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2 • 14ANGEL.CO/PAYMETRICS
WHAT WE DOPAYMETRICS GIVES PAYPAL USERS A SIMPLE, POWERFUL reporting DASHBOARD THAT PROVIDES AN AT-A-GLANCE VIEW OF THEIR BUSINESS sales.
THE PROBLEM
3 • 14ANGEL.CO/PAYMETRICS
PayPal does not provide tools that allows merchants to get an understanding of their business.
Monthly Revenue is a commonly used metric, but it is often a poor, lagging indicator of business health.
The current reporting process involves laborious, manual tasks which are prone to user error.
Without accurate KPIs, business owners make uneducated decisions that fail to grow their business.
‣ LACK OF UNDERSTANDING
‣ REVENUE IS A POOR METRIC
‣ MANUAL REPORTING ISSUES
‣ STRATEGIC BUSINESS DECISIONS
7 • 14ANGEL.CO/PAYMETRICS
market opportunityPayPal has more than 8 Million Business Accounts. In 2014, PayPal Merchant Services transacted $168B, an increase of 34% Year Over Year.
IDC predicts that Visual Data Discovery Tools will grow 2.5X faster than the rest of the Business Intelligence (BI) market.
PayPal Checkout was added to 69,379 websites last month.
- https://www.paypal-media.com/about
- http://www.idc.com/getdoc.jsp?containerId=prUS25329114
- https://www.similartech.com/technologies/paypal
$56B
$77B
$97B
$125B
$168B
8 • 14ANGEL.CO/PAYMETRICS
‣ PROVIDING A METRICS DASHBOARD FOR SALES HEALTH ‣ GENERATING ACTIONABLE STATISTICS, METRICS, AND GRAPHS ‣ EDUCATING USERS ON DRIVING FORCES BEHIND METRICS ‣ INTEGRATING WITH 3RD PARTY SOLUTIONS FOR CRM AND MARKETING ‣ PROVIDING GOAL-BASED TRACKING AND NOTIFICATIONS OF KPI
In less than five minutes a Paymetrics user can sign up and connect their PayPal account enabling our service to import and analyze their sales history providing metrics that identify opportunities for business growth.
paymetrics solution
PAYMETRICS INCREASES SELLER REVENUE BY:
Customer Lifetime Value Annual Run Rate Average Transaction Value Transaction Fee RatioPurchase Velocity Average Product Value Customer Growth Subscription Reporting
SOME OF OUR METRICS:
BUSINESS model
9 • 14ANGEL.CO/PAYMETRICS
FREEACCESS
PLUG INSUBSCRIPTION
AFFILIATEREVENUE
POWERUSER FEES
‣free access to complete dashboard Quickly grab market share and become the default tool for PayPal Sales Analysis.
‣subscription for plug-in add ons Third Party integrations (CRM, HelpDesk, Marketing) require a monthly subscription to activate.
‣affiliate revenue for 3rd party integrations Third Party service pay for new account referrals.
‣subscriptions for enhanced features Power User features (Data Portability, Custom API Integration) incur a monthly subscription fee.
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competitionPAYPAL OTHER GATEWAYS SAAS VS. APP
PAYMETRICS YES - SAAS
CHARTMOGUL - STRIPE, BRAINTREE, CHARGIFY, RECURLY
SAAS
BAREMETRICS* - STRIPE SAAS
MAINMETRICS - BRAINTREE SAAS
SAAS-METRICS - STRIPE SAAS
CASHMETRICS - BRAINTREE SAAS
PUTLER YES MOST GATEWAYS APP/SAAS
PAYSKETCH YES - APP
*Baremetrics.io has raised $500K seed and publicly discloses monthly revenue: $28K (Up 900% YoY).
Website gateway Integrations: 1M
12K
1K
PayPal:STRIPE:
BRAINTREE:
Estimated number of websites using the designated payment gateway.https://www.similartech.com/technologies/paypalhttps://www.similartech.com/technologies/stripehttps://www.similartech.com/technologies/braintree
11 • 14ANGEL.CO/PAYMETRICS
paymetrics TEAM
Shannon Sofield Founder
Founded PayLoadz.com, a Digital Gods eCommerce SaaS which processed over $75M on PayPal
Top 10 eLance Developer400+ Developers on StaffCMMI 3 Company
Started PayPalDev.org, an online forum with 22K registered PayPal Developers
Author: PayPal Hacks, published by O’Reilly.
Served as a founding member of the PayPal Developer Advisory Board
PayPal Star Developer of the Year 2004
eBay Star Developer of the Year 2006
Author: Dotcometrics: Measuring Online Success
DEVELOPMENT PARTNER:
http://www.smartdatainc.com/
LAUNCH STRATEGY
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Launched as part of the PSLU Accelerator Program on February 2nd, 2015.Targeting 50% weekly user registration growth during accelerator Feb 2- Apr 28.
Direct recruiting top 2,000 PayLoadz seller ($63M in sales).
Placement and direct email soliciting of 22K PayPalDev.org members.
AdWords, facebook, twitter, and direct placement (digitalpoint forums).
20,000 websiteS using PayPal sorted by category, location, and monthly visits.
54321 ‣ PSLU Accelerator
‣ payloadz USERS
‣ paypal dev foRum
‣ managed ppc
‣ the big list
WE ARE RAISING: $300,000
C O N T E N T C R E A T I O N
S C A L E A W S B A C K E N D
D I R E C T M A R K E T I N G
D E V E L O P E R S A N D D E S I G N
Use of Funds: Continue to bootstrap development and expand direct marketing and content creation to grow the user base as quickly as possible.
PAYMETRICS IS A DELAWARE C CORPORATION
Shannon [email protected] angel.co/paymetrics
