Sales Plan Konica Minolta Business Solutions

Sales Plan Konica Minolta Business Solutions

ProductPhotocopiers: Our product is photocopiers produced by the Konica Minolta, they are divided into two categories.Mono (Black & White)ColorIt has different ranges according to the copying requirement, higher specification machines are used by the customers who have higher load of copying and printing requirements. These machines can further be categorized on the basis of their specifications and price.CategoriesBasic : These are machines which produce low volume of prints but are economical in prices.

Examples: Konica Minolta Bizz hub 164, Konica Minolta Bizz hub 185 & Konica Minolta Bizz hub195

Standard: These machines produce medium volume of prints but their prices are higher than basic category machines.

Examples: Konica Minolta Bizz hub 283, Konica Minolta Bizz hub 363 and Konica Minolta Bizz hub 423

Premium: These machines produce higher volume of prints but far more expensive than basic and standard category machines.

Examples: Konica Minolta Bizz hub 454E, Konica Minolta Bizz hub 554E , Konica Minolta Bizz hub 654E and Konica Minolta Bizz hub 754E.

Analysis of Market Position

Our market share right now in market is 55% of which 80% is government sector while the remaining 20% is of corporate sector. Our fierce competitors are cannon and Toshiba, Cannon share in market right now is about 23 %, Cannon has the most presence in corporate sector and comparatively less presence in the government sector. Toshiba share in the market is round about 20 percent, and remaining 2 % shares are held by other companies like Nashuatec, Ricoh, and Kyocera etc.Pricing StructureRetail prices are given to the walking customers and corporate customers, and the best lowest prices are given to the government sector as they buy through tenders.

BrachesWe have presence of this product in 7 cities right now.LAHORE (Head office ) Karachi Islamabad

Target MarketOur target market is educational institutes, offices (Private & Government), Printing centers and multinational corporations.

ExpansionPossible locations in future are Faisalabad, Multan, Gujranwala, Peshawar, Sialkot, Muzafargarh, Gilgit, Quetta and Gawaddar . We have plan to expand our business in these new cities to capture more and more target market and achieve our long term goals.

Channels of DistributionOffice automation group are our exclusive distributors in Pakistan they deal with our all products in Pakistan. While Sherzai Traders are exclusive distributors of Cannon and Universal Business Equipment Co is handling Kyocera products and General Traders are dealing in Toshibas items here in Pakistan.

Business goalsLong term Goals:Our long term goal is to capture 86% of total market share in next 3years which is currently 55% of the total market share.Short term Goals:Our short term goal are to capture 7% of market share from our competitors each year which will lead us to achieve our long term goal of 21 % in next 3 years.Advertising ApproachCurrent Advertising Approach:

Word of mouthRoad shows (exhibitions)Sales teams (Direct Selling)Website OAG.com.pkAdvertising ApproachFuture Advertising Approach:

Electronic mediaPrint media Mobile marketingOOH marketing Social MediaSearch Engine Optimization (SEO)Marketing & Sales StrategySales teams Promotional Plans Installment PlansCustomer SupportSales TeamCurrent Teams:

3 TeamsSales TeamIn Future:

9 teams