanger

GC3

Share of talent with the ability to be future Game Changers:


11% 9%

11% of your alumni have the ability to be Game Changers

Game Changers are those that will help business to grow, to remain in the market and/or stay innovative. While in the past the most efficient workers were often the most successful ones, the future of business will value the ones showing passion for what they do. Game Changers are defined as combining the following personality skills:

• Questing: actively seeking challenges to rapidly improve their performance• Commitment and responsibility: desire to have a lasting and increasing impact on a particularly

industry or function• Networking disposition: seek deep interactions with others and build strong, trust-based

relationships to gain new insights

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48% of your alumni have a Scalable Learning Mindset


Scalable Learning ScalableLearning

SL4

Share of talent showing a growth learning mindset:

The new business order moves efforts from scalable efficiency to scalable learning. The mindset and attitudes behind this are crucial for talent to succeed in their professional life.

In an essence, growth learning is about innovation and creativity. It is the ability to continue learning and never “arrive”.


48% 48%

20?


How the scalable mindset differs between the target groups

• Do you associate yourself with below statements?

No, not at all Yes, always

1 2 3 4 5

Your alumni

All professionals

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Skill confidence SkillConfidence

SC5

Share of talent showing a high level of skill confidence:

Self-esteem and having confidence into their own personality, soft-skills and experience is important for the employability of talent, especially in presenting it to potential employers to gain, keep or find new employment when needed.


51% 55%

51% of your alumni are confident in their personality skills

22?


Which personality skills describe each target group?

• Do these personality skills describe who you are?

Definitely not Definitely

1 2 3 4

Your alumni

All professionals

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36% of your alumni felt well-prepared for their professional life upon graduation


Professional Readiness ProfessionalReadiness

PR

Share of professionals that felt well-prepared for their professional life:

Talent today choose their areas of study and university as part of their planning for their future professional lives.

Looking backwards, this KPI provides a reliable and important measure to understand how your former students felt when they actually entered the employment market.

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36% 30%

24?


Did your alumni feel prepared for their professional life upon their graduation?

• How well did you feel prepared for your professional life upon your graduation? (0 = Not at all; 10 Optimally)

6,7Average rate: Average rate:


6,2

Not at all Optimally

1% 1%

4% 4%

7%

9%

17%

22%

18%

8%

10%

1%2%

4%

8% 8%

13%

15%

21%

17%

6%

8%

0 1 2 3 4 5 6 7 8 9 10

25

39% of your alumni perceive your university to have a strong focus on their professional development


University Professional Development Focus ProfessionalDevelopment

PD

Share of talent who perceive their university has a strong professional development focus:

Being an entrepreneurial university or having a focus on employability & professional development of talent are core strategic goals for higher education around the globe.

The above KPI reflects the internal perception your talent population has about their university and thus helps to guide the transformation from being “knowledge-ivory towers” to becoming “talent hubs”.

7


39% 22%

Table of contents

26

1

2

3

4

5

EXECUTIVE SUMMARY

EMPLOYABILITY



CAREER STATUS

3

This chapter evaluates the brand perception of your university with respect to employability & career advancement

opportunities.


27?


Would talent recommend their university to a friend or family member? | Target Group Comparison

• How likely is it that you would recommend your educational institution to friends or family?

9,0Average rate:

7,8Average rate:


9,0

Not at all Extremely likely

1% 1%

4%7%

21%18%

50%

1% 1% 2% 2%

6%

9%

15%

22%

15%

26%

1 2 3 4 5 6 7 8 9 10

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• Source: Universum Student Survey 2013

Importance of employability & entrepreneurial aspects in university branding

“Prospects for future employment” is the

most integral factor in choosing a college or

university

“Good reputation among employers” is the attribute that makes a college or university

most attractive

(selected by 44% of students in Europe)

(selected by 43% of students in Europe)

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• The items were developed with universities and career services around the world, to ensure they are relevant and can be used for quality management, accreditation processes and university brand management.

The Universum Drivers of perceived Employability & Career Advancement Opportunities

Respondents were asked to select which of the attributes below they consider most important, as well as which of those they associate with their educational institution:

Facilitates exchange between students & alumni networks Adapts to emerging trends and new knowledge

Provides individual career guidance / support Supports and develops entrepreneurship

Introduces a wide variety of career contacts (tutors, counsellor, advisors)

Provides a launching pad for a career in a wide variety of industries/branches

Prepares graduates well for their professional life Presents opportunities to network with employers

Teaches transferable and practical skills employers are looking for

Embraces a diverse student body and teaching staff

Accommodates low student-to-professor ratio Is considered a target school for employers in my field

30?


Most attractive attributes per target group

• Which of these are most important to you? (Max. 3)

Your alumni

All professionals

1. Is considered a target school for employers in my field1. Prepares graduates well for their professional life3. Teaches transferable and practical skills employers are

looking for

1. Teaches transferable and practical skills employers are looking for

2. Prepares graduates well for their professional life3. Adapts to emerging trends and new knowledge

1.

2.

3.

4.

5.

YOUR UNIVERSITY’S STRENGTHS?

Where do you see the strengths of your University? What do you believe are the opportunities to

differentiate from your competition?

31

Attractiveness vs. associations


Attr

activ

enes

s of

the

attr

ibut

es

with

in th

e ta

rget

gro

up

Attributes that your alumni associate with your university

Important areas where your university rates low

– Consider whether to adapt communication

Important areas where your university rates highly

– Continue communicating

Less important areas where your university

rates low –

Monitor/no action

Less important areas where your university rates

highly –

Keep as is

Average association for your university

Average attractiveness of attributes

32?


Employability & Advancement Opportunities

• Which of the following attributes do you associate with your educational institution?. Select as many as applicable.


Attractiveness vs. Associations | Your alumni

1. Accommodates low student-to-professor ratio2. Adapts to emerging trends and new knowledge3. Embraces a diverse student body and teaching

staff4. Facilitates exchange between students &

alumni networks5. Introduces a wide variety of career contacts

(tutors, counselor, advisors)6. Is considered a target school for employers in

my field7. Prepares graduates well for their professional

life8. Presents opportunities to network with

employers9. Provides a launching pad for a career in a wide

variety of industries/branches10. Provides individual career guidance / support11. Supports and develops entrepreneurship12. Teaches transferable and practical skills

employers are looking for

33?


Points of parity and points of difference

• Which of the following attributes do you associate with your educational institution?. Select as many as applicable.


Th

e a

ttrib

ute

s a

re s

ort

ed

by

imp

ort

an

ce

Mo

st a

ttra

ctiv

e

acc

ord

ing

to

yo

ur

alu

mn

i

34?


Most frequent associations

• Which of the following attributes do you associate with your educational institution?. Select as many as applicable

82%

64%

59%

54%

50%

48%

47%

45%

43%

30%

27%

21%

59%

49%

32%

46%

48%

30%

44%

34%

42%

21%

19%

20%

Is considered a target school for employers in myfield

Presents opportunities to network with employers

Supports and develops entrepreneurship

Provides a launching pad for a career in a widevariety of industries/branches

Teaches transferable and practical skills employersare looking for

Facilitates exchange between students & alumninetworks

Adapts to emerging trends and new knowledge

Prepares graduates well for their professional life

Embraces a diverse student body and teachingstaff

Accommodates low student-to-professor ratio

Introduces a wide variety of career contacts (tutors,counselor, advisors)

Provides individual career guidance / support

Your alumni

All professionals

Table of contents

35

Find out which are the most preferred employers by your alumni and get insight into the career preferences and expectations of

your alumni in comparison to the overall population. Also, understand how your institution has shaped the career path of

your alumni.

1

2

3

4

5

EXECUTIVE SUMMARY

EMPLOYABILITY



CAREER STATUS

4


36

How do we see that the world is changing?

PAST FUTURE

WORK

GOAL

MANAGER

INSTRUCTIONS

DOGMA

AVOID MISTAKES

NATIONAL

HIERARCHY

DEPARTMENTS

LIFE

PURPOSE

MODERATOR

VALUES & CULTURE

CURIOSITY

LEARNING BY DOING

GLOBAL DIVERSITY

MERITROCACY

NETWORKS


37?

“To have work/life balance” is the most important long term career goal among your alumni


• Which of these career goals are most important to you? Please select in order of preference, where '1' is most important.

• The graph shows career goals chosen as first, second or third choice.

63%

45%

39%

35%

32%

27%

22%

19%

14%

61%

41%

39%

33%

31%

38%

20%

23%

11%

To have work/life balance

To be competitively or intellectually challenged

To be autonomous or independent

To be a technical or functional expert

To be entrepreneurial or creative/innovative

To be secure or stable in my job

To be a leader or manager of people

To be dedicated to a cause or to feel that I amserving a greater good

To have an international careerYour alumni

All professionals

38?

Career goals over time


• Which of these career goals are most important to you? Please select in order of preference, where '1' is most important.

• The graph shows career goals chosen as first, second or third choice.

All professionals

1

2

3

4

5

6

7

8

9

2009 2010 2011 2012 2013 2014 2015

To have work/life balance

To be competitively or intellectuallychallenged

To be autonomous or independent

To be secure or stable in my job

To be a technical or functional expert

To be entrepreneurial orcreative/innovative

To be dedicated to a cause or to feelthat I am serving a greater good

To be a leader or manager of people

To have an international career

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• This framework has been developed by Universum and is based on specific research within HR, as well as focus groups and general communication with both our clients, students and professionals.

The Universum Drivers of Employer Attractiveness

EMPLOYER REPUTATION & IMAGE

JOB CHARACTERISTICS

PEOPLE & CULTURE

REMUNERATION & ADVANCEMENT OPPORTUNITIES

EXTRINSIC INTRINSIC

HA

RD

SO

FT

• Attractive/exciting products and services• Corporate Social Responsibility• Environmental sustainability• Ethical standards• Fast-growing/entrepreneurial• Financial strength• Innovation• Inspiring management• Market success• Prestige

• A creative and dynamic work environment• A friendly work environment• Acceptance towards minorities• Enabling me to integrate personal interests in my

schedule• Interaction with international clients and colleagues• Leaders who will support my development• Recognising performance (meritocracy)• Recruiting only the best talent• Respect for its people• Support for gender equality

• Challenging work• Client interaction• Personal control over my number of working hours• Flexible working conditions• High level of responsibility• Opportunities for international travel/relocation• Professional training and development• Secure employment• Team-oriented work• Variety of assignments

• Clear path for advancement• Competitive base salary• Competitive benefits• Good reference for future career• High future earnings• Leadership opportunities• Overtime pay/compensation• Performance-related bonus• Rapid promotion• Sponsorship of future education

The attributes of the employer as an organisation

The monetary compensation and other benefits, now and in the future

The social environment and attributes of the workplace

The contents and demands of the job, including the learning opportunities provided by the job

40?


What is important to your alumni?

• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.

1. Competitive base salary2. Good reference for future career3. Competitive benefits

1. Attractive/exciting products and services2. Innovation3. Market success

EMPLOYER REPUTATION & IMAGE

1. A creative and dynamic work environment2. Leaders who will support my development3. Recognising performance (meritocracy)

PEOPLE & CULTURE

1. Challenging work2. Flexible working conditions3. High level of responsibility

REMUNERATION & ADVANCEMENT OPPORTUNITIES JOB CHARACTERISTICS

Your alumni

41?

“Attractive/exciting products and services” is the overall most important attribute to your alumni



• This is the attractiveness of the 40 attributes in relation to how important respondents think its driver is. This analysis gives a summarised 360 degree view of what influences employer attractiveness.

EmployerReputation &

Image

JobCharacteristics

People & Culture

Remuneration& AdvancementOpportunities

Your alumni

Attractive/exciting products and services1. Attractive/exciting products and servicesA creative and dynamic work environment2. A creative and dynamic work environment

Competitive base salary3. Competitive base salaryChallenging work4. Challenging work

Leaders who will support my development5. Leaders who will support my developmentFlexible working conditions6. Flexible working conditions

Good reference for future career7. Good reference for future careerInnovation 8. Innovation

High level of responsibility9. High level of responsibilityCompetitive benefits10. Competitive benefits

42?

Most attractive attributes



• This is the attractiveness of the 40 attributes in relation to how important respondents think its driver is. This analysis gives a summarised 360 degree view of what influences employer attractiveness.

All professionals

A creative and dynamic work environment1. A creative and dynamic work environmentAttractive/exciting products and services2. Attractive/exciting products and services

Competitive base salary3. Competitive base salaryLeaders who will support my development4. Leaders who will support my development

Challenging work5. Challenging workGood reference for future career6. Good reference for future career

Respect for its people7. Respect for its peopleCompetitive benefits8. Competitive benefitsSecure employment9. Secure employment

Innovation10. Innovation

Employer Reputation & Image People & Culture

Remuneration & Advancement Opportunities Job Characteristics

43

The Universum Communication Channel Framework


DIGITAL• Blogs• Career and job related apps• Career guidance websites• Employer advertisement in social media• Employer advertisements on news/business-

related websites• Employer websites• Job boards• Live online events with employers• Social media• Targeted messages/notifications via email

• Brochures presenting career possibilities at a company/organisation

• Career magazines/guides/books• Direct mailings per post• Employer advertisements in business

magazines• Employer advertisements in lifestyle

magazines & other periodicals• Employer advertisements in newspapers• University press & student organisation

publications

• Employer advertisements on the radio• Employer advertisements on TV• Outdoor/billboard advertisements

• Alumni events• Career fairs for professionals• Conferences arranged and hosted by employers• Employer office/site visits• Employer-sponsored events• Head hunters/recruiters• Industry fairs/conferences

OTHER CHANNELSIN-PERSON

PRINT

44?


Which communication channels do professionals use the most?

• Which channels do you use in general to learn about potential employers?


Job boards (sites where job openings are posted)1. Job boards (sites where job openings are posted)Employer websites2. Employer websites

Head hunters/recruiters3. Head hunters/recruitersSocial media 4. Social media

Employer advertisement in social media5. Employer advertisement in social mediaEmployer advertisements in business magazines6. Employer advertisements in business magazines

Employer advertisements on news/business-related websites7. Employer advertisements on news/business-related websites

Industry fairs/conferences7. Industry fairs/conferencesEmployer advertisements in newspapers9. Employer advertisements in newspapers

Employer-sponsored events10. Employer-sponsored events

Job boards (sites where job openings are posted)1. Job boards (sites where job openings are posted)Employer websites2. Employer websites

Head hunters/recruiters3. Head hunters/recruitersSocial media 4. Social media

Employer advertisement in social media5. Employer advertisement in social mediaEmployer advertisements on news/business-related websites6. Employer advertisements on news/business-related websites

Employer advertisements in newspapers7. Employer advertisements in newspapersCareer and job related apps8. Career and job related apps

Employer advertisements in business magazines9. Employer advertisements in business magazinesIndustry fairs/conferences10. Industry fairs/conferences

Print Digital

In-person Other

45


• For layout reasons, the employer’s name can be shortened in this report.

The Universum Rankings

“Below is a list of companies and organisations. For which of these employers would you consider working?”

“Now choose the 5 employers you most want to work for, your 5 Ideal Employers.”

“If you were looking for a new job, would you consider applying to these employers?”

(11-201 employers within each main field of study)

CONSIDERED EMPLOYER RANKING (maximum five employers)

POTENTIAL APPLICANTS’ RANKING

FULL COMPANY LIST

(as many as applicable)

IDEAL EMPLOYER RANKING

(Yes, definitely)

46

The Universum Recruitment Funnel


Do talent knowwho the employer is?

Would they consider working for that employer?

Do they want to work for them?

Would they apply to work for them?

AwarenessPercentage

Potential Applicants’ Ranking

ConsideredRanking

Ideal EmployerRanking

UNIVERSUM MEASUREMENT

AWARENESS

CONSIDERATION

DESIRE

APPLICATION

47?

Your alumni | IT


Considered Employer Ranking | Top 20

• Below is a list of companies and organisations. For which of these employers would you consider working?

EmployerRank 2015

Percent 2015

EmployerRank 2015

Percent 2015

Google 1 48,21% 0 HiQ 11 14,88% -5

Spotify 2 32,14% 0 Intel 11 14,88% 0

Apple 3 30,95% 2 Siemens 11 14,88% 14

Ericsson 3 30,95% 3 Accenture 14 14,29% 3

Microsoft 5 29,76% -2 Scania 15 13,69% 6

Volvo Group (Volvo IT) 6 26,19% -3 Valve 15 13,69% NEW -

ÅF 7 20,24% 3 Cisco Systems 17 13,10% -4

IBM 8 17,26% 6 DICE 17 13,10% -9

IKEA 9 15,48% 7 ABB 19 12,50% -4

Saab (Defence & Security) 9 15,48% 0 Samsung 19 12,50% -7

Trend Trend

48?

Your alumni | IT


Ideal Employer Ranking | Top 20

• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.

EmployerRank 2015

Percent 2015

EmployerRank 2015

Percent 2015

Google 1 33,95% 0 IKEA 10 6,17% 15

Spotify 2 20,37% 0 ÅF 10 6,17% -1

Apple 3 19,14% 0 Saab (Defence & Security) 13 5,56% -4

Ericsson 4 16,05% 2 IBM 14 4,94% 18

Microsoft 5 14,20% 1 Sveriges Television 14 4,94% 2

Volvo Group (Volvo IT) 6 9,88% 2 Axis Communications 16 4,32% 47

DICE 7 8,02% -4 Scania 16 4,32% 16

Mojang 8 7,41% 10 Avalanche Studios 18 3,70% NEW -

Valve 8 7,41% NEW - Cisco Systems 18 3,70% -5

ABB 10 6,17% 8 Försvarsmakten 18 3,70% 0

Trend Trend

49?

Your alumni | IT


Potential Applicants’ Ranking | Top 20

• Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply (students)

• If you were looking for a new job, would you consider applying at these employers? – Yes, definitely (Professionals)

EmployerRank 2015

Percent 2015

EmployerRank 2015

Percent 2015

Google 1 12,37% 0 Försvarsmakten 11 2,12% 6

Spotify 2 8,83% 0 Sveriges Television 11 2,12% 4

Apple 3 7,07% 0 IBM 13 1,77% 37

Microsoft 4 6,36% 1 IKEA 13 1,77% 11

Ericsson 5 3,89% 0 Saab (Defence & Security) 13 1,77% -4

Volvo Group (Volvo IT) 6 3,18% 2 Sveriges Radio 13 1,77% 11

ÅF 7 2,83% 3 ABB 17 1,41% 0

DICE 8 2,47% -4 Göteborgs Stad 17 1,41% 0

Mojang 8 2,47% 16 Netlight 17 1,41% NEW -

Valve 8 2,47% NEW - Omegapoint 17 1,41% NEW -

Trend Trend

Table of contents

50

Get insight into the industries chosen by professionals and their current salary. Find out whether they are satisfied with their

current employer, how active they are in the job market and what drives their loyalty and willingness to apply to other jobs.

1

2

3

4

5

EXECUTIVE SUMMARY

EMPLOYABILITY



CAREER STATUS

5

CAREER STATUS

51?


Most represented industries

• In which industry do you currently work?

46%

13%

8%

5%

3%

3%

3%

3%

2%

2%

39%

2%

2%

3%

6%

5%

8%

5%

0%

6%

Software and Computer Services

Telecommunication and Networks

Automobiles and Parts

Engineering and Manufacturing

Educational and Scientific Institutions

Management and Strategy Consulting

Public Sector and Governmental Agencies

Banks and other Financial services

Aerospace and Defence

Media and AdvertisingYour alumni

All professionals

52?


Current salary by level of experience and gender

• What is your current salary before taxes (including commission and bonus, excluding pension)?

0-3 years 4-9 years 10-24 years25 years or

more

GENDER GAP

Current monthly salary by number of years worked (SEK) | All professionals

31 145

31 863

28 910

2 953

40 684

41 122

39 318

1 804

49 387

50 877

45 318

5 560

53 870

54 482

52 294

2 188

53?


Are professionals satisfied with their current employer?

• How satisfied are you with your current employer? 1 – Very dissatisfied, 10 – Very satisfied

7,6

7,5


Very dissatisfied Very satisfied

Your alumni

All professionals

AVERAGE SATISFACTION:

0%2%

3%4%

7%8%

17%

23%

19%17%

1% 2%

4% 4%

7%

9%

15%

24%

18%

16%

1 2 3 4 5 6 7 8 9 10

54?


What would make professionals apply for another job?

• What would make you apply for another job?

52%

19%

19%

18%

16%

16%

16%

13%

12%

12%

10%

10%

8%

8%

7%

45%

13%

17%

17%

14%

15%

15%

11%

16%

14%

11%

11%

10%

9%

9%

Better compensation & benefits

A better match with my personal interests

More challenging work

More exciting products and services

A better geographical location

Better opportunities for advancement

Improved work/life balance

A more innovative company

A role that is a better fit for my skills and/or education

Better leadership/management

More learning opportunities

To have a greater impact in the organisation

A more friendly and creative work place

More recognition for my contributions

More decision-making authority

Your alumni

All professionals

Next steps for your strategy?


55

The top five most attractive attributes for your alumni

DO THESE ATTRIBUTES

DIFFERENTIATE YOU FROM YOUR COMPETITORS?

• Is considered a target school for

employers in my field

• Prepares graduates well for their

professional life

• Teaches transferable and

practical skills employers are

looking for

• Adapts to emerging trends and

new knowledge

• Provides a launching pad for a

career in a wide variety of

industries/branches

FOCUS DIFFERENTIATINGThe top five most attractive attributes of Chalmers University of Technology according to your alumni

• Is considered a target school for

employers in my field

• Presents opportunities to network

with employers

• Supports and develops

entrepreneurship

• Provides a launching pad for a

career in a wide variety of

industries/branches

• Teaches transferable and

practical skills employers are

looking for

ARE YOU CURRENTLY

FOCUSING ON THE RIGHT

ATTRIBUTES?

IF NOT, WHICH ATTRIBUTES SHOULD YOU FOCUS ON IN

THE NEXT YEAR?

Are you INTERESTED In getting MORE insights about students, alumni or employers?

THANK YOU!

57


APPENDIX• Highest qualification• Main field of study• Educational institutions • Area of study• Employer rankings• Importance of attributes for all four drivers of

employer attractiveness

58?


Highest qualification

• What qualification or degree are you currently pursuing? (students)• What is your highest qualification or degree? (professionals)

68%

14%

8%

5%

4%

1%

23%

23%

9%

3%

36%

6%

Master of Science in Engineering

Master's (non-MBA)

Bachelor of Science in Engineering

PhD

Bachelor's

Other Your alumni

All professionals

59?


Educational institutions (1/1)

• Which educational institution do you attend? (students)• Which educational institution did you mainly attend? (professionals)

All professionals

UniversityAll

professionalsUniversity

All professionals

KTH, Royal Institute of Technology 9% University of Skövde 2%

Stockholm University 9% Blekinge Institute of Technology 2%

Chalmers University of Technology 8% Örebro University 2%

Linköping University 7% University of Gävle 2%

Uppsala University 6% Dalarna University 1%

Lund University 6% Malmö University 1%

Lund University, Faculty of Engineering LTH 5% Halmstad University 1%

Luleå University of Technology 4% University West 1%

Mid Sweden University 4% Södertörn University 1%

Umeå University 4% School of Business, Economics and Law, University of Gothenburg 1%

University of Gothenburg 4% Kristianstad University 1%

University of Borås 3% Karolinska Instituet 0%

Karlstad University 3% Stockholm School of Economics 0%

Jönköping University 3% Swedish University of Agricultural Sciences 0%

Linnaeus University 3% Other 5%

Mälardalen University 2%

60?


Areas of study

• Please select your major(s)/main area(s) of study.

All professionals | IT (1/1)

Area of studyAll

professionalsArea of study

All professionals

Systems Analysis 29% Computer Engineering 10%

Systems Engineering 25% Database Technology 9%

Programming 25% Media and Communication Studies 7%

Information Technology 20% Mathematics 6%

Computer Science and Engineering 19% Media Engineering 4%

Information Science 18% Multimedia 4%

Computer Science 17% Cognitive Science 3%

Human-Computer Interaction 11% Game Development 3%

System Architecture 11% Other IT 8%

Software Engineering 11%

61?


Considered Employer Ranking | Top 30

• Below is a list of employers. Which of these employers would you consider working for? Please select as many as applicable.

All professionals | IT

EmployerRank 2015

Percent 2015

EmployerRank 2015

Percent 2015

Google 1 41,60% 0 Knowit 16 13,93% 7

Spotify 2 30,94% 0 ICA 17 13,80% -3

Microsoft 3 28,73% 1 Swedbank 18 13,67% 1

IKEA 4 25,98% -1 ÅF 19 13,46% 9

Apple 5 23,68% 0 Skatteverket 20 13,10% 12

Hennes & Mauritz 6 19,96% 4 Handelsbanken 21 13,03% -4

Ericsson 7 17,67% -1 QlikView 22 12,94% 7

Sveriges Television 8 16,87% 1 HiQ 23 12,84% -5

DICE 9 16,23% 3 Samsung 24 12,35% -13

Volvo Group (Volvo IT) 10 16,06% -3 Länsförsäkringar 25 12,17% 6

IBM 11 16,02% -3 King 26 12,16% 22

SEB 12 15,10% 1 Svenska Spel 27 11,73% 20

TV4 13 14,49% 9 Sveriges Radio 28 11,66% -4

Försvarsmakten 14 14,13% 7 Intel 29 11,60% -9

Saab (Defence & Security) 15 13,95% 0 Mojang 30 11,39% 11

Trend Trend

62?



Ideal Employer Ranking | Top 30

• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.

EmployerRank 2015

Percent 2015

EmployerRank 2015

Percent 2015

Google 1 28,43% 0 Handelsbanken 16 4,39% 2

Spotify 2 16,30% 0 Knowit 17 4,31% 9

Microsoft 3 12,77% 0 Skatteverket 18 4,22% 14

IKEA 4 12,45% 1 Valve 19 4,20% NEW -

Apple 5 11,46% -1 Axis Communications 20 4,03% 15

Hennes & Mauritz 6 8,18% 1 Volvo Group (Volvo IT) 21 3,99% -12

Ericsson 7 6,68% -1 Mojang 22 3,77% -6

DICE 8 6,14% 0 King 23 3,67% 4

Försvarsmakten 9 5,59% 6 ICA 24 3,65% 10

Saab (Defence & Security) 10 5,59% 2 SEB 25 3,41% -3

Sveriges Television 11 5,40% 0 ÅF 26 3,32% -6

QlikView 12 5,37% 5 ABB 27 3,27% -13

Regeringskansliet/alla departement 13 4,73% 12 HiQ 28 3,22% -9

IBM 14 4,44% -4 Intel 29 3,00% -16

TV4 15 4,40% 15 Massive Entertainment 30 2,89% -6

Trend Trend

63?



Potential Applicants’ Ranking | Top 30

• Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply (students)

• If you were looking for a new job, would you consider applying at these employers? – Yes, definitely (Professionals)

EmployerRank 2015

Percent 2015

EmployerRank 2015

Percent 2015

Google 1 9,54% 0 Volvo Group (Volvo IT) 16 1,36% -7

Spotify 2 5,70% 1 Knowit 17 1,35% 11

Microsoft 3 4,17% 1 IBM 18 1,33% -6

IKEA 4 4,00% 1 Skatteverket 19 1,24% 6

Apple 5 3,70% -3 ÅF 20 1,23% 7

Hennes & Mauritz 6 2,74% 0 Mojang 21 1,23% -1

Ericsson 7 2,20% 0 ICA 22 1,22% 8

Sveriges Television 8 2,02% 3 King 23 1,22% 9

Försvarsmakten 9 1,86% 8 Axis Communications 24 1,12% 2

DICE 10 1,81% -2 SEB 25 1,02% 6

Saab (Defence & Security) 11 1,71% 2 Sveriges Radio 26 1,02% 7

Regeringskansliet/alla departement 12 1,65% 10 Bonnier 27 0,96% -9

Handelsbanken 13 1,60% 2 Valve 28 0,96% NEW -

TV4 14 1,45% 20 Swedbank 29 0,93% 9

QlikView 15 1,42% 1 Massive Entertainment 30 0,87% -9

Trend Trend

64?


Employer Reputation & Image


Attractive attributes

69%

47%

39%

28%

17%

15%

14%

13%

12%

6%

61%

44%

39%

37%

23%

18%

14%

11%

15%

10%

Attractive/exciting products and services

Innovation

Market success

Inspiring management

Financial strength

Ethical standards

Fast-growing/entrepreneurial

Prestige

Corporate Social Responsibility

Environmental sustainability

Your alumni

All professionals

65?



People & Culture


57%

49%

42%

37%

23%

22%

19%

16%

10%

3%

60%

49%

34%

39%

32%

27%

13%

15%

9%

4%

A creative and dynamic work environment

Leaders who will support my development

Recognising performance (meritocracy)

Respect for its people

A friendly work environment

Enabling me to integrate personal interests in myschedule

Recruiting only the best talent

Interaction with international clients and colleagues

Support for gender equality

Acceptance towards minorities

Your alumni

All professionals

66?



Remuneration & Advancement Opportunities


56%

43%

41%

31%

22%

21%

15%

14%

12%

4%

56%

43%

39%

36%

24%

22%

11%

19%

9%

9%

Competitive base salary

Good reference for future career

Competitive benefits

High future earnings

Clear path for advancement

Leadership opportunities

Overtime pay/compensation

Sponsorship of future education

Performance-related bonus

Rapid promotion

Your alumni

All professionals

67?



Job Characteristics


50%

42%

38%

32%

30%

28%

20%

19%

10%

7%

46%

33%

34%

29%

36%

26%

19%

35%

14%

9%

Challenging work

Flexible working conditions

High level of responsibility

Variety of assignments

Secure employment

Personal control over my number of working hours

Team-oriented work

Professional training and development

Opportunities for international travel/relocation

Client interaction

Your alumni

All professionals

Are you INTERESTED In getting MORE insights about students, alumni or employers?

THANK YOU!

Documents

Partner Report | Chalmers University of Technology Swedish Edition | Professionals | IT Universum Talent Research 2015