Dominique Rouzis, Ph.D., EDF Chair Professor,Academic Director

Anne-Sophie Bayle-Tourtoulou, Ph.D., Associate Professor, Academic Director

foreword

Today, successful firms are establishing growth through all forms of marketing (traditional, social, mobile and viral) in order to deliver exceptional value to empowered customers. New challenges make this one of the most exciting periods in the history of the discipline. More than ever, marketing is essential to the success of companies, and the role of marketing professionals will continue to evolve with new tools and new responsibilities. This is why earning an MS/MSc Marketing degree at HEC Paris is an important step toward a successful career.

The faculty of MS/MSc Marketing at HEC Paris will provide you with a comprehensive curriculum based on both marketing fundamentals and advanced knowledge, with the most up-to-date field developments. Our aim is to enhance your analytic and strategic skills, so that you will learn how to adapt with a constantly changing environment that integrates tradition and novelty, be it in terms of media, channels or market studies. You will be equipped with a strong theoretical foundation thanks to courses taught by world-class researchers, working alongside experienced professionals and consultants to ensure that you will have real hands on experience. The combination of theory and practice will allow you to be successful both upon entry into the job market, and throughout your entire career.

Marketing has always been an essential teaching and research field at HEC Paris. We are proud of our 130 year history of working in close partnerships with companies that are recognized worldwide for their excellence in marketing such as LOral, Procter & Gamble, Pernod Ricard, Publicis, Danone, LVMH, Carrefour, Google, among many others. Our marketing graduates receive multiple job offers and have a near 100% employment rate even before their graduation. Our MS/MSc Marketing will also provide you with the pathway to a successful career in international firms beyond the boundaries of marketing such as consulting firms, pharmaceutical, regional and national agencies, and NGOs.

Finally, the incredible strength of our alumni network, which represents a key asset of HEC Paris will help you gain privileged access into firms and industries throughout your professional career.

We look forward to welcoming you next year!

The campus is 20 km from La Dfense, the largest European business district housing the headquarters of many multinational companies. These companies interact with HEC Paris both as partners and as potential recruiters.

4 Marketing Marketing 5

Join a leading business school in europe

HEC Paris Program Portfolio: Grande cole Masters Programs:

Master in Management (MiM), Master in Management & Public Affairs (MPA), Master in Management & Business Law (MBL)

One year Specialized Masters / MSc Programs

MBA Program (including a MIF-MBA dual Degree)

PhD Program Executive Education Programs:

TRIUM Global Executive MBA, Executive MBA, Executive Masters Programs, Open-Enrollment Programs, Custom Programs and Coaching.

HEC Paris is a leading business school in Europe, world renowned for the quality of its degrees, faculty and research. HEC Paris consistently achieves leading positions in numerous rankings and has been ranked #1 business school in Europe by the Financial Times 7 times over the last 8 years. In France, the school tops all rankings established by French magazines and newspapers.

COMMIT TO ExCELLENCEJoin an institution dedicated to selecting the highest potentials and guiding them all the way to professional success and personal thriving, thanks to a unique academic approach and an effective career roadmap.

BECOME A LEADERExpand your leadership skills by interacting with the brightest students from all around the world, and learn how to grow your impact from both world class faculty and successful professionals.

ExPERIENCE DIVERSITY EVERY DAYInteract with the 95 nationalities that live on campus and build your personal network on a global scale. Living on the HEC campus is a unique opportunity to create lifelong connections with the future global leaders of tomorrow.

MAkE IT TO THE TOPOur career department is here to help you define and achieve your professional goals, by providing you with the right tools, the right advice, and connecting you with recruiters throughout the year.

BE PART OF A GLOBAL COMMUNITYFounded in 1883, the HEC Alumni Association provides an efficient and international platform to share experiences, ideas and information, and facilitate entry into the professional world or career advancement. HEC Alumni is organized around professional groups and 78 international chapters.

ENJOY THE POWER OF THE HEC FOUNDATIONThanks to their 7,500 individual donors, their 46 partnerships with leading companies and their 19 professional chairs and centers, the HEC Foundation, a non-profit organization, contributes to the development policy of HEC Paris in the fields of research, financial assistance to students, and the development of innovative teaching material and technology.

4,000 studEnts EnrollEd

in dEgrEE Programs

50,000 alumni of

107 nationalitiEs

7,500 donors

#1businEss sCHool in EuroPE(2013 Financial Times general ranking of European Business schools)

#5 businEss sCHool worldwidE(2013 Times Higher Education - Alma Mater index of Fortune 500 CEOs)

Our ambition is to train our students so that they can readily adapt to new situations. This is why our MS/MSc Marketing aims at enhancing their analytic and strategic skills and providing them with both traditional and up-to-date knowledge regarding marketing issues.

HEC Paris historic expertise in marketingAs France has long been recognized for fashion, luxury and a large number of premium brands (LOral Paris, Pernod Ricard, etc.), it comes as no surprise that one key asset of HEC Paris has always been its expertise in the field of marketing. In fact, as the leading Business School in France, HEC Paris has constantly fueled with talents and innovative ideas leading global companies in French areas of excellence, such as Luxury (cf. chair with kering, focused on Luxury strategies), Cosmetics and fashion at large (cf. Leadership Center with LOral Paris), Premium brand management (cf. chair with Pernod Ricard), Aerospace (cf. chair with Safran) Today, HEC Paris expertise in marketing benefits to all sectors, both in France and on a global scale, from the most traditional one to the most modern one, including for instance the digital and entrepreneurship area (cf. the Google chair and the Digital Innovation for Business chair).

a balanced combination of theory and applicationsThe objective of the program is to equip students with the necessary knowledge and techniques that will enable them to successfully solve a broad set of marketing problems. With that objective in mind, the Marketing faculty is composed both of academics who publish top notch research and of recognized professionals who bring with them a wealth of real-world cases.

strong connections with the business and marketing communityParticipants will be given frequent opportunities to interact with key players from the business world through conferences, workshops, projects, internships and career fairs organized on campus. They will also be given the chance to put their newly acquired knowledge into practice through business cases with well-known companies, offering them an invaluable opportunity to enrich their skills.

general overview and prograM structure

8-10 montHs

100% in EnglisH

6 Marketing

TWO TRACkS WITH EqUAL CAREER OPPORTUNITIES BUT DIFFERENT BACkGROUNDS The business track is aimed at recent graduates with a degree

from a top institution in domains related to business administration, management, applied economics, or equivalent. They should have taken at least introductory level courses in Marketing.

The accelerated track is designed for students with no business related academic background who have received first class education in other fields such as engineering, law, life science, medical studies (etc.)

students from both tracks are offered equal career opportunities at the end of the program.

PROGRAM STRUCTURE MS/MSc Marketing courses take place from September to April. Students already holding a Masters degree can stop in April to finish

their professional thesis and fulfill a professional experience. Other students continue courses until June within one of the HEC certificates (cf. p 13 and 14).

Between September and April, the curriculum of the program is made up of a set of compulsory core courses that will provide our students with all the necessary tools and knowledge required to successfully address todays main marketing challenges. As these core courses are the foundations our students need to develop their expertise in marketing, they are mainly offered during the first quarter.

The second and third quarters aim to provide our students with a strong added value in the areas of their choice thanks to electives: on specific sectors such as luxury, health care or consultancy on specific topics for which they may wish to have a deeper insight.

Finally, all students must write a master thesis and fulfill a 4 month professional experience requirement in order to graduate.

MANAGEMENT FOUNDATION COURSESFor students in Accelerated Track only.

These courses cover the core disciplines in management sciences.

JOB MARkET WORkSHOPSJob market workshops aim to better prepare students for their job search and cover topics like CV presentation, assessment centers and handling interviews.

HANDS-ON SEMINARSDuring an entire week, students will dedicate themselves to these group-based studies. They will be asked to defend their analysis of a concrete, current issue raised by a company. The group recommendations will be presented in front of company managers and faculty members.Examples include DigiAd Seminar, Business Model Reinvention Seminar, Capturing New Frontiers Seminar in close partnership with LOral, EDF, Procter & Gamble, DDB, Axa Global Insurance, Capgemini Consulting

CORE COURSES1 Advanced Consumer Behavior Brand Management Corporate Social Responsibility

and Marketing CRM/Big Data Cultural Awareness Developing Communication

Skills Digital Marketing Driving Growth Through

Traditional, Social and Mobile Marketing

Integrated Communication key Account Management Managing Innovation for Growth Managing Interfaces Marketing Business Plan Marketing Research New Product Introduction

Simulation Pricing Strategy Retail Management Social Media and Communication Strategic Marketing Simulation.

ELECTIVE COURSES1

Advanced Customer Relationship Management

Creativity Datamining Discovering Consulting in

Marketing Entrepreneurship Gestion de crise Health Management La pub est morte. Vive la pub ! Luxury Strategy/Fashion ...

CERTIFICATES2

Sponsored by a company, Certificates are a set of interdisciplinary courses corresponding to approximately 100 contact hours as well as business projects and other types of field work related to a given sector. Each student selected3 for a certificate will be awarded an additional HEC certificate if he/she validates all the requirements of the course. HEC Certificates are optional for students already holding a Masters degree. Digital Innovation for Business

chaired by Free, Price Minister and Vente-privee.com

Digital Transformation chaired by Axa

Luxury chaired by kering (Gucci, Saint Laurent, Alexander Mcqueen, Balenciaga, Stella McCartney, Sergio Rossi, Boucheron...)

Social Business chaired by Danone, Schneider Electric and Renault

Innovation Management in Aviation & Aerospace chaired by Safran

Leadership chaired by Pernod Ricard

Energy & Finance chaired by Deloitte and Socit Gnrale

Mergers & Acquisitions Advanced Management.

LIVE CASES-STUDIESStudents will have many opportunities to work with companies on live cases for instance with LOral Paris, Procter & Gamble, EDF...

PREPARATORY INTENSIVE FRENCH COURSESStudents do not need to speak French to enroll in the program as all core courses and most electives are offered in English. However, some knowledge of French can be useful to enjoy the full HEC experience, become professionally bicultural and optimize networking with French students and alumni. This is why HEC Paris offers French language classes free of charge to its international students. Students may also register for a two week French language course (TEF certificate all levels) in August. This is an exceptional opportunity to learn French before joining the Campus.

MASTER THESIS Students must write a master thesis to graduate from this program. It represents an important component of the MSc learning experience. The objective of the thesis is to explore cutting-edge research implementation in daily practice within a highly competitive marketing environment.

PROFESSIONAL ExPERIENCE The professional experience requirement is satisfied when the student completes a professional experience of at least 4 months in related fields subsequent to coursework at HEC Paris. It is, however, important to stress that this professional experience may not be an internship per se. Our policy at HEC Paris is that the best type of internship is a full-time job! We strongly encourage our students to look for permanent hiring starting as soon as the coursework period is over.

MS vs. MSc MS (Mastre Spcialis) and MSc are two degrees accredited by the French Confrence des Grandes Ecoles. They differ in two main aspects: eligibility requirements and length of study. An MS is a postgraduate degree

which requires having obtained a Masters degree prior to joining HEC. It corresponds to 75 ECTS credits.

An MSc is a graduate degree open to students having obtained a Bachelor degree outside France or having obtained an M1 degree in France. It corresponds to 90 ECTS credits.

The main implication for the program is that students pursuing an MS degree do not need to take courses from a HEC certificate to graduate. They are thus available to start a full-time job as early as mid-April.

8 Marketing Marketing 9

April. 2016

LIVE CASE-STUDIES, SIMULATION GAMES, CONFERENCES, MEETINGS WITH ALUMNI, NETWORkING EVENTS, CAREER FAIRS...

CORE COURSESDeliver Value to Empowered Customers Develop Lasting Relationships Capture Value, Measure Performance

Sept. 2015

BUSINESS TRACk

ACCELERATED TRACkManagement Foundation Courses

ELECTIVE COURSESIndustry Specific Topic Specific

INTRODUCTORY COURSESDevelop Communication Skills Cultural Awareness Managing Interfaces

HANDS-ON SEMINARS DigiAd Seminar Business Model Reinvention Seminar Capturing New Frontiers Seminar

MASTER THESIS

(1) This program may be subject to modifications.

All core courses and most electives are taught in English. A few electives are offered in French.

(2) Certificates are optional for students holding a Masters degree.

(3) Selection in the first semester.

PROFESSIONAL ExPERIENCE CERTIFICATES

2

Marketing 11 Marketing 11

DIGITAL INNOVATION FOR BUSINESSChaired by free, Priceminister and Vente-privee.comThe Certificate provides HEC students with the opportunity to embrace e-business through an entrepreneurial approach. They will explore the various ways digital technologies enhance innovation through new business models, e-commerce, digital communication, collaborative marketing, funding of new ventures, etc.

DIGITAL TRANSFORMATION Chaired by axaAll large organizations deal with a major strategic issue: adapting and embracing the digital economy. The digital Transformation certificate aims at giving HEC students the tools to take advantage of this huge career opportunity, training them to become tomorrows consultants and managers of the Digital Economy. This certificate will immerse students in the various aspects of digital transformation through lectures, testimonials from top managers from diverse companies, and several projects developed thanks to a close relationship with large leading companies, as well as the collaboration of key consulting companies.

LUxURY Chaired by Kering (gucci, Yves saint laurent, alexander mcQueen, balenciaga, stella mcCartney, sergio rossi, boucheron...)The Luxury Certificate is a business oriented program, seeking to provide future managers with an in-depth understanding of the unique rules for the effective management of luxury brands and companies. In the context of modern conceptual and managerial confusion regarding the luxury market, participants will revisit the essence of luxury, and, through rigorous analysis, will assess its managerial challenges. The Luxury certificate will challenge the participants marketing knowledge by setting out the often paradoxical rules for success, such as break the rules of marketing to build luxury brands (kapferer and Bastien 2009).

LEADERSHIPChaired by Pernod ricardThe objectives of the Leadership Certificate is to help students find their leadership identity and test their skills across cultures under the savoir-relier protocol. Students will challenge and experience strategic leadership from a Personal, Interpersonal, Organizational and Social perspective.

SOCIAL BUSINESS Chaired by danone, schneider Electric and renaultThe aim of the Social Business Certificate is to train students in the innovative business approaches that reduce poverty by offering new economic models for both developed and developing countries, and investigating new methods of co-creation and distribution of wealth.

MERGERS & ACqUISITIONSPositions in Mergers and Acquisitions are among the leading job opportunities for HEC graduates. The M&A certificate will bring students a multidisciplinary understanding of the sector (finance, strategy, legal, tax, HR), which will help them make a difference in their career, as they will have both a clearer view of the global picture behind financial operations and a deeper understanding of these financial operations.

INNOVATION MANAGEMENT IN AVIATION & AEROSPACE Chaired by safranThe general objective of the course is to provide participants with a set of skills and instruments to manage firms in high technology sectors and to understand the industry dynamics in these sectors. To this end, the course introduces conceptual frameworks based on cutting-edge research in economics, strategy and technology management.

ENERGY & FINANCE Chaired by deloitte and socit gnraleInvestment decisions have become more and more complex with the discovery that most current forms of energy have a negative climatic impact. This reality requires corporations to deeply rethink their business models and governments to adopt visionary policies. The Energy & Finance Certificate is an exceptional opportunity for participants to confront the issues in this sector, and acquire the knowledge and analytical skills that will help them make informed decisions as important contributors to the current industrial revolution.

ADVANCED MANAGEMENTThis certificate makes it possible for students to choose several advanced courses among the following electives: Communication, Culture and

Leadership Country Risk Analysis: Emerging

Asia Geopolitical Analysis Global Financial Services Intellectual Capital, Intangible

Assets and Link With Sustainable Development

International Financial Management

Performing in Organizations Strategy and Sustainable

Development Sustainable Procurement Value Proposition, Business

Models & Business Plan.

10 Marketing

9 certificates to enhance your expertise

#5 faCultY

in EuroPE (2013 European Financial Times

ranking for research)

SOME FACULTY PUBLICATIONS AND BOOkSd. rouzis, J. Hulland, Does Marketing and Sales Integration Always Pay Off? Evidence from a Social Perspective, Journal of the Academy of Marketing Science, 2014.

m. segalla, C. Ciobanu, d. rouzis and V. Lebunetel, Global Business Travel Builds Sales and Stress, Harvard Business Review Blog Network, 2014.

P.M. Georges, a-s. bayle-tourtoulou, m. badoc, Neuromarketing in Action, kogan Page, 2014.

D. Hanssens, k. Pauwels, S. Srinivasan, m. Vanhuele, G. Yildirim, Consumer Attitude Metrics For Guiding Marketing Mix Decisions, Marketing Science, Forthcoming, 2014.

M.S. Yadav, K. de Valck-Carrel billiard, T. Hennig-Thurau, D. L. Hoffman, M. Spann, Social Commerce: A Contingency Framework for Assessing Marketing Potential, Journal of Interactive Marketing, 2013

12 Marketing Marketing 13

kristine de Valck, Associate Professor,

Marketing, HEC Paris

world-class faculty and successful professionals

WHO TEACHES IN THE PROGRAM?The courses are taught by academic professors from HEC and other universities and by professionals holding key positions in the business world: Anne-Sophie Bayle-Tourtoulou, Associate Professor, Academic Director,

HEC Paris Dominique Rouzis, EDF Chair, Professor, Academic Director, HEC Paris Frdric Dalsace, Associate Professor, Social Business, Enterprise and

Poverty Chair, HEC Paris Aude Darrou, Affiliate Professor, HEC Paris and Marketing and

Innovation consultant at CEO Tagea kristine de Valck, Associate Professor, HEC Paris Christian Dussart, Professor, HEC Montreal, Visiting Professor, HEC Paris Vincent Fraitot, Affiliate Professor, HEC Paris and Managing Director at

vente-privee consulting Jean-Nol kapferer, Professor, HEC Paris Tina Lowrey, Professor, HEC Paris Laurent Maruani, Professor, HEC Paris Anne Michaut-Denizeau, Affiliate Professor, kering Chair, HEC Paris Michael Segalla, Professor, HEC Paris L.J. Shrum, Professor, HEC Paris Marc Vanhuele, Associate Professor, HEC Paris Stefan Worm, Assistant Professor, HEC Paris Matthieu Bouin, Managing Director, Webhelp Sandrine Cordier, Business Unit Director Hospital Immunology & CNS,

MSD France Annal Dreymann (2008 graduate), Product Manager, SCA Philippe Hannuna, Owner, PH Conseil and Customer Care, Pixmania Gachoucha kretz, Head of International MBA in Luxury Business, ISC

Paris, ModArt Marc du Peloux, Head of Marketing Department, EBS Paris ...

WORLD-CLASS FACULTYHEC Paris has 110 permanent professors, all of them holding PhDs from the worlds leading research universities such as Harvard, McGill, MIT, Princeton, Stanford, UCLA, Wharton, Yale, INSEAD... 65% are non-French and are of 29 different nationalities.

SUCCESSFUL PROFESSIONALSIn addition, there are 57 permanent affiliate professors, who are generally prominent members of the business community.HEC programs also benefit from the close ties that have been developed with the business community over the years: skills seminars, consultancy projects with leading firms, business games, case competitions, etc.

RESEARCH, THE ESSENCE OF MANAGEMENT SCIENCEHEC Paris faculty is dedicated to pushing the frontier of knowledge by actively engaging in research, regular publications in top academic journals with an international audience, and also through active participation in international academic conferences. To promote the abundance and variety of HEC publications, the school has recently launched a dedicated website named knowledge@HEC that gives everyone access to the research published by HEC professors. Moreover, HEC Paris has specialized research units focusing on entrepreneurship (Entrepreneurship Center and Center for Digital Studies), International Matters (the Europe Institute) and other themes such as The Finance Club, The Alternative Management Observatory and The Society and Organizations Research Center.

PErmanEnt faCultY of

110 65%

intErnational

29 nationalitiEs

ExAMPLES OF INSTITUTIONS OF ORIGIN (2013-2014)Europe/middle East: American University of Beirut, Lebanon kings College London, Uk Saint-Petersburg State University, Russia Universit Commerciale Luigi Bocconi, Italy Universit Saint-Joseph, Beyrouth, Liban University of Mannheim, Germany ...

france: AgroParisTech Aix-Marseille Universit Arts et Mtiers ParisTech CELSA Paris-Sorbonne Chimie ParisTech ENS Lyon INSA Lyon Institut dOptique Graduate School ParisTech SciencesPo Universit Claude Bernard Lyon I Universit Paris xI - Paris-Sud ...

america: Cornell University, USA McGill University, Canada The Wharton School of The University of Pennsylvania, USA University of British Columbia, Canada ...

asia: Fudan University, Shanghai, China Mumbai University, India Shanghai Jiao Tong University, China Thammasat University, Thailand Zhejiang University, China ...

75studEnts

10 nationalitiEs

aVEragE agE:

23

14 Marketing

I chose HEC because it represented both my current and future goals. By offering branding and luxury courses taught by professionals such as Jean-Nol kapferer (internationally recognized expert on branding) it was an excellent opportunity to dive deeper into the realm of brand management and luxury communications.Take advantage of the opportunity that HEC provides to meet with different professionals from the industry and keep in touch. Also take advantage of living very close to Paris; a luxury capital that is always hosting new exhibitions.

michyl Culos (2013 HEC graduate, Deans List), from University of British Columbia - Okanagan College, Canada,Co-Founder & Marketing Director of Parisianist.com

Marketing students, future international leaders

50%

EUROPE

20%

AMERICAS

30%

ASIA

MARkETING STUDENT BODY

origin of students (class of 2014):

46%ENGINEERING

3%OTHER

FIELD OF STUDY

15%LIFE SCIENCE &

MEDICAL STUDIES

36%BUSINESS

ADMINISTRATION, MANAGEMENT

students backgrounds (class of 2014):

close ties with the business world

THE CAREER DEPARTMENT AT YOUR SERVICELocated at the heart of the school, the career department strives to providing the best possible placement and business opportunities to all of our students. To do so, we have designed a 6-step career roadmap, which aims at helping our students explore their options, understand the job market and their personal priorities, and give them all the tools to achieve their goals.On top of that, we also provide our students with up-to-date job & internship opportunities, and organize many events throughout the year: company presentations, seminars, conferences, round tables, mock interviews with recruiters, career fairsa few example of career events: Finance Career Fair (in October) Legal & Fiscal Career Fair (in October) Consulting Career Fair (in November) Alumni Career Fair (in January) General Career Fair: Carrefours HEC (in January)

Finally, we also connect our students with inspiring alumni, not only through a dedicated Alumni Fair in January, but also within the frame of a mentoring program.

THE HEC INCUBATORMany students develop exciting ideas for new businesses before, during and after their time at HEC Paris, but are sometimes deterred by the high risks that setting up a new firm might entail. The HEC Incubator helps participants manage these start-up risks so that they can pursue their ambitions with greater confidence. The Incubator program involves active mentoring from Faculty and Alumni, and is supported by a three-step pre-incubation phase. Throughout the Introducing Entrepreneurship, Sandbox and Springboard steps, participants can gather constructive feed-backs on their ideas before deciding whether to submit them for full Incubator selection.

NINETEEN CHAIRS AND CENTERS Strongly backed by leading firms, they ensure that the content of our courses are both in line with the latest research and the needs of todays recruiters.

22,000 job/intErnsHiP

oPPortunitiEs (posted by companies on the

intranet every year)

250 ComPaniEs

rECruit on CamPus EVErY YEar

19 CHairs and

CEntErs(7 certificates supported by chairs,

8 research and specialized studies centers)

ExAMPLES OF COMPANIES ATTENDING HEC JOB FAIRS Accenture Amazon Bain & Company Barclays Capital BASF Bloomberg BNP Paribas Coca Cola Crdit Suisse Deutsche Bank EY G.E. (General Electric) Goldman Sachs Google Henkel J P Morgan Johnson & Johnson kPMG LOral Linklaters LLP LVMH Mckinsey & Company Merril Lynch Michelin Morgan Stanley Nestl Oliver Wyman Orange Pepsico PricewaterhouseCoopers Procter & Gamble Renault Roland Berger Strategy

Consultants Rothschild Safran Total Unilever White & Case ...

16 Marketing Marketing 17

MS/MSc Marketing Students follow the same program as the students enrolled in the Marketing concentration of the Grande Ecole Program and benefit from the same exposure and the same access to our powerful network.

PLACEMENT kEY DATA*

career opportunities

SOME RECENT ALUMNI: WHERE ARE THEY NOW? J-C. Bailly (1994 graduate), Managing Director, Volvo trucks Center nord A-C. Brilland (2002 graduate), Brand Director, loccitane, usa J. Dumont (2010 graduate), Marketing Brand Image Coordinator,

Peugeot China, Psa Peugeot Citron, China J. khoury (2013 graduate), Business Development Manager, loral A. Marola (2013 graduate), Group Digital Metrics Manager, lVmH P. Ma (1996 graduate), Operation Director Canada & Uk,

servier international G. Olivier (1997 graduate), Marketing Communication Director, microsoft B. Pallud (1999 graduate), VP Marketing Southwestern Europe,

Hilti france L. Soeteman (2012 graduate), International Account Manager, webhelp B. Talbotier (1991 graduate), President and Chief Operating Officer,

broadreach Healthcare, south africa L.Trapet (2001 graduate), European Director, mars Chocolate J-F. Yot (1994 graduate), Managing Director, Ekium group ...

95% found EmPloYmEnt

witHin 3 montHs* after course completion

starting salarY*:

41k

30% worK outsidE tHEir

HomE CountrY*

*Annual employment survey, 2013 graduates.

18 Marketing Marketing 19

LUxURY

15%

INDUSTRY & UTILITIES

13%

CONSUMER GOODS

13%

CONSULTING

11%

20%

PHARMACEUTICALS

OTHER

MEDIA, ENTERTAINMENT

ADVERTISING, COMMUNICATION

10%

9%

9%

46%MARkETING

SECTORSFUNCTIONS

24%BUSINESS

DEVELOPMENT

10%SALES

15%CONSULTING

5%OTHER

Soon after graduating from HEC Paris, I started work at eBay in Philadelphia. I work in a digital marketing agency that eBay owns and have a number of demanding clients that trust me to execute digital initiatives on their behalf, to always exceed their expectations. This is a demanding, but incredibly rewarding, work environment. Classes such as Strategic Brand Management, Digital Marketing, and Luxury Strategies prepared me well for such a career. Only now do I realize how invaluable my experience at HEC really was, as I flourish in this work environment and grow more competent every day.

maximilien Von weisberg (Class of 2014, Deans List), from Wharton, University of Pennsylvania,Associate, Client Services, eBay Enterprise, USA

11%

INDIA

32%

FRANCE

5%

CHINA11%

UNITED ARAB EMIRATES

11%

UNITED STATES

11%

OTHER

11%

Uk, SWITZERLAND, BELGIUM

TOP RECRUITING COMPANIES Axa Brainsonic Burberry Capgemini Consulting Danone EADS Ebay Google Henkel Johnson & Johnson

kering kraft LOral Lafarge Lagardre Services LinkedIn LVMH Michelin Microsoft Novartis

Parfums Christian Dior Procter & Gamble Rocket Internet Sanofi-Aventis Sarenza Unilever Webhelp Westwing Wunderman ...

Post-ms/msc marketing job functions:

Post-ms/msc marketing job sectors:

Post-ms/msc marketing job location:

20 Marketing Marketing 21

340 aCrE woodEd

CamPus

130 Clubs and

assoCiations

95 nationalitiEs

on CamPus

the caMpus: a place to live and learn

Located close to Paris (20 km) and Versailles, the HEC campus is one of the largest in Europe. It is also 20 km from La Dfense, the largest European business districts housing the headquarters of many multinational companies. These companies interact with HEC Paris both as partners and as potential recruiters.

COMMUNITY LIFEHEC Paris considers community life as one of the cornerstones of its education. It develops a sense of responsibility, boldness and an enterprising mind. The Campus Life Office allows all students to create their own association within one week. Since its creation in January 2014, it has already enabled the launch of the International Entrepreneurship Club and the Model UN Club, which complement the 130 clubs and associations on campus (sports, culture, professional activities, humanitarian aid, public affairs). Students plan social events, sports tournaments, concerts and plays; they invite politicians and business VIPs to speak and debate on current affairs; they help people in need throughout the world; they welcome foreign students

INTERNATIONAL SOCIETYHEC IS is a student-run association aimed at bringing all students together through events such as the welcome week, Discover France weekends and various on-campus activities.

HEC STUDENTS UNIONThe union is run by a team of students who are elected annually. Its many responsibilities include welcoming incoming students, organizing concerts, theater productions and other social events such as the famous HEC Paris parties and the annual HEC Gala. It also publishes the campus magazine and coordinates the activities of the other clubs.

HEC PARIS SPORTS CLUBS AND COMPETITIONSHEC Paris has excellent indoor and outdoor facilities on campus, including: a multipurpose gymnasium, an indoor mountain climbing wall, a weight

training room and facilities for aerobics, fencing and martial arts 10,000 m2 of outdoor fields including tennis courts, an athletics track and

two rugby/football pitches.The Sports Office is managed by a permanent staff of 25 qualified professionals and coaches who teach the various sports offered. Each sport has its own club, run by students in collaboration with the Sports Office.The HEC Paris teams compete with other universities in all sports, such as the Business School Coupe de France competition, the World Business School Rugby Tournament, and Les Mercuriales.

22 Marketing

THE PROFILE WE VALUEHEC welcomes applications from candidates of all nationalities who are fluent in English. They must also: business track: Hold a Bachelor or a Masters degree in Business

Administration, Commerce or equivalent from a Tier-A international institution with distinction. Have prior professional experience or internships in the Marketing field.

accelerated track: Hold a Bachelor or a Masters degree in any field from a Tier-A international institution with distinction, or a Masters degree in any field from a French university or a French Grande cole.

HOW TO APPLY The selection is a 2 phase process: A first selection is made based on the evaluation of your application and

supporting documents. The pre-selected candidates will then be invited for a face-to-face or

Skype interview.

session periods

application deadlines

invitation to interviews

final results

November november 5, 2014 2 to 3 weeks after application deadlines

3 to 6 weeks after application deadlines

January january 15, 2015March march 5, 2015April april 15, 2015

Enrollment must be confirmed 3 weeks after final results are announced.

apply online: https://admissions.hec.fr/en.Supporting documents to be up-loaded: Degree certificate(s) or current enrollment certificate All official academic transcripts obtained in a higher education institution

(exchange programs included) with official GPA Rsum (CV) GMAT or GRE or TAGE MAGE official test score report English language proficiency test score report (see our website for more

details and exemptions) 2 online letters of recommendation (at least one letter should be from a

professor) Non-refundable application fee of 100 (see website for waivers).

FEES AND LIVING COSTS Annual tuition (2015-2016): 17,900 for European Union students 20,900 for Non-European Union

students.

Tuition is paid in two installments, the first upon confirmation of enrollment and the second in September 2015. Remaining costs (approximately 1,000 per month in 2014) include housing and food, compulsory insurance (health and civil liability), sports and leisure, phone and IT access

FUNDING YOUR STUDIES

The French Ministry of Foreign and European Affairs allocates a large number of grants to international students. Use Campus France - Grants Search Engine (www.campusfrance.org/fria/bourse) to learn about scholarships fitting your nationality and background.

The main French Government Eiffel scholarship is open exclusively to November session candidates, as the application deadline is fixed to the beginning of January. For more information: www.campusfrance.org/en

Admitted students may apply for the HEC merit based scholarship. Special attention will be given to applicants from non-EU countries.

Students may also finance the cost of their education with student loans, which typically carry low interest rates and can be paid back following graduation. However, French banks generally require a guarantor living in France.

how to join the program

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HEC Paris1, rue de la Libration

F-78351 Jouy-en-Josas FRANCE

Tel: +33 (0) 1 39 67 70 00Fax: +33 (0) 1 39 67 94 36

www.hec.edu

Contacts:Tel.: +33 (0) 1 39 67 73 52

/ 95 40/ 96 95

Fax: +33 (0) 1 39 67 73 04hecprograms@hec.fr

www.hec.edu/Masters-programs