WHAT COME ROUND DOES

We run in-home influencer marketing campaigns, getting products into the hands and homes of category influencers. We often do this by running hundreds of product parties.

Each campaign generates an abundance of high quality shareable content that allows our influencers to form an opinion on the product they tried at the party and recount stories to their

friends and families through word of mouth. We track the impact using surveys and social listening.

We bring influencer marketing to life.

THE STORY SO FAR…!

60 CAMPAIGNS

720,000+ HOURS OF

ENGAGEMENT

IN 15,000+

HOMES ACROSS THE UK

ENGAGING WITH 240,000+ PEOPLE

13,000 digital party packs downloaded

1.7m online reach

2,500+ eCRM opt-ins for BBC

320,570 people had a face-to-face conversation

about the DVD

15,000+ Facebook likes from 69 photos

NPS shift of +32 percentage points

1.2m #Atomist impressions

141 product reviews

222,899 people had a face-to-face conversation

about the iron

361 pieces of UGC

#CUTTHECORD

8,000 hours of product engagement

1.1m #NowSing impressions

70% of guests reasonably likely to purchase the game as a direct result of

the campaign

571,134 people had a face-to-face conversation about the

Now...Sing video game

NPS increased by 55 points

3600% increase in reviews

1.2m #MacaronManicure

impressions

240 pieces of UGC

90,228 people had a face-to-face conversation

about the macarons

NPS shift of +80 percentage points

19,000+ hours of product engagement

3.9m online reach

Album pre-order was required. 83% of hosts would otherwise

not have pre-ordered

400,713 people had a face-to-face conversation about the

album

60,000+ Facebook likes from 143 photos

THE POWER OF INFLUENCER MARKETING

HOW WE DO IT…

IN HOME BRAND

ADVOCACY

SAVVY SAMPLING

INFLUENCER OUTREACH

Parties in homes and workplaces across the

country

Targeted alternative to conventional sampling

Influential bloggers across wide range of topics from database

THE MODEL – IN HOME BRAND ADVOCACY

OFFLINE INFLUENCERS ONLINE INFLUENCERS

THE BLEND

THE MODEL – SAVVY SAMPLING

THE MODEL – INFLUENCER OUTREACH

INFLUENCER PACKS MADE & SHIPPED BY US

1,000 Producttrialsinvolving1,000potentialnewcustomers166,425 Conversations&recommendationsgenerated

500,000 Impressions500 Opt-ins

3,000 Hoursofproductengagement

50% ofinfluencers/amplifierslikelytopurchase20 PercentagepointincreaseinNetPromoterScore

DELIVERABLES (100 PARTIES)

18p perpersonreachedoffline6p perpersonreachedonline

BRANDS THAT HAVE USED COME ROUND