Good Audience Fundraising Deck - Angel Round

SHERMAN LEE C O - F O U N D E R & C E O

@GoodAudience

ENGAGE GROW

VISION

www.goodaudience.com

Few companies have in-house solutions leveraging social for

organic user acquisition

Good Audience will do for social media what SEO did for search

TARGET

Thus far Social Media has been either responsive or paid

Large and growing market with few people playing in it

http://www.goodaudience.com

20% revenue loss for not using well targeted social media

THE PROBLEM

Manually searching for the right people to target & engage is time consuming

Hiring an agency is expensive


81% of all businesses have less than 50 followers


Automated social media targeting; powered by machine learning + scalable workforce

OUR SOLUTION

ENGAGING INTERACTIONS

FINDING CUSTOMERS

GROWTH TRACKING

POSTING CONTENT

INCREASED BOTTOM-LINE




GROWTH TRACKING Take a quick pulse of your social presence.

Find profile optimizations and campaigns to run.

Measure the influence & size of your network.

Track your mentions along with shared content.



DAILY GROWTH Our recommendation engine returns actions weighted by expected value; grow your audience and influence.

Engage with suggested influencers as well as potential customers.

Publish re-shareable content that your followers will love.

TARGETING Find people and conversations by keyword.

Drill down by age, gender, location and device type.

Collected over 2M data points for target markets across industries.


ADVANCED ANALYTICS Keyword analysis to expand

your reach & audience

Analyze your competitors’ tactics and receive improvement recommendations


SOCIAL MEDIA ROI Integrate with your favorite analytics tool.

Track the entire funnel; from new follower, to website visitor, to new user sign up.

Put a dollar value on each follower. Understand how they contribute to your business.

TRACTION


Since turning on revenue Good Audience has grown over 10% week over week

$8K

$6K

$4K

$2K

0

August September November December

MR

R

January

TURNED ON

REVENUE

October

PIVOT

CUSTOMERS ❤



Million businesses using

social media

Billion and growing

MARKET SIZE

25 19.1


$

Began with penetrating communities in SF, LA, NYC & LDN

BUSINESS MODELWe drive business results via monthly subscription with an entry point for every budget, from individual to enterprise.

Dedicated account manager

Targeted engagements

900-1,200 Followers

60 Tweets

Profile optimization

Outreach

$299 ROCKET FUELED

Dedicated account manager


500-800 Followers

30 Tweets

—

—

$199 RUNNING LIKE A BOSS

Dedicated account Manager


200-400 Followers

—

—

—

$99 SLOW & STEADY




RESPONSIVE

STARTUP/SMBS

ORGANIC CAMPAIGNSPAID CAMPAIGNS

COMPETITIVE LANDSCAPE

ENTERPRISE


KARL GUSNER CO-FOUNDER + CTO

Grew blogger to over 200M users

Increased audience for each blogger

Co-founder/CTO Marqueed and Co-founder Mixy.tv

Friends since high school, went to university together, both engineers.

TEAM

SHERMAN LEE CO-FOUNDER + CEO

Scaled Yahoo’s content platform from 0 to 600M users

Led Product Management in Search (25 research scientists)

Social media manager for 200+ accounts across all industries



RAISING


SEIS

£150k

LONDON 2014

Small Business & Entrepreneurship

Good Audience Fundraising Deck - Angel Round