Tata salt ppt

  • View

  • Download

Embed Size (px)



Text of Tata salt ppt


2. ACKNOWLEDGEMENT I would like to sincerely and profusely thank SHRI R.NAGARAJAN [PGT COMMERCE] for his valuable guidance, advice and for giving useful suggestions and relevant ideas that facilitated easy and early completion of this project. I would also like to thank my school Management authority for providing the domain knowledge. 3. KENDRIYA VIDYALAYA NO.1 JALAHALLI (W) BANGALORE 15 CERTIFICATE This is to certify that .... bearing the CBSE Roll No . has successfully completed the project entitled STUDENT RECORD KEEPING SYSTEM in requirement of the fulfillment of the XII CBSE Board Examination for the subject Business during the academics Year 2013-14 Under the guidance of: Shri R.Nagarajan EXTERNAL INVIGILATOR: PGT (commerce) .. Jalahalli West 4. INDEX SALT FACTS HISTORY OF TATA SALT MANUFACTURING CAPABILITIES PRODUCT PROFILE SALT MARKET AND COMPETITION TATA SALT MARKATING STRATEGYS ADVERTISEMENT STRATEGY SWOT ANALYSIS AWARDS AND RECOGNIZATION 5. Salt every kitchen, every home and almost every dish. Few of us know, however, that this fine white powder has a long, interesting history that has played a crucial role in the development and progress of civilizations and the world as we know it today is one of the most ubiquitous cooking ingredients found in almost Did you know? Salt is the oldest food flavoring. The first written reference to salt is found in the Book of Job, recorded about 2,250 BC. In the Middle Ages, salt was so expensive it was sometimes referred to as 'white gold'. The French throw a little spilled salt behind them in order to hit the devil in the eye, to temporarily prevent further mischief. Iodine is an essential micro-nutrient which helps in proper mental development of children and prevents iodine- deficiency disorder in adults. Tata Salt Plus is one of the most cost-effective means of increasing iron intake in daily diet. It can fulfill up to 50 per cent of the family's iron requirement at Rs 17 per month (MRP of 1Kg). Unlike other natural sources of iron, salt also has other advantages of being self regulatory, convenient to use and can be consumed by everybody. 6. A brand worth its salt The history of iodized, vacuum evaporated, packaged salt in India pioneered by Tata Salt in august 1983. Tata chemicals, the company behind the brand take the first credit to converting the commodity salt into high quality branded product. To millions of Indian housewives offered a welcome move away from the loose, unbranded salt of questionable quality to the assurance of clean, pure salt, certified by Indias highly trusted business house. Tata salt delineated the standard and attributes that consumers now demand in a product- hygiene production, purity, nutrition, and iodine content. Thus was born a new category in the food addictive segment. Over the years, Tata salts business has grown from strength to strength. It has became a household name with top-of-the-mind brand recall and has garnered 41% share of Indias branded salt, as 7. against 23% as its nearest competitor. And thanks to the purity and reliability of the brand. The preference for it span in all segment of the market: housewives; restaurant; industry; manufacturer of packaged snacks, colas and namkeens; and even the Indian government. The Tata salt brand has many accolades to its credit, which stem from association with trust, reliability, honesty and credibility, qualities inherent to the Tata creed to business. Its jingle Namak ho Tata ka, Tata namak an audio mnemonic for the brand, speaks volumes of its headship in the salt market. Over the last two decades, Tata Salt has lived up to its claim of being 'Desh Ka Namak'. According to Nielsen Retail Audit, March 2011, each month more than 50,000 metric tons of Tata Salt is sold through over 12 lakh retail outlets reaching 50 million households across the country. The brand has managed to achieve these robust figures by consistently delivering health-aware products. The key to the brand's success lies in the superior product quality of Tata Salt. 8. Tata Salt is manufactured using vacuum evaporation technology, which makes it hygienic and free from impurities. Also it has the requisite and consistent amount of iodine and saltiness, thus making any recipe that much tastier. Today, Tata Salt is the market leader, commanding a share of over 62 per cent of the national branded salt category. It has also consistently been named one of India's most trusted food brands since 2003 by The Economic Times Brand Equity 'Most Trusted Brands' survey conducted by AC Nielsen each year. While competitors have come and gone, innovative brand building over the years has helped build and maintain the trust consumers have placed in Tata Salt. The initial 'Namak ho Tata ka Tata Namak' and path breaking 'Desh ka Namak' and most recent 'Gulmil ke' ad campaigns creatively tapped into this emotional connect, reinforcing Tata Salt's leadership position in the marketplace as well as in the consumer's mind. As the brand continues to grow, an important aspect is identifying future market needs and innovatively addressing them. In this effort Tata Salt has launched a bouquet of products 9. designed to cater to specific segments of consumers, offering them a choice of products that come with the trust of Tata Salt. Tata Salt Lite (low-sodium salt), Tata Salt Plus (iron- fortified salt) and Sprinklers have been launched in recent years further assaying the brand's commitment to its customers. Tata Salt is manufactured by Tata Chemicals at Mithapur, located along the Arabian Sea in the western state of Gujarat. 10. The company's manufactuing process employs vacuum evaporation technology that ensures the end product is untouched by hand. The process begins at Tata Chemicals' Charkala Saltworks, located 45 km away from the main salt plant. Here seawater is pumped into solar pans and concentrated by the process of natural evaporation. This brine is then carried by pipeline to the Mithapur plant where sand and other extraneous material is removed. The concentrate is then fed into steam-heated vacuum evaporators from which a solid-liquid mix is obtained. The next step involves the mix being routed through decanters for the first level of separation. The settled solids are then pumped into a centrifuge to separate the moist salt. The salt is then dried and iodized the final step before packaging. Once the salt is ready for use, it is packed in 50-kg bags and dispatched to 27 HACCP-certified centres where it is packed into 1-kg retail packs ready for sale. When production began in 1983, the plant's manufacturing capacity was a modest 5,512 tonnes per annum. Over the years, as demand has grown, Tata Chemicals has expanded its capacity substantially. Today, the plant produces 450,000 tonnes every year with a manufacturing capacity of 2.5 million tonnes at its solar saltworks spread across 37,000 acres of land. 11. Tata Salt is amongst the few vacuum evaporated brands on the market. The brand is currently packaged in 500g, 1 kg and 2 kg sizes with the 1 kg size being the most popular. The 1 kg pack retails for Rs.22 MRP. Produced on the western tip of India in the town of Mithapur, Tata Salt reaches around 3.75 Crore Households in India according to the IMRB Household Panel. Economic Times Brand Equity ranked Tata Salt as the "Most Trusted Food Brand" and seventh "Most Trusted Brand" overall in its 2009 "Most Trusted Brands" survey. Tata Salt has been ranked the most trusted food brand five times since 2004. The Product Pass through Following Process Iodized salt It is table salt mixed with a minute amount of various salts of the element iodine. The ingestion of iodide prevents iodine deficiency. Worldwide, iodine deficiency affects about two billion people and is the leading preventable cause of intellectual and developmental disabilities Crystalline salt Samunder Crystal Salt is a refined, iodized, clean, white crystal salt. It offers customers a purer and cleaner alternative to the loose, unbranded crystalline salt widely available in Indian markets. Vacuum salt Vacuum salt is edible common salt, manufactured by evaporating sea brine in steam-heated vacuum evaporators. It can be dissolved very quickly due to its fine crystalline structure and is more freely available in salting-out processes. TCL's vacuum salt is almost free from extraneous matter. Pure salt Pure salt is almost pure sodium chloride and has all its inherent properties. Although it is in a highly purified state, it still contains traces of magnesium, which can absorb moisture from the atmosphere and render the salt lumpy. 12. The Indian salt market The market for packaged iodized salt in India is estimated to be worth Rs. 21.7 billion, with Tata Salt commanding a sales share 49.7% of the market. Domestic competitors include Annapurna, Captain Cook, i-shakti, Nirma Shudh and Aashirvaad. Competition in salt market Tata Salt has got a market share of around 49.7 per cent while its closest competitor, i-shakti from Tata Chemical Ltd which is also a another brand of with a market share of around 14.6 per cent, a recent ORG-MARG retail audit has revealed. The audit shows the 15-lakh-tonne domestic branded salt market will witness a stiff competition in the coming days as brands such as Dandi, Surya and Nature Fresh are trying to grab a comfortable share with intensive marketing strategies and advertisement campaigns. ORG-MARG figures suggest that during the financial year ended 31 March 2012, on an average basis, Tata Salt grabbed a market share of 49.7 per cent while i-shaktis share touched 14.6 per cent. DCW Home Products Lt