UNIVERSUM STUDENT SURVEY 2012 - Start › fileadmin › karriarcenter › Rapporter_naringslivscenter › L… · Swedish Edition 2012 MSc Engineering Lund University, Faculty of

UNIVERSUM STUDENT SURVEY 2012 University Report • Swedish Edition

Lund University, Faculty of Engineering LTH

WWW.UNIVERSUMGLOBAL.COM

MSc Engineering

UNIVERSUM & METHODOLOGY OF OUR RESEARCH 1. 2. EMPLOYER PREFERENCES

3. CAREER PROFILE

4. UNIVERSITY EXPIRIENCE

5. ALUMNI COMPARISONS

• We provide students with information on companies.

• We support career services in their role.

• We help companies develop their employer value.

• Our mission is to improve the communications between students, career services and employers.

Talent

Employers Expectations and Preferences

Advice on getting

the chosen job

Employer Value Propositions

Aggregate and analyse

Evaluate

adjust and communicate

Information about

employers

Actionable knowledge

on the talent market

Advice &

Communication Solutions

3

ABOUT US

© Universum Communications 4

UNIVERSUM IN THE WORLD

ANNUAL RESEARCH

CONSULTING PROJECTS


METHODOLOGY APPLIED BY UNIVERSUM

METHODOLOGY OF OUR RESEARCH

UNIVERSITY

CONTACTS

STUDENT POPULATION

GATHERED SAMPLE


• Our ambition is to reach all students.

• We set targets for how many respondents

we need for each field of study and for

each academic institution.

METHODOLOGY APPLIED BY UNIVERSUM


GATHERED SAMPLE

• To compensate for the fact that we do not always meet the

targets exactly, we weight the data according to the actual

number of students per field of study and institution.

• We create reports only within a main field of study

(Business, Engineering, etc).

SWEDISH STUDENT SURVEY – FÖRETAGSBAROMETERN 2012

© Universum

Communications

8


Economics & Business:

4 540 respondents

12 286 Total respondents from Sweden

Law:

1 211 respondents

Real Estate Agent:

172 respondents

MSc Engineering:

2 847 respondents

BSc Engineering:

1 168 respondents

IT:

2 348 respondents

SWEDISH STUDENT SURVEY – FÖRETAGSBAROMETERN 2012

© Universum

Communications

9


Economics & Business:

424 respondents

1135 Total respondents from

Lund University

Law:

222 respondents

Real Estate Agent:

0 respondents

MSc Engineering:

328 respondents

BSc Engineering:

25 respondents

IT:

135 respondents

© Universum Communications

METHODOLOGY & TARGET GROUPS

10

METHODOLOGY & KEY FINDINGS

Base of the

group

Number of

respondents

Group 1

Group 2

Lund University, Faculty

of Engineering LTH

Total

328

2 847

THE QUESTIONNAIRE

Created with 24 years of experience,

extensive research within HR, focus groups and

communication with both our clients and students.

Global perspective - local insight.

Comprised of closed-ended questions with an

extensive list of alternatives and an ‘Other’ option.

DATA COLLECTION

Conducted via an on-line survey. The online link

was distributed primarily via university contacts (career

centers and the educational institutions).

WEIGHTING:

In our data collection we set targets by main

field of study and educational institution. In order

to provide our clients with reliable data in each market

and to get the questions distributions as close as

possible to the actual population distribution, we use

weighting based on population frequencies of the target

groups.

FIELD PERIOD: October 2011 to February 2012

NO. OF EDUCATIONAL INSTITUTIONS INCLUDED:

33

University Report

Swedish Edition 2012

MSc Engineering


? ? SURVEY QUESTION


University Report


MSc Engineering

Lund University, Faculty of Engineering LTH EDUCATIONAL INSTITUTIONS

TOTAL (1/1)

11


Which educational institution do you attend? PLEASE NOTE: This is the distribution

after the results have been weighted,

reflecting the true population at these

educational institutions

!

University Total University Total

KTH, Royal Institute of Technology 26,19% Mälardalen University 1,49%

Lund University, Faculty of Engineering LTH 18,81% Karlstad University 1,20%

Linköping University 15,50% Blekinge Institute of Technology 0,92%

Chalmers University of Technology 14,16% Mid Sweden University 0,56%

Uppsala University 8,89% Swedish University of Agricultural Sciences 0,31%

Luleå University of Technology 6,75% University of Dalarna 0,28%

Umeå University 3,13% Other 1,80%

? ? SURVEY QUESTIONS


AGE & GENDER


AVERAGE AGE GENDER

• What is your year of birth?

• What is your gender

University Report


MSc Engineering


23,7 years

24,2 years

Lund University, Faculty of

Engineering LTH

Total

49%

42%

51%

58%

Lund University, Faculty ofEngineering LTH

Total

Female Male

EMPLOYER RANKINGS – FEEDBACK TO PARTNERS 2.


THE UNIVERSUM RANKINGS

17

ATTRACTIVENESS

CONSIDERED

EMPLOYER

RANKING (as many as applicable)

IDEAL

EMPLOYER

RANKING (maximum 5

employers)

FULL COMPANY LIST (~200 employers within each

main field of study)

UNIVERSUM’S OFFICIAL

RANKINGS

Below is a list of

employers. Which of

these employers

would you consider

working for?

Please select five

employers from the list

below for which you

would most like to work

- your five Ideal

Employers.

? ? SURVEY QUESTION


CONSIDERED EMPLOYER RANKING

LUND UNIVERSITY, FACULTY OF ENGINEERING LTH • TOP 30

EMPLOYER RANKINGS

Below is a list of employers. Which of these employers would you

consider working for?

University Report


MSc Engineering


EmployerRank

2012

Percent

2012Employer

Rank

2012

Percent

2012

Tetra Pak 1 32,03% 0 Samsung 14 17,65% 3

IKEA 2 27,45% 2 Skånemejerier 14 17,65% -1

Google 3 26,80% -1 Ericsson 18 17,32% -13

E.ON 4 24,18% 3 Lunds Kommun 18 17,32% 17

Sweco 5 22,88% 10 Siemens 20 16,67% -8

Vattenfall 5 22,88% 1 Volvo Car Corporation 21 16,34% -4

ÅF 7 21,90% 3 AkzoNobel 22 16,01% 7

Skanska 8 21,24% 14 Scania 23 15,36% 8

NCC 9 20,26% 24 Volvo Group 23 15,36% -6

Alfa Laval 10 19,61% -2 Accenture 25 15,03% 5

Sony Ericsson 11 18,63% -8 McKinsey & Company 25 15,03% -1

ABB 12 18,30% -3 Coca-Cola Drycker Sverige 27 14,71% 10

Arla Foods 13 17,97% 2 Malmö Stad 27 14,71% 14

AstraZeneca 14 17,65% -3 Peab 27 14,71% 5

Microsoft 14 17,65% 6 Spotify 27 14,71% NEW -

Trend Trend

? ? SURVEY QUESTION


CONSIDERED EMPLOYER RANKING


EMPLOYER RANKINGS

Below is a list of employers. Which of these employers would you

consider working for?

University Report


MSc Engineering


EmployerRank

2012

Percent

2012Employer

Rank

2012

Percent

2012

Tetra Pak 1 32,03% 0 Samsung 14 17,65% 3

IKEA 2 27,45% 2 Skånemejerier 14 17,65% -1

Google 3 26,80% -1 Ericsson 18 17,32% -13

E.ON 4 24,18% 3 Lunds Kommun 18 17,32% 17

Sweco 5 22,88% 10 Siemens 20 16,67% -8

Vattenfall 5 22,88% 1 Volvo Car Corporation 21 16,34% -4

ÅF 7 21,90% 3 AkzoNobel 22 16,01% 7

Skanska 8 21,24% 14 Scania 23 15,36% 8

NCC 9 20,26% 24 Volvo Group 23 15,36% -6

Alfa Laval 10 19,61% -2 Accenture 25 15,03% 5

Sony Ericsson 11 18,63% -8 McKinsey & Company 25 15,03% -1

ABB 12 18,30% -3 Coca-Cola Drycker Sverige 27 14,71% 10

Arla Foods 13 17,97% 2 Malmö Stad 27 14,71% 14

AstraZeneca 14 17,65% -3 Peab 27 14,71% 5

Microsoft 14 17,65% 6 Spotify 27 14,71% NEW -

Trend Trend

? ? SURVEY QUESTION


IDEAL EMPLOYER RANKING


EMPLOYER RANKINGS

Please select five employers from the list below for which you

would most like to work - your five Ideal Employers

University Report


MSc Engineering


EmployerRank

2012

Percent

2012Employer

Rank

2012

Percent

2012

Google 1 18,18% 0 McKinsey & Company 10 7,07% 3

Tetra Pak 2 14,81% -1 AkzoNobel 12 6,06% 8

E.ON 3 11,45% 3 Ramböll 12 6,06% 11

Sweco 4 10,77% 1 ABB 14 5,72% -6

IKEA 5 9,43% -2 Microsoft 14 5,72% 0

Skanska 6 8,75% 5 Tyréns 14 5,72% 13

ÅF 7 8,08% 10 NCC 17 5,39% 14

Vattenfall 8 7,74% -1 Skånemejerier 17 5,39% -3

WSP 9 7,41% 10 Sony Ericsson 17 5,39% -13

AstraZeneca 10 7,07% -2 Spotify 17 5,39% NEW -

Trend Trend

Tetra Pak – position 14

E.ON – position 16

Skånemejerier – position 56

? ? SURVEY QUESTION


IDEAL EMPLOYER RANKING

TOTAL • TOP 20

EMPLOYER RANKINGS

Please select five employers from the list below for which you

would most like to work - your five Ideal Employers

University Report


MSc Engineering


EmployerRank

2012

Percent

2012Employer

Rank

2012

Percent

2012

Google 1 15,26% 0 Scania 11 6,36% 6

IKEA 2 8,89% 1 Spotify 12 5,84% NEW -

Ericsson 3 8,41% 1 Volvo Group 13 5,68% 0

Vattenfall 4 8,34% 1 Tetra Pak 14 5,58% -3

ABB 5 8,21% -3 Accenture 15 5,39% 1

ÅF 6 7,38% 1 E.ON 16 5,21% -2

AstraZeneca 7 7,27% 2 Siemens 17 4,72% 2

Sweco 8 7,10% 0 Sony Ericsson 18 4,70% -12

McKinsey & Company 9 6,92% 1 Atlas Copco 19 4,39% 26

Microsoft 10 6,64% 5 Samsung 20 4,30% 15

Trend Trend

Not ideal at Lund

Not ideal at Lund

COMMUNICATING CAREER PROFILE OF OUR STUDENTS

3. • PREFERRED INDUSTRIES

• CAREER GOALS

• DRIVERS OF EMPLOYER ATTRACTIVENESS

• EXPECTED SALARY

? ? SURVEY QUESTION


MOST PREFERRED INDUSTRIES

STUDENTS’ CAREER & COMMUNICATION PREFERENCES

In which industry would you ideally want to work when choosing

your first employment after graduation? Please select a maximum

of three alternatives

University Report


MSc Engineering


16%

14%

13%

12%

12%

12%

12%

9%

9%

9%

15%

13%

9%

11%

11%

11%

8%

12%

7%

9%

Management consulting

Utilities

Construction and materials

Pharmaceuticals and biotech

Engineering and manufacturing

Industrial engineering

Transportation and logistics

Software and computer services

Chemicals

Educational and Research InstitutionsLund University, Faculty of Engineering LTH

Total

? ? SURVEY QUESTION

!


CAREER GOALS

HISTORICAL OVERVIEW

STUDENTS’ PREFERENCES

Below is a list of nine possible career goals. Which are most

important to you? Please select a maximum of three alternatives

PLEASE NOTE: The alternatives in the legend are sorted by importance 2012. Thus, the most important career goal in 2012 is placed on top of the list in the legend.

Universum Student Survey 2012

Swedish Edition

MSc Engineering

1

2

3

4

5

6

7

8

9

2008 2009 2010 2011 2012

To have work/life balance

To be secure or stable in my job

To be competitively or intellectually challenged

To be dedicated to a cause or to feel that I amserving a greater good

To have an international career

To be entrepreneurial or creative/innovative

To be a technical or functional expert

To be autonomous or independent

To be a leader or manager of people

? ? SURVEY QUESTION


CAREER GOALS

LUND UNIVERSITY, FACULTY OF ENGINEERING LTH VS. TOTAL


Below is a list of nine possible career goals. Which are most

important to you? Please select a maximum of three alternatives

University Report


MSc Engineering


63%

45%

40%

27%

23%

22%

22%

18%

17%

51%

38%

34%

26%

21%

24%

23%

20%

24%

To have work/life balance

To be secure or stable in my job

To be competitively or intellectuallychallenged

To be dedicated to a cause or to feel that Iam serving a greater good

To be autonomous or independent

To have an international career

To be a technical or functional expert

To be a leader or manager of people

To be entrepreneurial or creative/innovative Lund University, Faculty of Engineering LTH

Total


THE DRIVERS OF EMPLOYER ATTRACTIVENESS

STUDENTS’ EMPLOYER PREFERENCES 5

EMPLOYER

REPUTATION

& IMAGE

REMUNERATION &

ADVANCEMENT

OPPORTUNITIES

JOB

CHARACTERISTICS

PEOPLE

& CULTURE

27

? ? SURVEY QUESTIONS


TOP FINDINGS

STUDENTS’ PREFERENCES BY DRIVER


• How would you rate the relative importance of these aspects when choosing your Ideal Employer?

Please divide 100 points between the alternatives in accordance with importance

• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives

EMPLOYER REPUTATION & IMAGE TOP 3

• Attractive/exciting products and services

• Innovation

• Market success

LEAST ATTRACTIVE

Fast-growing/entrepreneurial

JOB CHARACTERISTICS TOP 3

• Challenging work

• Variety of assignments

• Professional training and development

LEAST ATTRACTIVE

Client interaction

PEOPLE & CULTURE TOP 3

• A creative and dynamic work environment

• Leaders who will support my development

• A friendly work environment

LEAST ATTRACTIVE

Acceptance towards minorities

REMUNERATION & ADVANCEMENT OPPORTUNITIES TOP 3

• Good reference for future career

• High future earnings

• Competitive base salary

LEAST ATTRACTIVE

Performance-related bonus


Swedish Edition

MSc Engineering

EMPLOYER REPUTATION & IMAGE

JOB CHARACTERISTICS

PEOPLE & CULTURE

REMUNERATION & ADVANCEMENT OPPORTUNITIES

21%

27%

26%

26%


TOP FINDINGS

OVERALL MOST ATTRACTIVE ATTRIBUTES • TOP 5

STUDENTS’ EMPLOYER PREFERENCES

PLEASE NOTE: These tables show the attractiveness of

each of the 40 attributes in relation to how important the

students think its driver is. This analysis gives a

summarised 360 degree view of what influences employer

attractiveness.

!

29

LUND UNIVERSITY, FACULTY OF

ENGINEERING LTH TOTAL

1. A creative and dynamic work environment

(People & Culture)

2. Leaders who will support my development

(People & Culture)

3. High future earnings (Remuneration &

Advancement Opportunities)

4. Good reference for future career

(Remuneration & Advancement

Opportunities)

5. Challenging work (Job Characteristics)

1. A creative and dynamic work environment

(People & Culture)

2. Leaders who will support my development

(People & Culture)

3. A friendly work environment (People &

Culture)

4. Variety of assignments (Job

Characteristics)

5. Secure employment (Job Characteristics)

University Report


MSc Engineering


? ? SURVEY QUESTION


EXPECTED MONTHLY SALARY


What is your expected salary before taxes (excluding commission

and bonus) at your first employment after graduation?

University Report


MSc Engineering


28 760

SEK 29 775 Total


SEK

? ? SURVEY QUESTION






4

28 760

SEK 28 528 Women (LTH)

28 995 Men (LTH)

Total (LTH)

SEK

SEK


Swedish Edition

MSc Engineering

? ? SURVEY QUESTION






4

29 775

SEK 28 859 Women (Total Sweden)

29 937 Men (Total Sweden)

Total Sweden

SEK

SEK


Swedish Edition

MSc Engineering

? ? SURVEY QUESTION


ACTUAL COMMUNICATION CHANNELS • TOP 10


Through which channels have you learnt about these employers?

Please select as many alternatives as applicable

University Report


MSc Engineering


55%

45%

29%

25%

22%

22%

22%

22%

20%

18%

49%

40%

26%

26%

19%

20%

17%

22%

19%

19%

Career fairs

Employer websites

Career Magazines for students

Employer presentations on campus

Lectures/case studies as part of curriculum

News print media advertisements

Career guides/books

Job boards

University press & student organisationpublications

Employer sponsored eventLund University, Faculty of Engineering LTH

Total

UNIVERSITY EXPERIENCE 4.

? ? SURVEY QUESTION


SATISFACTION


UNIVERSITY EXPERIENCE

How satisfied or dissatisfied are you with your study environment

regarding the following factors? (Very satisfied, Satisfied, Neutral,

Dissatisfied and Very dissatisfied)

Lund University,

Faculty of

Engineering LTH

2012

Lund University,

Faculty of

Engineering LTH

2011

Total

The reputation of the university 4,5 4,5 4,2

The quality of the education 4,1 4,1 4,0

Access to and quality of service facilities (e.g. libraries, computers) 4,0 3,9 4,0

The possibility to study abroad 4,0 3,9 3,9

Choice of courses/modules 3,9 4,0 3,9

Ratio of students per lecturer/tutor 3,8 3,8 3,7

The university's contacts with the business community 3,8 3,8 3,8

Lecturers/tutors 3,8 3,8 3,7

Practical elements of my course 3,4 3,2 3,5

Living costs and boarding/accommodation 2,7 2,7 3,0

University Report


MSc Engineering


? ? SURVEY QUESTION


IMPORTANT ASPECTS



Which of these aspects do you regard as the most important?

University Report


MSc Engineering


76%

49%

33%

30%

26%

17%

13%

12%

11%

9%

2%

70%

42%

29%

34%

27%

18%

16%

13%

8%

11%

1%

The quality of the education

Lecturers/tutors

Choice of courses/modules

The university's contacts with the businesscommunity

The reputation of the university

The possibility to study abroad

Practical elements of my course

Living costs and boarding/accommodation

Ratio of students per lecturer/tutor

Access to and quality of service facilities(e.g. libraries, computers)

OtherLund University, Faculty of Engineering LTH

Total

? ? SURVEY QUESTION


CAREER RELATED SERVICES OFFERED BY UNIVERSITY

LUND UNIVERSITY, FACULTY OF ENGINEERING LTH


Are you aware of/ do you use the following career related services

offered by your university?

University Report


MSc Engineering


15%

16%

23%

73%

32%

20%

36%

15%

40%

51%

40%

19%

44%

36%

40%

48%

34%

22%

28%

5%

17%

33%

16%

30%

12%

11%

8%

3%

7%

10%

8%

6%

Services offered by the departmental/faculty career service

Services offered by the university's central career service

Career advice by professors and lecturers

Career fairs at university

Company workshops/presentations organised by the university

Online vacancy search/job board with external offers

Career guidance material (e.g. brochures, guidance website, newsletter)

Job application preparation/training

I am aware of this service and use it I am aware of this service, but don't use it

I am unaware of this service, but would use it I am unaware of this service and wouldn't use it

? ? SURVEY QUESTION


CAREER RELATED SERVICES OFFERED BY UNIVERSITY

TOTAL


Are you aware of/ do you use the following career related services

offered by your university?

University Report


MSc Engineering


14%

18%

21%

67%

34%

26%

31%

18%

38%

45%

35%

22%

41%

36%

41%

48%

34%

24%

33%

6%

18%

29%

19%

26%

14%

13%

11%

4%

7%

10%

9%

9%

Services offered by the departmental/faculty career service

Services offered by the university's central career service

Career advice by professors and lecturers

Career fairs at university

Company workshops/presentations organised by the university

Online vacancy search/job board with external offers

Career guidance material (e.g. brochures, guidance website, newsletter)

Job application preparation/training

I am aware of this service and use it I am aware of this service, but don't use it

I am unaware of this service, but would use it I am unaware of this service and wouldn't use it

? ? SURVEY QUESTION


ASPECTS OF UNIVERSITY CHOICE


Which of the following aspects had an influence on the choice of

your university?

Lund University,

Faculty of

Engineering LTH

Total

Parents/friends 46% 43%

University directories/guides 42% 39%

Students of the university 28% 30%

University rankings 26% 20%

The university's website 23% 22%

Information event at university (e.g. university open day) 20% 14%

Teachers or career guidance at (secondary/high) school 13% 9%

Information event at (secondary/high) school 10% 10%

Career fairs 8% 10%

Promotional material 5% 8%

Advertising in print media 5% 5%

Media coverage/articles in newspapers or magazines 5% 6%

Online advertising 4% 6%

Online social networks/communities (e.g. Facebook) 4% 5%

Videos produced by the university 1% 2%

Other 7% 8%

University Report


MSc Engineering


ALUMNI REPORTS 4.


GROUPS IN THIS REPORT

41

METHODOLOGY & TARGET GROUPS Target Report


Engineering • Young Professionals

Lund University vs. Total

Base of

the group

Number of

respondents

Lund University Total

Group 1 Group 2

360 3 068

FIELD PERIOD

June to September 2011

TARGET GROUPS

Young Professionals - Professionals with an academic degree

who are 40 years old or younger and have 1-8 years of working

experience after completing their studies.

? ? SURVEY QUESTION


EXPECTED VS ACTUAL MONTHLY SALARY

STUDENTS & ALUMNI



4

28 760

SEK 36 592 LTH Alumni (YP)

36 054 Total Young Professionals

Students at LTH

SEK

SEK


Swedish Edition

Engineering

3,9 years Average

work experience

? ? SURVEY QUESTION


TOP CITIES

PROFESSIONALS’ PROFILE

In which city do you currently live?

Target Report




• Malmö (23%)

• Stockholm (23%)

• Lund (16%)

• Göteborg (8%)

• Helsingborg (5%)

• Linköping (2%)

• Borås (2%)

• Jönköping (1%)

• Karlskrona (1%)

• Växjö (1%)

LUND UNIVERSITY TOTAL

• Stockholm (33%)

• Göteborg (21%)

• Malmö (5%)

• Uppsala (3%)

• Linköping (3%)

• Lund (3%)

• Jönköping (2%)

• Västerås (2%)

• Helsingborg (1%)

• Luleå (1%)

? ? SURVEY QUESTION


TOP CURRENT INDUSTRIES


In which industry do you currently work?

Target Report




• Public sector and Governmental Agencies

(11%)

• Management consulting (9%)

• Construction and materials (8%)

• Fast moving consumer goods (8%)

• Software and computer services (7%)

• Utilities (6%)

• Engineering and manufacturing (6%)

• Transportation and logistics (4%)

• Educational and research institutions (3%)

• Telecommunication Services (3%)

LTH ALUMNI (YP) LTH STUDENTS

• Management consulting (16%)

• Utilities (14%)

• Construction and materials (13%)

• Pharmaceuticals and biotech (12%)

• Engineering and manufacturing (12%)

• Industrial Engineering (12%)

• Transportation and logistics (12%)

• Software and computer services (9%)

• Chemicals (9%)

• Educational and research institutions (9%)

? ? SURVEY QUESTION


CURRENT JOB FUNCTIONS


Which of the below best matches your current job function?

2 Target Report




28%

20%

15%

10%

5%

5%

4%

4%

2%

1%

1%

6%

21%

22%

14%

10%

7%

4%

6%

3%

2%

1%

3%

1%

1%

6%

Consultant

Engineer

Project Manager

Research and development function

IT specialist/developer

Analyst

Middle management

Administrative function (e.g. HR, Purchasing, IT support)

Upper management

Finance function

Sales/Key account manager

Customer service function

Marketing/communications/PR function

OtherLund University

Total

WWW.UNIVERSUMGLOBAL.COM

Jaroslav Veresjtjaka

[email protected] • 070 - 403 58 78

THANK YOU!

Documents

UNIVERSUM STUDENT SURVEY 2012 - Start › fileadmin › karriarcenter › Rapporter_naringslivscenter › L… · Swedish Edition 2012 MSc Engineering Lund University, Faculty of