Poultry Farm

Poultry Farm: A Feasibility Study

Chapter IV

Marketing Analysis

a.) Market Definition

i. Specific target market/market segmentation

- For my business, the product that I am offering are a chicken eggs are suited

for all ages, there will be no age limit.

- Retailers and wholesalers who has their own business.

b.) Customer Profile

- The prospect target costumers are the residents of barangay San Jose

MalilipotAlbay as the primary customer to satisfy their needs.

c.) Competition

i. List of Potential competitors

ii. List of competitive advantage of product/business

- The competitive advantage of the product is that in any quarter of the year the

poultry business will be much available.

- It comes from high breed broilers.

- Affordable and fresh

d.) Demand and Supply

e.) Risk

i. Disease caused by the change of seasons/climate

Ex. Birds flu etc..

ii. Identify Solution to Perceived Risks

- Having clean cages for the broiler and giving vitamins to the broiler.

Poultry Farm 1


- Proper sanitation.

- Technical information in addressing in treating such disease and proper

training to the caretaker.

Poultry Farm 2


Chapter V

Marketing Plan

a.) Sales strategy, e.g merchandising, personal selling etc.

- In sales strategy, getting direct to the sari-sari store owner would be much

suitable in earning profit,

b.) Distribution Channel, e.g wholesale or retail

- For the distribution of business it can be wholesale or retail.

Wholesaler would be given discounts depending on the amount.

And retails would be sell at the amount.

c.) Advertising Promotion

- For the advertisement of 365 poultry farm. We choose tarpaulins which will

be post outside the store and give fliers about the product and business. To

promote the product, selling it to customers at low price.

d.) Pricing and Pricing Policy

- Pricing of eggs would be categorized according to its size .

SIZES PRICE

Small P 4.00

Medium 4.50

Large 5.00

Poultry Farm 3


Chapter IV

Marketing Analysis

f.) Market Definition

i. Specific target market/market segmentation

- For my business, the product that I am offering are a chicken eggs are suited

for all ages, there will be no age limit.

- Retailers and wholesalers who has their own business.

g.) Customer Profile

- The prospect target costumers are the residents of barangay San Jose

MalilipotAlbay as the primary customer to satisfy their needs.

h.) Competition

i. List of Potential competitors

ii. List of competitive advantage of product/business

- The competitive advantage of the product is that in any quarter of the year the

poultry business will be much available.

- It comes from high breed broilers.

- Affordable and fresh

i.) Demand and Supply

j.) Risk

i. Disease caused by the change of seasons/climate

Ex. Birds flu etc..

ii. Identify Solution to Perceived Risks

- Having clean cages for the broiler and giving vitamins to the broiler.

Poultry Farm 4


- Proper sanitation.

- Technical information in addressing in treating such disease and proper

training to the caretaker.

Poultry Farm 5


Chapter V

Marketing Plan

e.) Sales strategy, e.g merchandising, personal selling etc.

- In sales strategy, getting direct to the sari-sari store owner would be much

suitable in earning profit,

f.) Distribution Channel, e.g wholesale or retail

- For the distribution of business it can be wholesale or retail.

Wholesaler would be given discounts depending on the amount.

And retails would be sell at the amount.

g.) Advertising Promotion

- For the advertisement of 365 poultry farm. We choose tarpaulins which will

be post outside the store and give fliers about the product and business. To

promote the product, selling it to customers at low price.

h.) Pricing and Pricing Policy

- Pricing of eggs would be categorized according to its size .

SIZES PRICE

Small P 4.00

Medium 4.50

Large 5.00

Poultry Farm 6


Chapter VI

Production Plan

a.) Production process

Poultry Farm 7


b.) Machineries and Equipment

Second hand tricycle - P 35,000.00

Nipa Hut (Labor and Materials)

DescriptionQuantity Unit price Total amount

Bulb15 watch(4 pieces) P 80.00 P 320.00

Lumber20 pieces (2x3x12) 60.00/pc. 1,200.00

10 pieces (22x6x12) 85.00/pc. 850.00

10 pieces(2x12x12) 100.00/pc. 1,000.00

Nail3 kg.( 3 ) 55.00/kg 165.00

2 kg. ( 5 ) 70.00/kg 140.00

Bamboo50 pieces 5.00/pc. 1,000.00

Anahaw300 pieces 2.00/pc. 600.00

Plastic Rattan 20 pieces 1.00/pc. 100.00

TOTAL P5,375.00

Materials - P5,375.00

Labor - 1,500.00

P6,875.00

Poultry Farm 8


Plant Layout

Poultry Farm 9


Plant Location

BilisanoResidence Bilaos Residence

Bil to poultry Nick Store

toLegazpi City to Tabaco City

NATIONAL ROAD

For the plant location of the business is located at zone 5 San Jose

MalilipotAlbay.

Production schedule

- The business is open for transaction everyday except on regular holidays.

Poultry Farm 10


Costing and costing method

a. Machineries and Equipment


b. Nipa Hut (Labor and Materials)




10 pieces (22x6x12) 85.00/pc. 850.00

10 pieces(2x12x12) 100.00/pc. 1,000.00

Nail3 kg.( 3 ) 55.00/kg 165.00

2 kg. ( 5 ) 70.00/kg 140.00




TOTAL P5,375.00

Poultry Farm 11



Labor - 1,500.00

P6,875.00

c. Raw Materials (Feeds& Broiler)

Description Quantity Price Monthly Yearly

Broiler 100 pcs 35.00 3,500.00 -

Chick booster 6 sacks 1,020.00 6,120.00 73,440.00

Broiler starter 8 sacks 1,495.00 11,960.00 143,520.00

Laying Mash 10 sacks 1,500.00 15,500.00 180,000.00

TOTAL 36,580.00 438,960.00

Salaries and Wages

Position No. of Position Monthly Yearly

Manager/Owner 1 5,000.00 60,000.00

Caretaker 1 2,500.00 30,000.00

Utility 1 2,500.00 30,000.00

Delivery Boy 1 2,000.00 24,000.00

TOTAL Php 12,000.00 Php 144,000.00

Poultry Farm 12


Benefits

Position Phil-health SSS Monthly Yearly

Manager/Owner 100 350.00 450.00 5,400.00

Caretaker 100 250.00 350.00 4,200.00

Utility 100 250.00 350.00 4,200.00

Delivery boy 100 250.00 350.00 4,200.00

TOTAL Php 1,500.00 Php 18,000.00

Advertising

Tarpaulin P 1,300.00

Leaflets 800.00

TOTAL Php 2,000.00

Utility

Monthly Yearly

Electricity 1,000.00 12,000.00

Water 500.00 6,000.00

TOTAL Php 1,500.00 Php 18,000.00

Permit and Licenses

Fees

Mayor’s permit 1,500.00

Sanitary permit 500.00

BIR permit 500.00

DTI permit 800.00

Poultry Farm 13


Barangay clearance 200.00

TOTAL Php 3,500.00

c.) Machineries and Equipment


Nipa Hut (Labor and Materials)




10 pieces (22x6x12) 85.00/pc. 850.00

10 pieces(2x12x12) 100.00/pc. 1,000.00

Nail3 kg.( 3 ) 55.00/kg 165.00

2 kg. ( 5 ) 70.00/kg 140.00


Poultry Farm 14




TOTAL P5,375.00


Labor - 1,500.00

P6,875.00

Plant Layout

Poultry Farm 15


Plant Location

BilisanoResidence Bilaos Residence

Bil to poultry Nick Store

Poultry Farm 16


toLegazpi City to Tabaco City

NATIONAL ROAD

For the plant location of the business is located at zone 5 San Jose

MalilipotAlbay.

Production schedule

- The business is open for transaction everyday except on regular holidays.

Costing and costing method

d. Machineries and Equipment


e. Nipa Hut (Labor and Materials)




10 pieces (22x6x12) 85.00/pc. 850.00

Poultry Farm 17


10 pieces(2x12x12) 100.00/pc. 1,000.00

Nail3 kg.( 3 ) 55.00/kg 165.00

2 kg. ( 5 ) 70.00/kg 140.00




TOTAL P5,375.00


Labor - 1,500.00

P6,875.00

f. Raw Materials (Feeds& Broiler)

Description Quantity Price Monthly Yearly

Broiler 100 pcs 35.00 3,500.00 -

Chick booster 6 sacks 1,020.00 6,120.00 73,440.00

Broiler starter 8 sacks 1,495.00 11,960.00 143,520.00

Laying Mash 10 sacks 1,500.00 15,500.00 180,000.00

Poultry Farm 18


TOTAL 36,580.00 438,960.00

Salaries and Wages

Position No. of Position Monthly Yearly

Manager/Owner 1 5,000.00 60,000.00

Caretaker 1 2,500.00 30,000.00

Utility 1 2,500.00 30,000.00

Delivery Boy 1 2,000.00 24,000.00

TOTAL Php 12,000.00 Php 144,000.00

Benefits

Position Phil-health SSS Monthly Yearly

Manager/Owner 100 350.00 450.00 5,400.00

Caretaker 100 250.00 350.00 4,200.00

Utility 100 250.00 350.00 4,200.00

Delivery boy 100 250.00 350.00 4,200.00

TOTAL Php 1,500.00 Php 18,000.00

Advertising

Tarpaulin P 1,300.00

Leaflets 800.00

TOTAL Php 2,000.00

Poultry Farm 19


Utility

Monthly Yearly

Electricity 1,000.00 12,000.00

Water 500.00 6,000.00

TOTAL Php 1,500.00 Php 18,000.00

Permit and Licenses

Fees

Mayor’s permit 1,500.00

Sanitary permit 500.00

BIR permit 500.00

DTI permit 800.00

Barangay clearance 200.00

TOTAL Php 3,500.00

Poultry Farm 20

Documents

Poultry Farm