AUTOMOBILE INDUSTRY

Tata Motors limited

GROUP MEMBERS

NAMEPINAL PARSANATAMANNA PATEL

SHIVANI RAJGURUSWATI SURELIAMANSI SHAH

ROLL NO2732384754

Brief Intro of TATA MOTORSWorld’s today is fast paced, intermediate, world where people are

asking for new answer mobility, India’s leading automotive company tata motors is surging ahead with innovative solution.

Tata Motors Limited is India's largest automobile company. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments.

The company is the world's fourth largest truck manufacturer, and the world's second largest bus manufacturer.

Tata Motors has been at the forefront of the Indian automobile industry's anti-pollution efforts by introducing cleaner engines. Therefore Tata Motors Limited is always committed to understanding customer needs.

HistoryTata group was founded by JAMSHEDJI TATA in

1945.

Tata motors is a part of Tata group.

Tata Motors was founded by RATAN TATA.

It tied-up with Daimler-Benz and entered

Commercial vehicle segment in 1954.

In 1992, it entered Small vehicle segment.

The headquarter of Tata group is in Mumbai.

Vision :-“Most admired by our customers, employees, business partners and shareholders for the experience and value they enjoy from being with us.”

Mission:-

“To be passionate in anticipating and providing the best vehicles and experiences that excite our customers globally.”

InnovationsThe foundation of the company’s growth is a deep understanding of economic stimuli and customer needs, and the ability to translate them into customer-desired offerings through leading edge R&D.

Employing 1,400 scientists and engineers, Tata Motors’ Research and Development team is ahead of the pack in India’s market and right with the rest of the field internationally.

Among Tata’s firsts are “the first indigenously developed Light Commercial Vehicle, India's first Sports Utility Vehicle and, in 1998, the Tata Indica, India's first fully indigenous passenger car,” as well as the increasingly famous Tata Nano, which is projected to be the world’s cheapest production car.

Work Specializations Passenger & Utility Vehicles:- Tata Sumo,Tata Safari,Tata Indica,Tata indgo.Tata marin,Tata winger,Tata magic,Tata nano

Commercial Vehicles:- Tata Ace,Tata 407 Ex and Ex2,Tata 709 Ex,Tata 809Ex nd EX2,Tata 909 Ex nd EX2,Tata1109Ex nd starbus

Concept Vehicles:- Aria Roadster, Aria Coupe, Tata Indiva, Tata Xover, Tata Prima.

Military vehicles:- Tata LSV, Tata 2 Stretcher Ambulance, Tata 407 Troop Carrier, Tata SD 1015 TC.

Marketing Strategies FollowedBy TATA MOTORS 1. Product, Branding, and AdvertisingAdvertising is one of the most common ways to make carbuyer or car enthusiast aware of the new car with specialpromotion price. Another more important way ofadvertising is to create an image or brand image.Take BMW Z3 for example, it was introduced in 1996 andshortly the car has been used in the famous James Bondmovie. Over the years Tata Motors have been successful increating their brand image.

Other important marketing strategies are such as thepackaging, innovations, and quality control. Tata Motorsprovide many innovative features to attract car lover. Oneof these innovations is the Tata Safari 4X4 Dicor that has“Reverse Guide System”. A weather-proof camera is fixedto the rear car to help the driver while reversing the car.

2. Pricing StrategyThere are various factors to determine a price of acar. These factors are such as market condition (itcan’t be too low or too high with the prices ofsame vehicle from competitors, it has to be atpar), cost incurred to build a car, profit bycompany, dealer profit.Giving discount every month and specialpromotion for certain type of vehicle also one ofthe strong strategy use by Tata Motors. Discountcan be made from Company’s profit or fromdealer’s profit at certain range.

3. Place Place of dealership does play an importantrole. The channel of distribution, physicallocation, and dealership method ofdistribution and sales is generally adopted.The distribution of vehicle must be in a verysystematic way, from the plant todealership and to end user. This is not onlyin India itself but also to the world-widedealership.

S.W.O.T MATRIX

EXTERNAL ANALUSICINTERNAL ANALYSIC

Strengths

Weaknesses

Opportunities Threaths

SWOT MatrixStrengths

► Brand Image► Dealers and service network► Large shareholders base forcapital needs► Own steel plants

Weaknesses► Lack of competence► few models lined up► Notsegment a strong player in luxurysegment

Opportunities► largest aspiring middle class► prospective buyers from 2-wheeler segment

Threats► strong competition► safety and realibility► aggressive policies by maruti

LEVELS OF STRATEGY

PRODUCT DIFFERENTIATION STRATEGY

Tata Motors new launches like Aria and the new 2011 Safari to regain its lost market share.Tata is looking at doubling SUV annual volumes to over 70,000 units in the next 12-18 months, including exports.Tata Motors is set to offer utility vehicles at every price point right from Rs. 6.5 lakh to Rs. 15 lakh.

Indica Vista

Star busAce

ManzaSafari Dicor

NanoOnecatVersaEssota

Indigo SedanSafariEstateSierra

?BusinessGrowthRate

Relative Market Share

BCG Matrix of TATA Motors

OPERATION’S STRATEGY

Jaguar Land Rover has re-hauled its supply chain to secure cost savings as well as a sustainability equation that gives the company a green edge A re-designing of process equipment at Tata Chemicals' Haldia plant that cut process downtime by 40%.

RECOMMENDATION OF SOCIAL STRATEGY•A Company that cares about the future”• Committed to corporate social responsibility.• Signed the United Nations Global Compact.

•Environmentally-friendly products and technology•Two main concerns:• Reduction of pollution• Restoration of ecological balance• Implemented soil and water conservation

programs•Cleaner Engines• Advanced emission-testing labs• Developing alternate fuel engines•Sewage treatment facilities

ConclusionTata Motors has been at the forefront of the Indian

automobile industry's anti-pollution efforts by introducing

cleaner engines. Therefore Tata Motors Limited is always

committed to understanding customer needs.

The name of TATA itself says it all –

Trust

Acceptability

Transparency

Accountability

Thank You