Final Jet Airways

8/2/2019 Final Jet Airways

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HR problem at jet airways


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JET AIRWAYS

About Jet Airways :

Jet Airways (India) Private Limited is India's leadingprivate airline.

Jet Airways started operations on 5th May, 1993

Its main hub is in Mumbai with secondary hubs atDelhi, Chennai, Bangalore, Pune and Kolkata.

It has an international hub at Brussels airport,Belgium

It carries about seven million passengers a year.

Its reputation for punctuality and outstandingservice attracts a large.


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MANAGEMENT

The board of Directors Mr. Naresh Goyal,

Chairman

Mr. Ali Ghandour, Director Mr. Victoriano P. Dungca,

Director

Mr. Javed Akhtar, Director

Mr. Iftiakar M. Kadri,Director

Mr. Saroj K.

Datta,Executive Director

The senior management Mr. Nikos Kardassis, Chief

Executive Officer

Mr. Saroj K. Datta,Executive Director

Mr. AbdulrahmanAlbusaidy, Group Executive

Officer Mr. Sudheer Raghavan,

Chief Commercial Officer

Mrs. Anita Goyal, Executive Vice resident


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HISTORY


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In early years 1992- Incorporated as an air

taxi operator

1993- Started commercial operations

1994- Applied for scheduled airlinestatus


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2004- International operations

The company was listed on the BombayStock Exchange.

2007- It has 10,017 employees


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Present

2008- Laid off 1,900 of its employees.

Jet Airways and rival KingfisherAirlines announced an alliance , anagreement on code-sharing

2009- Launched its low-cost brand, JetKonnect


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2010- According to a PTI report,

Jet Airways (Jet + JetLite) had amarket share of 26.9%


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Fleets Of Aircrafts

98 Airplanes in total

Airbus330--200--(12)ATR72 --500--(14)

Boeing737--700--(11)

Boeing737--800--(42) Boeing737--900--(2)

Boeing777300ER*--(11)

*Includes aircraft that have been leased to other airlines


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NETWORK OF JET AIRWAYS 76 Destinations- Each connected every 5

minutes.

Provides services in:

52 domestic destinations in India

24 international destinations across Asia,Europe & North America.International destinations includeColombo, New York, Toronto, Singapore

etc.


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Competitor AnalysisDomestic Market International Market


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Market Share


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SERVICES

Market Segmentation: Economic Class

Business Class

Premium class

Target customers Business Class

Economic class (Jet lite)


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In-Flight Experiences


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ACHIEVEMENTS


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2010

"Airline with Best Business ClassService in the World Awards,

"Global Travellers 7th AnnualReadership Survey Award",

"Best Long Haul Airline Ex Brussels-TMTravel Awards,


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7th 'Friends of Thailand Awards

Best Full Service Airline International(Indian)' and 'Best Full Service Airline

Domestic' Awards by the Air PassengerAssociation Of India (APAI)


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2011

"Best On Time Performer AmongstScheduled Domestic Airline",

"Air Cargo Award of Excellence ,

"Customer and Brand Loyalty Award",

"Hall Of Fame Award,


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SWOT

ANALYSIS


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STRENGTHS Market Driver.

Experience Exceeding 16 years.

Largest fleet size.


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WEAKNESSES

Loosing domestic share.

Weak brand promotion.

Strikes.


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OPPORTUNITIES Untapped air cargo market.

Scope in International market.

Service and tourism.


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THREATS Strong competitors.

Fuel price hike.

Overseas market competition


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Problems faced by JET

AIRWAYS in 2008-2009Being service based industry Jet gave

importance to high quality professional service

to its customers.

Due to intense competition in the airline

industry, company faced high level of attrition

of employees in 2004.

The attrition rate of employees in march 2004-

14.1% and in Sept 2004- 5.5% .


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In Oct'08 ,1900 employees were laid off and itwas the largest lay off in the history of aviation.

Later on all the employees were reinstated .

Jet Airways had 1000 pilots on its rolls.24th July'09 NAG , an union , was formed by Jet

airways Pilots and was formally registered with

Regional Labour Commissioner, Mumbai. 31stJul'09 ,Jet airways sacked two senior most

pilots Mr. Sam Thomas & Mr. D.Balaraman

for forming a trade union


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5th Aug'09-Two terminated pilots appeal to the

Airline for reinstateOn August 22,2009, the management received a

strike notice from the union,NAG(National Aviators

Guild).The labor commissioner who received the strike

notice, called both the parties for a conciliation

meeting on 31st

Aug09. The labor Commissioner asked the management to

come with a satisfactory reply for terminating the

services of the pilots by Sept 7, 2009.


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Jet sacks two more pilots 8th Sept'09- 450 members of NAG went on

stimulated strike by way of mass sick leave.

On Sept 9, 2009, 9 central trade unions extendedtheir support to the striking Jet Airways pilots.

On Sept 12,2009, the management agreed to take

back the dismissed pilots on board a consultativegroup was formed to resolve the issue


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Strike: A Huge LossFrom 8 to 13 September:

Strike left the ailing airline with more

damages. Jet-Airways

Date

(Year 2009)

No. of Flights

Cancelled

Sept.8 186

Sept.9 170

Sept.10 198

Sept.11 150

Sept.12 180


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Strike: A Huge Loss

Reduction in daily revenue.

Lost 200 crores in just five days.

Average passenger per day dropped from 23000/day to7500/day.

Jet has to accommodate 80% of the passenger on the

other carriers. For the rest entire fare has been refunded.

Loss of goodwill is not measurable.


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Can Pilots Form A union?

It is written in our Constitution that it is a fundamentalright of every citizen to form groups or union.

Under IDA pilots are classified as workmen.

Under WCA members of any company, organization orIndustry can form a trade union if they are more then100 people.


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IS IT STRIKE?


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IS PILOTS

ARE ON SICKLEAVE?


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OR IS IT

SOMETHINGELSE?


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Actually it is a

strike.


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Illegal Strike

According to INDUSTRIAL DISPUTE ACT:

Any strike without giving notice duringconclusion processing is prohibited.

Even if they have given a notice then also theyhave to wait for 14 days. Then only they can go

on strike.After the conclusion on consolation proceeding

they have to wait for 7 days before they can go

on strike.


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Advantage of jet airways crisis for other

airlinesTransferred as many as 60 percent of the

passengers booked on its flights to Air India, the

national carrier, and other airlines during thestrike.

Rival carriers began to charge high fares.

A big competitor was out, therefore it was a bigadvantage to other airlines.


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RECOMMENDATION OF

OUR RESEARCH Offering Free Tickets

Concessional Fares for Students

Corporate Deal Offers

Customer Relationship Management Activities


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THANK YOU

Documents

Final Jet Airways