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CASE STUDY ANALYSIS ON
GROUP MEMBERS( GROUP 8)(in the order of roll nos.)
• ROHAN GOEL (409)
• JIGNESH KAMANI (417)
• RASIKA LAD (427)
• DWIJ NAIN (435)
• PRAGNA PUJARA (443)
• ABHIJIT SANKHE (451)
• RACHNA SONEJI (459)
THE ROAD AHEAD……PAST
• Introduction and History of Tata motors
• PHASE 1
Entry of Tata Motors from
Commercial vehicles
To
Passenger vehicles segment
THE ROAD AHEAD……PAST
• Launch of Tata Sumo, Safari,Indigo
• PHASE 2
Entry into the compact Car segment
with Launch of India’s first indigenously developed car
INDICA
INDIA
• India
Satellites into space, but no indigenous car
• TELCO’s initiative
Basic Concepts of new Car
• Space• Easy entry and exit• Safety• Economy of diesel• Price• Contemporary design
TELCO’s low cost, $400 mn Vs.$2 bn Purchase of Nissan plant
PLAYERS IN THE COMPACT SEGMENT
• Maruti Udyog Ltd.
Zen, WagonR
• Hundai motors India Ltd.
Santro
• Daewoo Motors India Ltd.
Matiz
• Fiat India Automobiles Pvt. Ltd.
Uno
MARKET SHARE
Market shares till 1998
Maruti57%Santro
22%
Matiz15%
Uno6% Maruti
Santro
Matiz
Uno
Market shares after Indica launch, Dec. '99
Maruti36%
Santro27%
Matiz12%
Uno7%
Indica18%
Maruti
Santro
Matiz
Uno
Indica
THE ROAD AHEAD……PAST
• PHASE 3
Failure of Indica and Subsequent launch and Success of Tata Indica V2.
Changes in Business Policies
• Change in the top management
• Working Capital mgt
• Quality Inititaives for Clear and visible results
Changes in Business Policies
• Gearing up with CRM
• Getting the right systems
• Customer’s Safety First
• Partnering Again
THE ROAD AHEAD……PRESENT
• PHASE 4
Launch of Tata Indica Xeta
CHANGES IN TATA OUTLOOK
• Focus on the youth
• Car changed to make it more zippy with good mileage
• More focus on CRM
• Focus on women consumers
• International look and feel
THE ROAD AHEAD……FUTURE
• PHASE 5
Tata’s 1 Lakh Car
PORTER ANALYSIS
PORTER ANALYSIS
• New entrants : Bajaj ,TVS Motors
• Substitutes – quadricycles
• Competitors – Skoda, Maruti, Hyundai
• Distributors – New Distribution network
• Suppliers – Supply chain
PROPOSED MODEL
Change in TATA Outlook
• Tie up with local manufacturers
• Rural training – rural employment
• Focus on two wheeler segment buyers
• Car design, technology outsourced
Competitor responses to the 1 lakh car
• Maruti – Mr. Khattar – not possible to sell at the quoted price
• Hyundai– will compromise on safety, emission norms etc
• Bajaj – we can make better car
