Fruition ConsultingSales and Marketing Plan Research

Background Began in 2005 Marathon Club Marathon Club became NAIC

– renewed contract NAIC referred to RG &

Associates Current Contracts

RG & Associates: Four, 1-2 day conferences a year

NAIC: Two, 3-4 day Conferences

Where we are now…

Diana has been able to handle the workload on her own prior to now

First and only employee Diana has been content

and busy with focusing on just two contracts annually.

Considerations: Growth of Recon Recycling

…Where we are headed Considering

expanding the business, taking on more annual contracts

Ideally would want to take the responsibility of overseeing all projects and employees would act as project managers

The Growth of Fruition Wants to have sales and

marketing plan and ideas ready

Strategies other than mainstream methods

Certifications Methods for lead

generation Considerations: All prior

business from relationships and networking

Small Business Certifications

Event Industry Associations

Social Media

Methods:

Resources and certifications are available through the SBA and MBDA Small Business

Certification Women-Owned Small

Business and Economically Disadvantaged Women-Owned Small Business

HUBZone

Small & Minority Business Certifications

Industry Associations:ASAE: American Society of Association ExecutivesGMIC: Green Meetings Industry CouncilISES: International Special Event SocietyMPI: Meeting Professionals InternationalPCMA: Professional Convention Management AssociationSGMP: Society of Government Meeting Professionals

Benefits:• Networking events on the local, regional, national, and

international levels• Membership directories• Educational events• Industry articles on the latest news, trends, etc.

Industry Associations:

Suggested Associations:GMIC: Green Meetings Industry Council• Valuable credibility in combination Diana’s

experience• Offers three education levels, the top one being an

“expert” in sustainable events

SGMP: Society of Government Meeting Professionals• CGMP – Association exclusive certification• Will tie into small business certifications and biding

on government contracts• Ideal Fruition business, “plug and play” meetings, a

series of conferences etc.

Social Media in Small Business

Goals:1.Build relationships 2.Consolidate

pertinent news and resources from industry associations and agencies

3.Facilitate knowledge sharing.

Social Media for FruitionNot targeted to the average consumerEfficient means of consolidating information

all in one place Online entities, forums, special “hashtags”,

etc.Latest trends, articles, news, and educational

opportunitiesManageable

Twitter Guide for the Hospitality Industry

#CSR – Corporate Social Responsibility#engage365 – community for events professionals interested in social media for events and conferences. #eventprofs – This is the most commonly used hashtag in the events and meetings industry. #greenmeetings – Like GMIC, this is another hashtag used to help others find your green meeting tweets.#hybridevents – #Hybrid, #Hybridevents, and #Virtual are all hashtags used among #eventprofs.

Associations in Social Media

Agencies inSocial Media