Jet Blue Airways Soft Core Competencies

7/23/2019 Jet Blue Airways Soft Core Competencies

1/47

29111311 Haidir Afesina 29111328 Hendra Winata

29111329 Mita Listyatri 29111338 Andek Prabowo

29111344 Aprian Eka Rahadi 29111384 Chairunnisa Mirhelina

29111387 Franciscus Xaverius Kresna Paska 29111393 Agung Indri Pramantyo

START FROM

THE SCRATCH

SOFT

COMPETENCIES


2/47

Company Profile

David Neeleman

Founder of jetBlue

You need to go

to where people

want to fly

A low cost airline

that delivers customer`s inflight experience

with a new standardized fleet of A320

,

leather seats, directv

by targeng high volume oflong haul routes

JFK as home base Started on February 11th , 2000


3/47

Business Strategy

Arenas

Vehicles

DifferenEator

Staging

conomic

Logic

Low fare commercialUnderserved but over priced US ciEes

Start from the scratch

i.e. purchase his own airline (A320 standardized)

Service and ameniEes compare to other low cost carrier

i.e. leather seats, direct tv

2 planes to 10 every 5 weeks

9 departures 50 per day in 1 year

Cost advantages

e.g. JFK home base, paperless Ecket


4/47

Values

Safety Caring Fun Passion Integrity

Concern

for order

Costumerservice

orientaon

Self ControlAchievementOrientaon

OrganizaonalCommitment

InterpersonalUnderstanding

Teamwork

Spencer & Spencer Competency


5/47

Job Value Distribution

HARD

COMPTNCSOFT

COMPTNCWORKING

CONDITION

DUCATIONXPRINC

CRTIFICATIONCOR VALU

GNRIC VALUCOMFORT LVLACCIDNT RISKNVIRONMTAL

HAZARD

JOB VALU

57 % 42 % 1 %

EXAM

PLE:

PILOT


6/47


DUCATION XPRINC CRTIFICATION

HIGH SCHOOL GRADDIPLOMA

S1S2

FRSHMAN15 YARS610 YARS>10 YARS

LANGUAG SKILLCOMPUTR SKILLJOB SKILL

HARD COMPTNC

36 % 39 % 25 %

EXAM

PLE:

PILOT


7/47


COR VALU GNRIC VALU

IMPA 34%ATA 33%EXPA 33%

SOFT COMPTNC

ACHA 8%CO 16%

IU/INGA 16%CSOA 16%TWA 14%SCT 16%OC 14%

EXAMPLE:

PILOT


8/47

Job Value

Distribution

EXAMPLE:

PILOT

0.57

0.42

0.01

0 0.1 0.2 0.3 0.4 0.5 0.6

HARD COMPTNCIS

SOFT COMPTNCIS

WORKING CONDITION


9/47

Hard Competence

Distribution

EXAM

PLE:

PILOT

0.36

0.39

0.25

0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 0.4 0.45

ducaEon

xperience

CerEficaEon


10/47

Soft Competence

Distribution

EXAM

PLE:

PILOT

0.57

0.43

0 0.1 0.2 0.3 0.4 0.5 0.6

Core Competencies

Generic Competencies


11/47

Working Condition

Distribution

EXAM

PLE:

PILOT

0.2

0.4

0.4

0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 0.4 0.45

Comfort Level

Accident Risk

nvironmental Hazard


12/47

Soft Competence Core Value

Distribution EXAM

PLE:

PILOT

0.08

0.16

0.16

0.16

0.14

0.16

0.14

0 0.02 0.04 0.06 0.08 0.1 0.12 0.14 0.16 0.18

ACHA (Intensity & Fijngs)

CO (Concern for Order)

IU/ING A ( Interpersonal Understanding / Integrity)

CSO A ( Cutomer Service OrientaEon)

TW A (Team Work)

SCT (Self Control)

OC (OrganizaEonal Commitment)


13/47


0%

10%

20%

30%

40%

50%

60%

HARD COMPTNCIS

SOFT COMPTNCIS

WORKING CONDITION

57%

42%

1%


14/47


15/47

Hard Competencies

EXAMPL

E:

PILOT


16/47

Working Condition

EXAMPL

E:

PILOT


17/47

Soft Competencies

0%

10%

20%

30%

40%

50%

60%

Core Competencies

Generic Competencies

57%

43%


18/47

Soft Competencies Core (1)

EXAMPL

E:

PILOT


19/47

Soft Competencies Generic (1)

EXAMPL

E:

PILOT

REASON


20/47

REASON

EXAMPL

E:

PILOT

REASON


21/47

REASON

EXAMPL

E:

PILOT


22/47

Summary Compensation

Source by: 09/07/2012 hp://www.glassdoor.com/Salary/JetBlueSalaries11385.htm

No

Posion Job Family ScoreGradeName

GradeLevel

MedianMarket

Salary

Salary perPoint

Rao Base

Median

Salary

Average

Salary perPoint Rao

Base

Compev

eness

(Harga job

value)

Recomen

ded base

salary

Calculated base

salary

1 Chief of xecuEveOfficer

LeadershipTeam 951.835

Board ofDirector 1 26.215 0,028 0,028 0,038 26.215 35.764

2 Ground OperaEonSr.Manager

OperaEon794.730

SeniorManager 2 17.000 0,021 0,021 0,022 17.000 17.484

3 Pilot OperaEon694.132

Manager3 13.833 0,020 0,020 0,022 13.833 15.319

4 Senior Flight

Aendant

OperaEon

672.961

Officer

4 4.714 0,007 0,007 0,008 4.714 5.5105 Aircra Maintenance

OfficerOperaEon

585.675Junior

Officer 5 5.281 0,009 0,009 0,015 5.281 8.583

6 TickeEng Staff OperaEon321.688

Staff6 1.954 0,006 0,006 0,006 1.954 2.059


23/47

Supporting Data

Compensation Cont.

hp://www.glassdoor.com/Salary/SouthwestAirlinesSalaries611.htm

CO Sr. Mgr Ground Handling Pilot Sr. Flight A Aircra

Maintenance

Officer

TickeEng Staff

Monthly Salary Jet Blue $ 16.666,667 $ 14.000,000 $ 12.347,000 $ 3.918,400 $ 1.979,200 $ 1.848,000

Annual Salary Jet Blue $ 200.000,000 $ 172.000,000 $ 148,167 $ 47.020,800 $ 23.750,400 $ 22.176,000

Job Value Jet Blue $ 0,018 $ 0,018 $ 0,018 $ 0,006 $ 0,003 $ 0,006

Monthly Salary South West $ 35.763,917 $ 20.000,917 $ 15.319,000 $ 5.510,400 $ 8.583,333 $ 2.059,200

Annual Salary South West $ 429.167,000 $ 229.167,000 $ 183,831 $ 66.124,800 $ 103,000 $ 24.710,400

Job Value South West $ 0,038 $ 0,025 $ 0,022 $ 0,008 $ 0,015 $ 0,006

Avg Job Value $ 0,028 $ 0,021 $ 0,020 $ 0,007 $ 0,009 $ 0,006


24/47

APPENDIX


25/47

Structure Organization


26/47

Structure Organization A


27/47

Structure Organization B


28/47

Structure Organization C


29/47

JOB SUMMARYProvide leadership to posiEon the company at the forefront

of the industry. Develop a strategic plan to advance the

company's mission and obecEves and to promote revenue,

profitability and growth as an organizaEon. Overseecompany operaEons to insure producEon efficiency,

quality, service, and costeffecEve management of

resources.

TASK & RESPONSIBILITIES

Task & Responsibilities Performance Indicator

Evaluate performance of executives

for compliance with established

policies and objectives of the

company and contribution in attaining

objectives

90% accurate evaluation data

Present company report at Annual

Stockholder and Boar of Directormeetings

Annual report delivered and

understood by stockholder and boardof director

Develop a strategic plan to advance

the companys mission and objectives

and to promote revenue, profitability,

and growth as an organization

20% growth of revenue annually

Overseas company operations to

insure production efficiency, quality,

service, and cost-effectivemanagement of resources

90% Compatibility between planning

and implementation

CEO responsibility to facilitate

business and should also have a

strategic vision to align the company,

both internally and externally

90% Company vision and mission

accomplished

Review activity reports and financial

statements to determine progress and

status in attaining objective and plans

in accordance with current condition

90% Compatibility between planning

and implementation

CHIEF EXECUTIVE OFFICER


30/47


CompetenciesMax

ScoreWeight

CompetenceRank

DescriponMax

LevelLevel Calculated

Score

HARD COMPTNCIS 420.000 33% ducaEon 1=High School, 2=Diploma, 3=S1, 4=S2 4 4 138.600

0,42

41% experience 1=0, 2=15, 3=610, 4 >10 4 4 172.200

26% CerEficaEon 1=Language Skill, 2=Computer Skill ,3=Job Skill 3 3 109.200

Core Competencies 324.900 16% Priority 1 Achievement orientaEon Intensitas & Kelengkapan 8 7 45.486

0,57 7% Priority 2 CO (Concern for Order) 7 7 22.743

15% Priority 3 IU/ING A ( Interpersonal Understanding / Integrity) 5 5 48.735

15% Priority 4 CSO A ( Cutomer Service OrientaEon) 9 8 43.320

15% Priority 5 TW A (Team Work) 7 5 34.811

16% Priority 6 SCT (Self Control) 6 5 43.320

16% Priority 7 OC (OrganizaEonal Commitment) 6 5 43.320

Generic Competencies 245.100 28% Competency 1 Dev A (Developing Others) 9 9 68.628

36% Competency 2 Dir A ( DirecEveness and Use of PotsiEve Power) 9 9 88.236

36% Competency 3 TL A (Team Leadership) 7 7 88.236

Working CondiEon 10.000 45% WCA comfort level 2 1 2.250

0,01 33% WCB accident risk 2 1 1.650

22% WCC environmental hazard 2 1 1.100

JOB SCOR 951.835



31/47

Job Value

951.835

Average Market

Salary

$ 26.215Calculate Base

Salary

$ 35.764



32/47

JOB SUMMARY Manage the daily operations of Ground operation Ensuring and Assure system of loads baggage, stocks provisions, safe

guidance of aircraft movement on arrival and departure running based on

procedure.

Help maintain staff performance, morale, productivity, value safety for all,have positive attitudes and are happy to serve our customers by ensuring

that systems are in place and functioning well.

Responsible to coordinate the ground operation report for managementand other user.

Ensuring Safety awareness of Manager & staff. Encourage Manager & staff to focus customer serving. Evaluate and improvement operation system of Ground operation division


Task & Responsibilities Key Performance Indicator

Manage loading and unload ing Customers luggage No customers luggage lost

Ensure & Assure System of operating ground serviceequipment

Ground service equipment working properly

Ensuring safety awareness of manager and staffground operation

Aircraft cabin ready to use and clean for departure

GROUND OPERATION Sr. MANAGER


33/47

CompetenciesMax

ScoreWeight

CompetenceRank

DescriponMax

LevelLevel

CalculatedScore


0,57

36% xperience 1=0, 2=15, 3=610, 4>10 4 4 205.200









Generic Competencies 133.300 30% Competency 1 OrganizaEonal awareness 6 5 33.325

40% Competency 2 INT A ( IniEaEf / ProakEf) 9 6 35.547

30% Competency 3 AT A (AnalyEcal Thinking) 6 4 26.660




JOB SCOR 794.730

GROUND OPERATION Sr. MANAGER


34/47

Job Value

794.730

Average Market

Salary


Salary

$ 17.484


35/47

JOB SUMMARYnsures that trip of assigned flight (aircra larger than

12,500 pounds at takeoff) is conducted in the safest

manner possible. Determines flight routes, speed, and take

off and landing Emes to fulfill scheduling requirements.

Must stay current with federal and local flight regulaEons.Possesses current airline transport cerEficate with

necessary type raEngs. Requires a minimum of 5,000 hours

of flight experience



Prepare flight plans andcoordination with contact

control towersZero accident during flight

Provide clear instructionsNumber of check are done in flights

safety procedures

Running procedure from theflight inspection aircraft

before take off to landing

Checking are done in flightsoperating procedures

a leader of the flightAirplane successfully and

landing on schedule

PILOT


36/47

CompetenciesMax

ScoreWeight

CompetenceRank

DescriponMax


Score


0,57

39% xperience 1=0, 2=15, 3=610, 4>10 4 2 111.150









Generic Competencies 133.300 34% Competency 1 IMP A ( Impact and influence ) 8 6 33.992


33% Competency 3 xp A (xperEse) 8 7 38.490




JOB SCOR 694.132

PILOT


37/47

Job Value

694.132

Average Market

Salary


Salary

$ 15.319


38/47



Provides high quality servicein diverse operating

situationsNumber of complaint

Ensure the safety, securityand comfort passengers in

flightNo accident and incident in flight

Direct and assist passengers inemergency procedures

Number of check are done in flightsoperating procedures

Consistently providesoutstanding customer

service

Implementing customer service

procedure are done

JOB SUMMARYOversees and ensures the highest VIP standards in

food service for all flight demonstraEons,

accommodaEons and corporate transportaEon

flights. Perform a variety of services to ensure the

comfort and safety of passengers.

SENIOR FLIGHT ATTENDANT


39/47

CompetenciesMax

ScoreWeight

CompetenceRank

DescriponMax


Score

HARD COMPTNCIS 330.000 37% ducaEon 1=SMA, 2=Diploma, 3=S1, 4=S2 4 2 61.050

0,33

38% xperience 1=0, 2=15, 3=610, 4= >10 4 2 62.700









Generic Competencies 283.800 34% Competency 1 RB A (RelaEonship Building) 8 5 60.308

33% Competency 2 IniEaEve Self MoEvaEon 6 4 62.436

33% Competency 3 SCF A (Self Confidence) 6 6 93.654

Working CondiEon 10.000 12% WCA comfort level 2 1 600



JOB SCOR 672.961

SENIOR FLIGHT ATTENDANT


40/47

Job Value

672.961

Average Market

Salary


Salary

$ 5.510


41/47



Do Inspecon acvity refers to regulaons Following Procedures and regulaon

Complete prevenve maintenance on mechanical part,engines, control system, eleectrical equipment and supporng

systemFollowing manufacturing standard and high standard reiliability

Finding , Analyzing and Fixing the problem No failure

Keep records and write reports on all their maintenance job Traceable receording and standard reporng

JOB SUMMARYJob descripEon of Technician is keep and maintenance aircra of

various sizes and types in excellent working order. According to

Federal AviaEon AdministraEon (FAA), OSHA, PA regulaEons.

They do inspecEon, prevenEve maintenance and repairs. They

inspect the various equipment and devices on aircras, includingengines, landing gear, flight instruments, pressurized components,

brakes, valves, pumps, and any other part of the plane thatrequires regular maintenance

Aircraft Maintenance Officer


42/47

CompetenciesMax

ScoreWeight Competence Rank Descripon

MaxLevel

LevelCalculated

Score

HARD COMPTNCIS 660.000 37% ducaEon 1=SMA, 2=Diploma, 3=S1, 4=S2 4 2 122.100

0,66

38% xperience 1=0, 2=15, 3=610, 4= >10 4 2 125.400









Generic Competencies 141.900 28% Competency 1 INFO ( InformaEon seeking) 7 2 11.352


36% Competency 3 xp A (xperEse) 8 4 25.542

Working CondiEon 10.000 12% WCA comfort level 2 1 600



JOB SCOR 585.675

Aircraft Maintenance Officer


43/47

Job Value

585.675

Average Market

Salary


Salary

$ 8.583


44/47

JOB SUMMARYA customer service representave working in

the airport might be staoned at the cket

counter, a baggage claim counter or at aterminal gate counter. She is responsible for

checking passengers' idenficaon, accepngand tagging baggage, and prinng boarding

passes for passengers as they check in. He

might also answer quesons and rebook

passengers due to canceled or delayed flights.



Takes phone calls from customerslooking to book a flight for a

particular airline. They also helpwith giving information about

layovers, availability dates andcost.

Number of followed up mssagesand phones

Help check customers and theirluggage in for their flight and direct

them to the correct gate

Customer satisfaction

Works with passengers needingspecial attention or those waiting

for standby tickets or upgrades

No complaint

TICKETING STAFF


45/47

CompetenciesMax

ScoreWeight

CompetenceRank

DescriponMax

LevelLevel

CalculatedScore

HARD COMPTNCIS 400.000 43% ducaEon 1=Senior High School, 2=Diploma, 3=S1, 4=S2 4 1 43.000

0,4

36% xperience 1=0, 2=15, 3=610, 4= >10 4 1 36.000









Generic Competencies 253.700 20% Competency 1 INT A ( IniEaEf / ProakEf) 9 1 5.638

40% Competency 2 RB A (RelaEonship Building) 8 2 25.370

40% Competency 3 SCF A (Self Confidence) 6 1 16.913




JOB SCOR 321.688

TICKETING STAFF


46/47

Job Value

321.688

Average MarketSalary


Salary

$ 2.059


47/47

End of Presentation Thank you for your attention

Documents

Jet Blue Airways Soft Core Competencies