TATA MOTORS

FOUNDER - JRD TATA

HEADQUARTERS - MUMBAI,INDIA

KEY PEOPLE - RATAN TATA,CHAIRMAN

PARENT COMPANY - TATA GROUP

SUBSIDIARIES - JAGUAR AND LANDROVER

PRODUCTS - AUTOMOBILES AND ENGINES

REVENUE - 70,938.85 CRORES (2008-2009)

NET PROFIT - 1001.26 CRORES (2008-2009)

Marketing Mix Marketing Mix

TATA MOTORS PRODUCTSTATA MOTORS PRODUCTS

MILITARY VECHCLES•TATA LSV

•TATA 2 STRETCHER AMBULANCE

•TATA 407 TROOP CARRIER

•TATA WINGER PASSENGER MINI BUS

PricePrice•Rising prices of the steel & other metals may increase the cost of production. Under these circumstances, Tata has to either increase the price or decrease its profit margin.

•As Tata is the highest revenue generator company of India, it is able to decrease the price by decreasing its profit margin. That’s why the slowdown in Indian economy hit the sales & profit of Tata but the company remained stable in the market.

TATA SUMO – 5 lkh (The first product)TATA INDICA – 4.2 lkhTATA NANO –1 lkh (cheapest car in the world )TATA SAFARI – 10 lkhTATA JAGUAR – 80 lkhTATA MANZA – 7 lkh

PROMOTIONSPROMOTIONSTata’s Brand AmbassadorsTata’s Brand Ambassadors

CONT...As Tata has come with products with

better technology, it has spent a fare amount on the advertisement of its products

The brand value of Tata motors has given another plus point in promotion of its products. Tata needs to spend less having this good brand value.

Tata has got much promotion by media for no cost.

PLACESSPLACESS

Tata motors presence indeed cuts acrooss the length and breadth of india

BRANCHESBRANCHES

RELATIONSHIP OF TATAs

With its employeesWith its customersWith its suppliers and dealers

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•TEJASVANI PROJECT•ADVENTURE FOUNDATION•MANAGEMENT BY OBJECTIVES•RALLIS AKANSHA CENTRE•AWARDS AND REWARDS

EMPLOYEESAt Tata Motors, employees are invaluable

assets and their career and personal growth are of prime concern to the Company. 

. It conducts various programmes to train their staff in the latest and the best technology and management practices.

CUSTOMERSIt believes in providing customer

satisfaction and safety.They have an wide array of value added

services that you could choose from.It provides its customers with high

performance automobiles.It undertakes efficient and customer

friendly sales and service network

SCHEMES TO CUSTOMER

STANDARD EQUITED MONTHLY INSTALLMENT

STAGGERED SCHEME

ADVANCED EMI SCHEMES

CUSTOMIZED SCHEME

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Tata motors is changing, adapting and evolving to stay competitive in the automotive game with their rapid growth and extensive R&D.

ENVIRONMENT

ECO FRIENDLY CULTURE

INDIAN – RECYCLING CULTURE

Reduction of pollutionImplemented soil and water conservation

programAdvanced emission testing labsDeveloping alternate fuel enginesEncourage tree planting

Corporate social responsibility

“A Company that cares about the future” Comited to corporate social responsibility Signed the United Nations Global compact

Plays role in community development

Environmentally-friendly products and technology.

SWOT ANALYSIS

MARKETING STRATEGYUSING CONVENTIONAL MEDIA BUT USE

IN UNCONVENTIONAL WAYS

TATA NEWS CRAWLING ACROSS AS TICKER AT BOTTOM OF TV

ONLINE TATA NANO GAMES

TATA NANO INTERNNET CHAT ROOM

TATA MOTORS CONSERVATION FOR USERS TO JOIN IN ON FACEBOOK, ORKUT & BLOG SPOT

Integrated Marketing - PlaceIntegrated Marketing - Place

Tata Motors

Distributor

Dealer

Exclusive tata

showrooms Corporate Clients

Customer

Service Centre

“From a bird's-eye view, the 134-year-old Tata Group still looks awesome. With 95 operating companies (31 of them publicly traded) and 230,000 employees, it is India's largest private-sector employer, its biggest taxpayer, and its greatest foreign-exchange earner. It operates India's largest private steel manufacturer, its largest chain of luxuryhotels, and its largest private power utility

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