The New Internet Marketing Machine

A Plan for Dominating Your Market Online

Is your business easy to find online?

Are you regularly monitoring and enhancing your reputation online?

Are you active in all the places where your target customers hang out online?

Do you have an easy, automated way to follow up with them over time?

Why not?

Truth:

Marketing has shifted from a one-way broadcast to a multi-point conversation

97% of consumers use online searches when researching

products or services

78% of consumers trust peer recommendations

Only 14% trust ads

The new “word of mouth” is online social media like Facebook and Twitter

Facebook and Twitter have 700,000,000 members combined

Those members seek and make recommendations for products, services & experiences for friends & followers

The fastest growing demographic among Facebook users is...

35 to 65 year-old women

YouTube is now the second largest search engine

YouTube gets >300,000,000 visitors a month who watch more than 2,000,000,000 videos

People go there to look for videos to answer their questions,

show them how to do something, or review a product or business

There are more than 200,000,000 blogs

People are more likely to visit blogs that align with their interests because blogs are non-selling environments

Whether you know it or not, your prospects & customers

are using social media

91% of Americans have mobile

phones

20% of them (about 45 million people) have phones with Internet capability

152 billion mobile text messages are sent each month

90% of text messages are

read within one minute of receipt

Do you have a plan for using mobile phone marketing for your business?

Are you still spending money on Yellow Pages, Newspaper inserts & other old-school media?

24 of the 25 largest newspapers experienced

record declines in circulation in the

past year

Why are the Yellow Pages like Nursing Homes?

They’re shockingly expensive and few people under 70 use them

According to Yahoo! 92% of all business searchers start looking online, either at home or on their mobile phones

Marketing online isn’t an option anymore —

it’s a requirement

It’s where your prospects & customers are searching to find businesses they can trust to buy products or services or get their problems solved

Marketing online is no longer just about having a Web site where people come to

find your business

It’s about actively capturing leads and going where they are so you can connect with them there

Only 26%

Good news:

of

small businesses have invested

any time or effort in marketing online

There is still time to get established before it’s too late

How?

Three steps:

Get out there and get found

Engage

Follow up

Get out there & get found

Google is important but you also need to be present where your customers spend time

Get out there & get found

But it’s not “set and forget.”

You need to stay fresh

Get out there & get found

Internet search engines, directories & social media are like big grocery stores

Get out there & get found

There’s a “sell by” date on every message --and it’s today

Get out there & get found

If you’re not delivering something new on a regular basis, other messages are going to replace yours on the shelves

Engage

Once you get found, engage with your prospects on their

terms.

Engage Get them to follow you

on Twitter, friend you on Facebook or

subscribe to your YouTube channel

Engage Then start offering

more insightful information,

expert perspective, recommendations,

news, coupons,

membership privileges…

Engage

Build relationships

Earn their trust

Earn their business

Follow Up

Continue to engage & follow up

Follow UpContinue to provide valuable information

Respond to comments and questions

•It costs 6 to 7 times less to get an existing customer to buy from you than it is to get a new customer to buy from you

Follow Up

•The quickest way to start mobile marketing?

•Follow up with mobile text messages

Follow Up

Recap:

Get out there and get found

Engage

Follow up

What are the keys to

a successful online

marketing program

for your business?

Get started right now

Integrate all the elements so they amplify each other—search engines, video, social media, mobile marketing

Do it with zero extra work on your part

That’s where we come in.

•Step one:

•Your Blueprint

Complete marketing assessment

Which elements

Where to start

How to build incrementally

How to do it with zero extra work

Measure results

Just like landscape design or remodel design

Your plan to keep & execute however you wish

Do you want more business and Dominate your niche in your local area?

Optional: Reputation Monitoring and Management Program on Influence Search Engines. Directories, Reviews,

Let’s get started right now