TalenthouseArt works.

Introducing: CaaS – Content as a Service

The Talenthouse platform brings brands

together with artists who create content that connects

with people.

Work by Joel Sossa Mexico

“Art has the power to transform, to illuminate,

to inspire and motivate.”

Dave Stewart, Talenthouse Creative Director

Artists that we work with

U2 Justin Timberlake Maroon 5

Lady Gaga Linkin Park Deadmau5

Rihanna

Green Day

Brands that we work with

Our Exec Team

Amos Pizzey Founder, Co-CEO, CCO

Roman Scharf Founder, Co-CEO

Maya Bogle Co-Founder & MD (UK)

Chris de Wolfe CEO at SGN

former Myspace founder

Dave Stewart Co-Founder

Eurythmics, The Hospital Club, Weapons of Mass Entertainment

Richard Abramson President

Ashwin Navin Co-Founder & CEO at Samba TV

former BitTorrent founder

Pro Sieben Sat 1 German Media Company

William Lauder Chairman

Esteé Lauder

Gerard Butler Actor

Our Board and Investors

“Talenthouse enables Microsoft to directly support creative projects, giving creators the opportunities to make the right connections. We are excited to be part of this innovative platform and believe this will positively transform the creative industry.”

Craig Hepburn Global Director, Social & Digital Media

Microsoft

Art/Design Film Photography Music Fashion

Talenthouse is a community of artists, designers, filmmakers, fashion designers,

musicians and photographers in 175+ countries

Art/Design A1. Create a print advertisement e.g. billboard / magazine /

other media placement A2. Create artwork e.g. album cover / movie poster A3. Re-imagine artwork e.g. Renaissance, Pop Art, Cubism A4. Customize the design of a product / case / skin / cover

(template required) A5. Design POS materials e.g. store artwork /window /

packaging / shopping bags / sales promotional items A6. Create disruptive advertising installations e.g. living or "

3D billboard A7. Design a mood board for a live art opportunity "

e.g. street art, murals, sculpture A8. Design a logo / animated logo A9. Create a portrait / illustration / comic book / doodle

Film (includes new and existing work) C1.  Make a music video C2. Create a short film or documentary C3. Create a teaser film C4. Create an animation C5. Create a media ident / opening sequence C6. Create a show reel C7. Create an advertisement

Custom formats available upon request

Photography (includes new and existing work) B1. Capture a theme / slogan / feeling / moment B2. Capture a live event B3. Create a photo collage B4. Attend a photo shoot B5. Re-touch art on a new or existing photo

Music (includes new and existing work) D1.  Remix a song D2. Create new vocals / write lyrics D3. Produce new beats D4. Cover a song D5. Create original music D6. Create a soundtrack D7. Perform on stage with or open for D8. Create a mix D9. DJ alongside

Fashion E1. Design an outfit e.g. photo shoot, red carpet, performance E2. Design accessories e.g. jewelry, masks, headpieces E3. Design shoes e.g. sneakers, high heels E4. Create a range for a pop up or fashion show E5. Become a fashion presenter E6. Create merchandise designs e.g. T-Shirts, Bags E7. Become a model E8. Design a print/pattern

Ideas Menu

“Artists make the most compelling content and actively grow their audience. They represent an unrivaled force of consumer influence.” Mark Simmons Author

Talenthouse artists are social media influencers and provide premium content that drives consumers

engagement and participation.

Brands

Creators

Consumers

have a need for high quality premium content at scale. want a creative outlet, to gain recognition and to make money. ignore interruptive advertising messages, and prefer to engage with interesting content

Announcement

The Solution: The Talenthouse Creative Invite®

The Challenge: Deliver reliable on-brand content to power

owned, earned and bought media channels.

Voting Submissions

Brand selects artists work which may be used across their owned, earned

and bought channels.

Public Facebook and Twitter voting driving social engagement and

peer-to-peer conversations.

Artists and creators are invited to submit. Open call for submissions 6-8

weeks.

UGC

Talenthouse produces a continuous stream of premium on-brand content

Pro Content

Premium Content

UGC

Digital

Social

ATL

TV OOH Print

Cinema

Facebook Twitter

Instagram YouTube

etc

Owned Earned Bought

Volume ImpactPro

Content

Talenthouse Premium Content

User Generated Content UGC

Social

ATL

TV OOH Print Cinema

Facebook Twitter Instagram YouTube etc.

Owned Earned Bought

Content as a Service to fuel owned, earned and paid channels

Ftalenthouse

Content as a Service to fuel owned, earned and paid channels

Talenthouse Brand

Design Photography

Fashion Music

Film

Owned Media

Website . Blog . FB-Page . Newsletter

Earned Media

Facebook . Twitter . Instagram . YouTube

Paid Media

TV . Print . Radio . Digital . Outdoor

Consider your audience touchpoints and where Artists can add value to your brand

Owned assets, also consider: Events, ambassadors, product design, store/work space, employees etc

Creative Invite®

Timeline

Talenthouse provides a continuous stream of reliable on-brand content.

6-8 weeks 1 weeks 1 weeks

Creative Invite®

launches Artist

selected Facebook

and Twitter public voting

Multiple !blog posts !

and supporting !editorial / !

guest judge !activation!

Life !changing !

stories, social !currency, post !

campaign survey, !content !licence!

Work by Aliona Kononova Moldova

Mainstream / brand

fans participation!

Sales !drivers !

targeted to !voters!

Weekly !galleries!

Embeddable !Facebook Apps !

and iframes / !social content !

calendar!

Why Talenthouse works

5

1

2 3 4

Creative Invite® generates premium content for all digital and ATL channels, building social currency, stories and emotional connections.

Global community of artists and creators and a network of trusted colleges, media and fulfillment partners

Cloud technology meaning every Creative Invite® can live across and feed multiple platforms.

Sophisticated and mature social voting technology works across multiple platforms and browsers.

Expertise, project management and internationalisation capability

“The Talenthouse Creative Invite gave designers the chance to work

with our global brand. The response has been fantastic and we are overwhelmed

by the number and quality of content generated.”

Ben Ashlin Global Head of Marketing adidas eyewear

Why Talenthouse works

Creative a music video for Avicii and burn®

Case Study

Avicii Artist

Case Study

Submissions The Brief The Challenge

Results

Burn®, together with International DJ Avicii, invited film and video directors to create an original music video for Avicii’s new track, Speed (Burn® and Lotus F1® Team Mix).

Drive awareness of burn®

in the key territories •  Amplify the partnership between

Avicii and Burn® • Create engaging, inspiring and

shareable content for all social channels

3.7 million video views channels served: Facebook, Twitter, Blog, Youtube

Creative a music video for Avicii and burn®

Design a playsuit for Jessie J and vitaminwater®

Case Study

Selected Artist

Design a playsuit for global super star Jessie J with glacéau vitaminwater® to rock the stage at the annual Rock in Rio event in Brazil. Playsuit Design by Zuri Herrera Mexico

Jessie J Artist, LIVE at the Rock in Rio

Case Study

Submissions The Brief The Challenge

Results

Glaceau vitaminwater® (part of the Coca-Cola Company) partnered with Talenthouse to amplify their relationship with pop icon Jessie J. Through Talenthouse, they hosted a Creative Invite® inviting fashion designers across the globe to submit show stopping playsuit outfits for Jessie to wear on stage at the Rock In Rio event in Brazil, where she headlined alongside Justin Timberlake and Alicia Keys.

• Drive awareness for Glaceau vitaminwater®

•  Leverage brand ambassador Jessie J • Grow social media audience • Create content to engage existing

audiences

3.7 million video views channels served: Facebook, Twitter, Blog, Youtube

Design a playsuit for Jessie J and vitaminwater®

Photograph for Nokia and National Geographic

Case Study

Work by Hattie Simms Great Britain (UK)

Photograph for Nokia and National Geographic

21

Case Study

Submissions The Brief The Challenge

Results

Nokia and National Geographic invited photographers from across the globe to submit photos inspired by the spirit of travel, nature and adventure for the chance to join world-class photographer Stephen Alvarez on a mentoring road trip through Puerto Rico.

•  Amplify Nokia’s partnership with National Geographic

• Connect Nokia to cool content creators • Drive unique content that highlights the

features of the Nokia Lumia 1020 •  Engage brand rejecters and initiative

consideration

1,600 artist participants, 400,000 influencers channels served: Facebook, Twitter, Tumblr, Blog, PR

Works by Elena Goroscenco Moldavia Laurent Seince France . Nathan Gonzales United States . Kiattikhoun Limmany France

Premium Content as a Service for Brands

Photo Design Film Music Fashion Artwork

Website Blog Twitter Talenthouse Instagram Pinterest Youtube Newsletter Facebook Vine Tumblr

Ready made content items ...

... for all owned,earned, bought channels.

... feat. premium content across all verticals ...

Facebook!

Blog!

Tweets!

DC Shoes . Facebook Nokia . Facebook

Content Item Examples

Chef Ludo . Facebook & Twitter Jessie J & vitaminwater . Instagram

Content Item Examples

Dracula Untold . Twitter

Content Item Examples

Adidas . Facebook Nokia . Facebook

Pinterest

Content Item Examples

Tumblr

Talenthouse . Facebook

Content Item Examples

Talenthouse . Twitter Talenthouse . Instagram

Content Item Examples

ATL AMPLIFICATION

Content Item Examples

Art works.

Thank you