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Creating a Social Media Engaged Agency. Presented by: Sergeant Tom Le Veque Arcadia Police Department [email protected]. Development of the Arcadia Social Media Presence. Arcadia Police Officers’ Association Intense negotiations - PowerPoint PPT Presentation
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Creating a Social Media Creating a Social Media Engaged AgencyEngaged Agency
Presented by:Presented by:
Sergeant Tom Le VequeSergeant Tom Le Veque
Arcadia Police DepartmentArcadia Police Department
[email protected]@ci.arcadia.ca.us
Development of the Arcadia Social Development of the Arcadia Social Media PresenceMedia Presence
Arcadia Police Officers’ AssociationArcadia Police Officers’ Association– Intense negotiations Intense negotiations – Edited & opinionated articles in traditional Edited & opinionated articles in traditional
print mediaprint media– Lack of timelinessLack of timeliness– Needed to market the POANeeded to market the POA– Google = Topix & “Foothill Cities Blog”Google = Topix & “Foothill Cities Blog”
Research!Research!
Limited resources Limited resources Cops2Point0Cops2Point0– Christa MillerChrista Miller
Sacramento PDSacramento PD– ““Officer Michelle”Officer Michelle”
Whittier PD BlogWhittier PD BlogOxnard PDOxnard PD– Beat Cop TweetsBeat Cop Tweets
Boca Raton PD Boca Raton PD
Bellevue PD, NebraskaBellevue PD, Nebraska
Blog & Twitter PresenceBlog & Twitter Presence
ConnectedCOPS.netConnectedCOPS.net– Lauri StevensLauri Stevens– #140 Conference, “3 Tweeting Chiefs”#140 Conference, “3 Tweeting Chiefs”
Arcadia Police Officers’ Arcadia Police Officers’ AssociationAssociation
APOA News & APOA News & Information BlogInformation Blog– Free platform (Blogger Free platform (Blogger
– WordPress)– WordPress)– Coordinated with Coordinated with
AdministrationAdministration
APOA WebsiteAPOA Website– Positive articlesPositive articles– Allowed commentsAllowed comments– Personal touchPersonal touch
APOA TwitterAPOA Twitter
Return on Investment (ROI)Return on Investment (ROI)
Communication toolCommunication tool– Real timeReal time– DialogueDialogue
Positive branding (marketing)Positive branding (marketing)
Builds trustBuilds trust
InfluenceInfluence
Education Education
Ability to touch anyone, anywhere!Ability to touch anyone, anywhere!
ROI (continued)ROI (continued)
Listen & learnListen & learn– What is being said about your agency?What is being said about your agency?
YouTube burglary commentYouTube burglary commentCitation = harassment?Citation = harassment?
– What does your community expect?What does your community expect?
Can give your agency a personalityCan give your agency a personalityImproved relations with mediaImproved relations with mediaForce multiplier Force multiplier – Community PolicingCommunity Policing– InformationInformation
““Official” Arcadia Police Official” Arcadia Police Department PresenceDepartment Presence
Buy-in from Chief of Police, Feb 2010Buy-in from Chief of Police, Feb 2010BlogBlogFacebookFacebookTwitterTwitter– @ArcadiaPD (Verified)@ArcadiaPD (Verified)– @TRLeVeque@TRLeVeque
Nixle (Community Wire – Emergency Nixle (Community Wire – Emergency Communication)Communication)Crime MappingCrime Mapping
Arcadia Police DepartmentArcadia Police Department
What & Who is behind your What & Who is behind your successful presence?successful presence?
Buy-in from the TOP!Buy-in from the TOP!Volunteer for assignmentVolunteer for assignmentInvolve all sections of agencyInvolve all sections of agencyInternal educationInternal education– Overcomes “fear”Overcomes “fear”– Prevents embarrassmentPrevents embarrassment– Politics, legal issues, & privileged informationPolitics, legal issues, & privileged information– Everything is publicEverything is public– Leave opinion at the doorLeave opinion at the door
Policy DevelopmentPolicy Development
Successful presence Successful presence (continued)(continued)
Engage & participateEngage & participate– Comments?Comments?
PatiencePatienceTimelinessTimeliness– FLSAFLSA– Team approachTeam approach– Emergencies 9-1-1Emergencies 9-1-1
Sincerity & follow-thruSincerity & follow-thruListen, ask, and adaptListen, ask, and adapt
Successful presenceSuccessful presence(continued)(continued)
Network & ResearchNetwork & Research– Within Law EnforcementWithin Law Enforcement
International Association of Chiefs of PoliceInternational Association of Chiefs of Police
ANY other LE presenceANY other LE presence
– Outside of our profession!Outside of our profession!GovLoopGovLoop
Gov2.0Gov2.0
Private industryPrivate industry
– Evaluate “Expert” opinionEvaluate “Expert” opinion
What to talk about?What to talk about?
Crime incidentsCrime incidentsCrime trends & preventionCrime trends & preventionUpcoming activities & eventsUpcoming activities & eventsAgency awards & recognitionAgency awards & recognitionRecognize your communityRecognize your communityEnhanced press releasesEnhanced press releasesASK!ASK!ValueValue
Time Investment & cost?Time Investment & cost?
Basic presence in hours to daysBasic presence in hours to daysMaintenance = 1-2 hours per dayMaintenance = 1-2 hours per day– Personnel time $Personnel time $
ToolsTools– Free blog platformFree blog platform
Blogger, WordPressBlogger, WordPress– Free Twitter platformFree Twitter platform
Tweetdeck, HootsuiteTweetdeck, Hootsuite– Free FacebookFree Facebook– Free NixleFree Nixle– Google Alerts & AnalyticsGoogle Alerts & Analytics– Consultants Consultants
Future?Future?
Use of videoUse of video– YouTube channelYouTube channel– Press releasesPress releases
Citywide department involvementCitywide department involvementSchool DistrictSchool District– Nixle Nixle – HS JournalismHS Journalism
Overcoming ApprehensionOvercoming Apprehension
International Association of Chiefs of International Association of Chiefs of PolicePolice
Los Angeles County Sheriff’s DepartmentLos Angeles County Sheriff’s Department
Growing number of local agenciesGrowing number of local agencies
