Mutually owned by Suraj And Umesh

BACKGROUND

More than 60 % of total meat consumption in the country was met by the export from other countries.

National production fulfilling only the 40% of the demand.

In this scenario, poultry farming has got a huge potential in Nepal.

Putting this scenario into consideration, we ( Suraj, and Umesh, proprieties of Rato Bhale company ) decided to capitalize this opportunity to serve the people and to make the country self dependent in the poultry products.

PRELIMINARY WORK

1000 chickens would be optimum for the initial operation of the business.

Production site :- Gokarna; Plenty open space, cheap labors, road connection, water availability and immediate access to Kathmandu valley.

Feasibility study by the experts shows positive results.

PRELIMINARY WORK

An area of about 10,000 sq. feet for the farm House with 3 rooms rented for the storage of

pellets, equipment as well as for the employees to guard the farm.

The land leased for 5 years with options of extension.

Initial investment Rs.10, 00,000 Three lakhs from each partner and the rest

as loan.

Buying chickens, building cage house, stocking the pellets, hiring the expert and other miscellaneous tasks.

50% gross margin expected within 6 months of its operations withholding the chances of any accidental or unexpected incidence.

Loan repayment within 3 years and obtain the breakeven point within 2 years

OBJECTIVES

Becoming the "Best and most hygienic poultry producer in the area" complying by the national standards for food and drugs.

Turn in profits from the first six weeks of operations.

Maintain 50% gross margin ratio. Winning the hearts and tastes of our beloved

consumers and establishing a brand image of the company through heavy marketing campaigns in the first one year.

KEYS TO SUCCESS

State of art cage framework accommodating optimum number of chickens with mitigated possible hazards.

Diverse slaughters network, market chain management, optimum inventory level and ‘customer is king’ policy.

Regular visits by medical workers and hygienic poultry house environment.

MISSION:

Rato Bhale poultry producer will make its best effort to live up to the consumer’s expectations by delivering the best of its product to the end users. The nutritious and protein rich product from our farm would always be the first choice of our consumers.

COMPANY SUMMARY

Limited liability company, producing chickens, eggs, and, litter as a by-product in its state of art poultry farm units.

Status: small and cottage industry.

Ownership structure The company would be jointly owned by Mr.

Suraj Ghimire, and Mr. Umesh B.C. It would be a partnership enterprise with each of the owners holding 50-50 % of the share

PRODUCTS

In the phase I, only mature broiler hens produced for the purpose of meat.

Achieved by using highly-nutritious pellet ingredients and a high level of hygiene.

Battery units accommodate 9X9 inch space per Hen.

Price list would be verified with the latest market trend and optimum mix for demand and supply would be maintained.

MANAGEMENT TEAM

Energetic and able managers cum owners. Mr. Suraj Ghimire as the General Manager

and also responsible for the sales, marketing and operation department.

Mr. Umesh BC responsible for the HR, finance and public relation department.

Advisory board consists of dignified personalities like Mr. Sushil Pant, Dr Shyam Maskey and different experts in the field.

MARKET NEEDS

Average per-capita consumption of poultry meat and eggs stands at 9 kg and 120 pieces.

Commercial poultry farming is growing at a rate about 15 % per annum.

Broiler live chickens per year ~ 56.1 million. Annual egg production ~ 714.6 million. Over 2,500 poultry throughout the country. >NPR 16 billion invested in poultry business.

MARKET SEGMENTATION

Focus the highly acclaimed slaughters house which supply meat to the various class of customers.

Target groups would be the high end customers vying for the best possible chicken.

We want to displace the import of chickens from countries like Bangladesh, India, Indonesia, Brazil, etc. by 50% in 5 years.

Start-up Summary:

THE START-UP EXPENSES (RS 96,000)

Hiring advisors and technical experts Rs10,000. Brand development Rs5,500; Brochures and

pamphlets (3,000 pieces at Rs0.1per copy) total amount Rs5,700.

Insurance coverage at a total premium of Rs4000. Pre-paid rent six month at Rs1 per sq.ft. totaling

Rs60,000. Battery style cage structures build up of Rs2,000. Transportation Rs2,000; phone and utility deposits

Rs2,000 Stationeries and Office supplies – Rs300

REQUIRED START-UP ASSETS RS904 ,000

Operating capital Rs45,000; salary of unskilled labors (2x4,000) Technician's salary of Rs7,000 for the first month and cash reserves for the first three months of operation (approx. Rs10,000/month).

Bank balance Rs3,82,000. Start-up inventory Rs95,000, includes: Broiler chicks (1000 heads @ Rs30/head) – Rs30,000 Pellet balls (30 quintals @ Rs3,000/qntl)– Rs90,000 Protein supplements, vitamins & antibiotics – Rs5,000 Equipment and machineries Nets, baskets, buckets, tillers & misc. – Rs17,000 Heating, lighting system and pellet machine –Rs40,000. Farm house building – Rs200,000.

REQUIREMENTS OF POULTRY FARMING

Site selection Link with motor able road, Abundant water supply, 24 hour electricity and all around communication facility.

Shape and size We can start with any amount of fund and infra -structures. Chicken can be even brought up in households feeding

over spillover foods and other wastes. Optimum number of chickens and corresponding size of

the farm should be considered provided with abundant resource of pellets.

Poultry expertise A specialist on the field of poultry with the

knowledge of diseases and medications would be in constant contact.

Regular inspection of the farm by vet nary doctors should be made.

The workers should also have some knowledge of handling the chickens and identification of diseases.

Acquisition of materials: Raw materials should always be available and

stock should be plenty as chickens cannot survive much without food.

Pellets bought in big lots provide economies of scale.

Protein rich supplements, antibiotics and vitamins should also be given in regular basis.

Required amount of feed and day old chicks will be imported.

Marketing and distribution Poultry farms, with the broilers, won’t make profits if the

finished products i.e. hen are not taken to the market after specified time normally 6 weeks.

After 6 weeks the hens won’t convert the feeds into flesh so, it would be unproductive to hold them any longer.

Preparation and disinfection of shed Floors ,interior of the walls & roof will be scrubbed to

remove litters Dust from pens will be washed with fresh water and

battery brooders will be disinfected using 5% phenol solution ,followed by spraying of 3% solution of Korhsolin (disinfectant) inside and outside the shade .

Feeding Starter ration from 0 to 3 week. The ration will have energy value of 3200MEKcal/kg. A combination of 23.5 sesame meal and 28%

soybean meal gives good result in broiler performance ,provided the minimum recommended levels of lysine ,methionine and cysteine.

Diet formulated using locally available sesame seeds without a premix, produces a weight gain about 20% lower than attained by a commercial diet , with 15% inferior feed conversion and a similar mortality.

Vaccination and medication To maintain health of poultry, timely vaccination and medication by vet nary will be done. 

Litter management Rice husk will be used as litter by maintaining 5

cm thick on floor. The litter will be stirred twice in a week to

prevent watery. Wet litter will be removed and dry will be

replaced. Before placing the litter in poultry house, dust lime will be used as disinfectant.

Brooding and rearing: After receiving of chicks they will be put in pre-heated

brooder with proper temperature of 90 to 95 degree Celsius with adequate dry litter.

The temperature is maintained as below: Age temperature (°F)

1st week 952nd week 903rd week 854th week 805th week 756th week 70

Lighting management: Brooder house will be provided with 24 hour light

throughout the growing period with one 60 watt bulb for each 200 sq. feet of floor space.

Floor space:81 sq. inch per bird will be provided.

Vaccination: Broiler will be vaccinated as follows: Age days of vaccination One day Marek or F1 vaccine 14th day Gambaro intermediate 26th day Ranikhet F1 or Lasota. 28th day Gambaro intermediate

OBSERVATION

Initial weight Weekly live weight Weekly feed consumption Average weekly feed intake Average daily gain Daily water consumption Weekly live weight gain FCR=Average daily feed intake Average daily gain Economics of production

Net income per bird(RS) = Gross income-Gross expenditure/Number of live birdsNet income per kg live weight = Net income from bird/Total live weight of bird

PLAN OF WORK

Month Work schedule January 15th day-shed preparation

20th day – disinfection of shed25th day – buying of chickenFebruary 1st day-ration feeding; live weightMarch Similar as February calendarApril Selling in market and consumption

Expected outcomes The weekly weight gain and feed efficiency will be known. Growth performance of broilers will be identified. Carcass characteristics and nutrient digestibility will be

identified. Rearing of broilers will be known.

BUSINESS RISKS

Financial Risks Changes in our own or competitors' pricing policies Fluctuations in expected revenues from distributors,

retailors and strategic partners. Timing of costs related to acquisitions or payments. Legislative / Legal Landscape Malpractice and other related liability State regulations on quarantine, insurance and the

practice of medicine. Storage, transmission and disclosure of firm’s

information and hygiene records

STRATEGY

Anticipate and respond to consumer preferences for content, Preference and service.

Attract, excite and retain a large audience of consumers to the Rato Bhale Products.

Create and maintain successful strategic alliances with high quality partners

Build the Rato Bhale brand rapidly and substantially Timely availability of budget and feeds. Compete effectively against better-established Rivals, like Ratna

Hatchery (P) Ltd , Gems Agro Livestock Industries Pvt. Ltd etc Assumptions Poultry raising environment will be favorable for growth. Poultry grower will adopt technology Outbreak of birdflue remains normal

Financial Plan: The owners have provided the company with

sufficient start-up capital. With successful management aimed at

establishing and growing a loyal customer base, the company will see its net worth doubling in two years.

Rato Bhale will maintain a healthy 50% gross margin, which combined with reasonable operating expenses, will provide enough cash to finance further growth.

Thank You