The tase of india

AMUL(ANAND MILK UNION LIMITED)

Type: cooperativeIndustry:DairyFounded:1946Headquaters:Anand,GujaratManaged by:GCMMFFounder –chairman:Dr.Varghese

kurien CEO :R.S.Sodhi

Amul dairy factory has setup an any time milk vending machine in anand ,Gujarat.

Market share Amul owns 85%share in butter market &

75%in cheese share market

Achievements Amul win best marketing campaign award at

world dairy innovation award 2014 Best of all Raji Gandhi National Quality Award

1999 Qimpro gold standard award 2003 Ramakrishna bajaj national quality award

2003

VISIONThe test of india is to be a part of everyone’s life.

MISSIONThe expansion of distribution network,creative marketing ,consumer education and product innovation

Medias of Advertisement Tv, internet, hoardings, Magazines , news paper

Competitors :Cadbury,Nestle,

Amul’s marketing strategy has always been consumer centric .thus it is kept in mind that packaging of all amul products appeal to the emotional side of consumers

PRODUCTS

Milk powders Butter Ghee Cheese Ice cream Masti dahi Buttermilk Chocolate Paneer etc

Cheese

The joy of flying

• Indian airline

• Main hub:Mumbai

• Founded :1 april 1992

• Commenced operation :5 may 1993

• Founder&chairman: Naresh Goyal

• CEO:Cramer Ball

• Headquarters:Mumbai

• Share value:252

• Competitors:King fisher,indian airlines,GoAir,Indigo etc

*Destinations: 69

*Parent company :tailwinds limited

• Subsidiaries: * jet lite(established as ‘sahara airlines -1991&operations on 1993)

rebanded as air sahara -2000

took over-12 april 2007

renamed as jet lite -16 april2007

* jet konnect(low cost brand,8may2009)

MISSION:

*To achieve pre-eminent position by offering a high quality of service and reliable ,comfortable.

*To upgrade the concept of domestic airline travel- be a world class domestic airline

MEDIAS OF ADVERTISEMENT:

Magazines(Jetwings) , posters ,internet

On ground services

*Coach services

*Bus services

*Fast track immigration

*Secure flight passenger data

Special assistance

*Infant &child care

*Medical case

*Extra seat

*Travelling with pets

In flight experience

*Skycafe

* stylish crockery

*Cuisines

*Class of service

*Magazines

*Convenience &safety

Make a difference

Type:Public companyIndustry:Consumer goods(health

&beauty)Founded :1987(marico foods ltd)Headquarters:Banrda,MumbaiChairman:Harsh C.MariwalaMD:Saugata GuptaCompetitors:HUL,Dabour india,Godrej own manufacturing facilities located

at Goa,kanjikode,jalgaon,baddi,pondicherry& Daman

1989:changed to marico industries Ltd

2001:launched Revive Anti-Bacteria starch

2005:changed name to marico Ltd

2008: Marico jalgon was awarded CII national water mgt award

2009: Greentech environment excellence award 2009 in silver category on FMC

Company Vision:“To be the market leader”Mission:Market expansion and widening

of retail reachGrowth across all it’s brands &

territories driven by continuously improving value propositions to consumers

Medias of advertisement : Tv, Radio,News paper,Campaigns

Packing & Labelling

PRODUCTS BRANDS

Coconut oils

edible oils

hair oils

Hair care products

Soaps

Healthy foods

Health care products

Parachute cocunt oil

Parachute body lotion

SaffolaHair&careLivonNihar uttamNihar NaturalsSet wetMedikerReviveCamelia soap