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An Insight to TATA PIGMENTS and Learning Experience during the Internship Today’s Agenda : Introduction Vision , Mission Objectives Products SWOT Analysis Financial Highlights Learning Experience Presented by: Neha Niharika M.Com

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An Insight to TATA PIGMENTS and Learning Experience during the InternshipTodays Agenda :

Introduction Vision , Mission ObjectivesProductsSWOT AnalysisFinancial HighlightsLearning Experience

Presented by:Neha NiharikaM.ComPresented By Neha NiharikaINTRODUCTIONBrief Profile:-

HistoryJourney from 1920-2015Amalgamation with TATA SteelWhat is TATA Pigments all about?

VISION - MISSIONVission We shall retain national leadership status in Iron Oxide Pigment industry and establish ourselves as a supplier of choice in eco-friendly paints by delighting our customers with our products and services. Leverage the growth environment prevailing in our country.Guide by Tata Values, we shall continually strive to enhance the quality of life of our employees, achieve highest level of safety and environment, create an innovative culture, knowledgeable workforce and serve the community.

MissionGuided by corporate vision and values Tata Pigments Limited continues to modernize, update technology, expand and diversify through effective utilization of human and other resources.We sincerely believe in application of total quality, cost effective practices and continual research and development activities essential for growing customer expectations and enhancing shareholder value.Achieving overall excellence in all spheres of activities by empowerment and upholding ethical values.

OBJECTIVESTo engage expert agency for manufacturing and sale of SIO Pigments ( Synthetic Iron oxide)To engage expert consultations for development of IDCS (industrial and decorative coating services) business .Strategic objective for 3 yearsTo achieve 500 million dollars, projection of a turnover of 11304 during 2014-15 and Rs. 13192 during 2015-16 and Rs. 16490 during 2016-17

PRODUCTSPaintsBuilding MaterialsPlasticRubber goodsPaperInks etc.

Among the branded products of the Company are:

Synthetic Red Iron Oxide - Flooring ColorsDry Cement Paint "CEMPLUSWater based emulsion paintECOPLUS and Acrylic DistemperTata WallPlus Putty"WallPlus Primer"

SWOT AnalysisStrength

TATA brand imageEnvironment friendly manufacturing processBIS and IMS certificationFinancially soundConsistent qualityPrompt service for surface decoration and protectionAssured utility services (gas , water and power)Harmonious industrial relationshipLoyal customers Reliable and agile BPO partners and suppliersKnowledgeable and motivated workforceTechnical and business support TATA steel limited.

Weakness

Inadequate research and development setup Location in eastern region where SIO pigments consumption is lowLow scale operationMeeting delivery schedule of customers especially in organised sector because of unreliable transporters Inadequate production planning process in line with market demandMarketing and branding of the products Availability of Hepta and WPLHigh operating costLow level of automation Profile of workforceAuthentic industry database not available

Opportunity:

To produce good quality pigments through HCL acid base WPL in collaboration with TATA steelIncrease scale of operation Acquisition , merger and joint venture of related businessManufacture of micronized pigments , seed making , seed growth.Expand surface and protection businessMarketing of SFO generated in ARPs of our group companies Expand retailing in pigments products in untapped market Threats:

DCW setting up plant at sahupuram , Tamilnadu with a capacity of 3100 MTCompletion from MNCsCompetition from china and also from unorganised sector Loss of key customers , such us Burger and KansaiDuplication of our product , especially TATA red and off-late CemplusCompliance with environmental norms Hepta/ferrous sulphate availability

FINANCIAL HIGHLIGHTSBasis for AccountingDividendTransfer to General ReservesInventoriesImpairment of AssetsAuditors

Current ratioQuick Ratio

LEARNING EXPERIENCE Punctuality.Company Profiling and History.Got a demo of work environment.Got to know excel in a better way.Actual calculation of ratios & comparison.Team Work and Co-ordination.

The Team

Thank You