13
Helplease marketing t. 01204 416103 w. www.helplease.co.uk e. [email protected] BUILDING AN ACTIONABLE SALES AND MARKETING PLAN

Building an actionable sales and marketing plan

Embed Size (px)

DESCRIPTION

Advice from the experts at Helplease on building a cohesive, simple and actionable sales & marketing plan, using our proven methodology. If you need help developing and executing a buyer-focused plan that delivers results contact Helplease on 01204416103, email [email protected], visit us online at www.helplease.co.uk. You can also find us on Google+, LinkedIn, Facebook and Twitter (@emseetweets)

Citation preview

Page 1: Building an actionable sales and marketing plan

Helpleasemarketing

t. 01204 416103 w. www.helplease.co.uk e. [email protected]

BUILDING AN ACTIONABLE SALES AND MARKETING PLAN

Page 2: Building an actionable sales and marketing plan

Helpleasemarketing

FACTMost businesses build their strategy around their product / service and not their BUYER

Page 3: Building an actionable sales and marketing plan

Helpleasemarketing

FACTA buyer-centric approach to strategy formation is more engaging, more actionable and ultimately more successful

Page 4: Building an actionable sales and marketing plan

Helpleasemarketing

A GREAT PLAN CONSIDERSIndividual Buyer Personas:

- Target Audience Needs - Target Audience “Hang-outs” - Target Audience Behaviours

Page 5: Building an actionable sales and marketing plan

Helpleasemarketing

A GREAT PLAN COMPRISESA needs-based value propositionA strong, engaging messageFully researched, specified sales channelsJourney navigation tactics

Page 6: Building an actionable sales and marketing plan

Helpleasemarketing

MAKE IT EASY FOR THE CUSTOMER TO CHOOSE YOU

Page 7: Building an actionable sales and marketing plan

Helpleasemarketing

THE Helplease CONVERSION JOURNEY

Page 8: Building an actionable sales and marketing plan

Helpleasemarketing

CHOOSE THE RIGHT TACTICSATTRACT

MARKETING

It’s all about GREAT CONTENT:

• Blog regularly and link your WEBSITE• Use your OWN and OTHER influencers (relevant) content

to build your social authority• Choose and use SOCIAL MEDIA• Integrate it with your E & TRADITIONAL MEDIA

Page 9: Building an actionable sales and marketing plan

Helpleasemarketing

CHOOSE THE RIGHT TACTICSDEMAND

GENERATION

It’s all about STRONG CALL TO ACTION:

• Solution-based LANDING PAGES• Relevant VIDEO content• Optimised FORMS• WHITEPAPERS and CASE STUDIES• EMAIL and LEAD SCORING• Introductory PROMOTIONS

Page 10: Building an actionable sales and marketing plan

Helpleasemarketing

CHOOSE THE RIGHT TACTICSCHANNEL

READINESS

It’s all about TOTAL CONSISTENCY:

• Integrate with your CRM• Provide compelling CREDENTIALS collateral• Develop bespoke OFFER/PROPOSAL documentation• Provide SOCIAL PROOF• Develop CLOSED LOOP reporting

Page 11: Building an actionable sales and marketing plan

Helpleasemarketing

CHOOSE THE RIGHT TACTICSAFTERSALE

It’s all about AMAZING SERVICE:

• UPSELL where relevant• Use SOCIAL MEDIA to provide real-time customer service• Keep in touch using relevant EMAIL & MARKETING

AUTOMATION• Create VALUE with FREE INFORMATION & EDUCATION

Page 12: Building an actionable sales and marketing plan

Helpleasemarketing

AND FINALLYMEASURE WHAT ACTUALLY HAPPENED:

• Don’t DO what you can’t measure• Don’t measure what you can’t CHANGE• Measure INPUTS (email, direct mail, invites)• Measure OUTPUTS (wins, losses, recycles)• A/B TEST your content & messages• Continually REFINE

Page 13: Building an actionable sales and marketing plan

Helpleasemarketing

ABOUT HelpleaseFounded in 2012, the Helplease Group’s mission is to “develop helpful, relevant and cost-effective B2B and B2C services and deliver them to our customers better than anybody else in the market”. We do this through our well-developed, unique service offers and our policy of employing only the very best people for the job. Our core value is delivering value.

Helplease Marketing is the founding brand in the group offering a fantastic range of services, including start-up and small business marketing packages. We offer a proven, unique sales & marketing plan development process which turns traditional strategy formulation on it’s head, ensuring a completely buyer-focused approach. And then we help to execute a structured, multi-channel content and communications plan to help customers win more business.

We’re also a proudly traditional “ad agency” offering full service creative, digital, social, content, events, campaigns, communications, brand, demand and sales funnel management services to businesses of all sizes. In addition we offer marketing services on a contract basis which is perfect for our smaller clients, providing them with access to an expert marketing guru without the associated costs of actually recruiting one!

Over the years our people have worked with a wide range of impressive B2B and B2C brands such as HSS Hire, Airtours, CHEP, Tangerine, MyTravel, VetPlus, Crown Paints, Carr & Day & Martin and we look forward to working with you, too.

For more information, or an informal chat with our Helpers please call 01204 416103, email [email protected] or visit us online at www.helplease.co.uk.

For the most up to date marketing insight, content and fun stuff you can also follow us on Google+, Facebook, LinkedIn and Twitter (@emseetweets).