Tata Moters Ppt

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Presentation on

TATA MOTORS

Under the guidance of:

Prof. V.G. Nulkar

By:

Anand Kumar Singh-03



Introduction to Indian Automobile

Industry

Economic liberalization in India in 1991.

Now the automobile industry in India is the ninth largestin the world.

In 2009, India emerged as Asia's fourth largest exporter

of automobiles.

Indias largest automobile company - TATA MOTORS.



History TATA MOTORS

Tata Motors Limited is a part of Tata Group.

Founder - Jamshedji Tata (TELCO).

The company was established in 1945 as a locomotive

manufacturing unit.

It tied-up with Daimler-Benz and entered Commercial

vehicle segment in 1954.

In 1992, it entered Small vehicle segment.



Company Profile

Headquarters - Mumbai.

TML is currently headed by Ratan Tata.

Tata motors M D Prakash Telang

Tata Motors manufactures HCV, LCV,

Passenger cars, MUV and Military Vehicles.

Global operations - UK, South Korea, Thailand and Spain.

TML - world's fourth largest truck manufacturer.

worlds second largest bus manufacturer.



Product Profile

Passenger Cars & Utility vehicles

» Tata Sumo/Spacio

» Tata Safari

» Tata Indica

» Tata Indigo

» Tata Winger

» Tata Magic

» Tata Nano

» Tata Xenon XT

» Tata Xover (2009)

» Tata Manza (2009)

Commercial Vehicles

» Tata Ace

» Tata Starbus

» Tata Globus

» Tata Marcopolo Bus

» Tata Novus

» Tata 407 EX

Military Vehicles

» Tata LSV

» Tata 407 Troop Carrier

» Tata Winger Passenger Mini Bus





Joint Ventures & Acquisitions

y In 2004, the acquisition of Daewoo Commercial Vehicle of

South Korea.

y In 2005, Hispano Carrocera Spanish bus manufacturing

company.

y In 2006, TML has formed 51:49 Joint Venture with Marcopolo,

Brazil-based global leader in bus body building.

y In 2007, TML also formed a joint venture with Fiat.

y In 2008, the acquisition of British Jaguar Land Rover (JLR)

business.





Awards

y India's Most Trusted Car Brand.

y 'Golden Peacock Environment Management Award' in 2003.

y Forbes Global 2000 list for the year 2005 - Tata Motors ranked

at 1215.

y Tata Motors bagged the prestigious 'CII-EXIM Bank Award' for

business excellence in 2005.

y Tata Motors bagged National Award for Excellence in Cost

Management in 2006.

y Tata Motors - Investor Relations, ranked first in India in 2008.



Challenges

y Tata Motors relies heavily on its sales in India.

y Tata Motors now faces stiff competition from fellow

compatriots like Mahindra, Maruti as well as multinationalbrands like Toyota and Chevrolet.

y It has faced controversy over developing the Nano.

y Ashok Leyland, Tata's biggest competitor in the Indian

heavy commercial vehicle market.



Other Information:

y Tata Motors has consolidated revenue of USD 14 billion

(Rs 70,938 cr) in 2008 - 09.

y Tata Motors introduced Indica as City Rover in UK but it was a

failure.

y Tata Motors has unveiled the electric versions of passenger car

Tata Indica and commercial vehicle Tata Ace to be launched in

India in 2010.

y Market Share (Approximately)

Commercial Vehicles - 64%

Passenger Vehicles - 13%



Conclusion

Tata Motors has been at the forefront of the Indian automobile

industry's anti-pollution efforts by introducing cleaner engines.

Therefore Tata Motors Limited is always committed to

understanding customer needs.

The name of TATA itself says it all

Trust

Acceptability

Transparency

Accountability



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Tata Moters Ppt