Group Members

Executive Summary

Vision of The Company

Mission of The Company

Key Products

Customers

Suppliers

Channel

Partners

FARM

Importers

Business Model

Distributors

Strategy

Formation

Location : Banshkhali, Union-A,1200,

Chittagong, Bangladesh

Size :70,000 sqr. ft

Office location: A separate office building

within FARM

Type : Partnership

Partnership Agreement

Equal partnership

Partners’ contribution

September 1, 2015.

Profit Distribution

Proper accounting books

New partner add rules.

If grievances between partners cannot be resolved, an arbitrator will be hired that is acceptable to both partners. The decision reached after arbitration is binding.

Death or retirement of a partner.

Debt distribution

Owners’ salary

Strategic Relationship:

Channel partner and Distributor’s Scheme

Diamond partner (5% discount on any product)

Gold partner (3% discount on any product)

Silver partner (1.5% discount on any product)

Supplier and Importer’s Relations

Diamond partner (20Kg meat free of cost per year )

Gold partner (15Kg meat free of cost per year )

Silver partner (12Kg meat free of cost per year )

Brand Recognition

Brand Name:

Tag Line :

Our logo:

Finance & Account

Finance Manager

Finance Analyst

Cost Account

Tax accountant

Insurance & Warranty A lead Insurance company will be appointed to

insure our facility, Chicken and Cows

Type of Insurance: Life insurance, Fire and

Natural calamities

Annual Premium rate: 1% of the total value of

goods in the facility

Starting skim: 50,000 tk

Monthly Installment: 10500 tk

Strength

Biggest Farm

Imported Breeds

Social Business

Best price and Highest Quality

Weakness

Dependent on Suppliers

Small Team

Awareness of Social business

Opportunities

Max. rural areas coverage

Local suppliers

Stress on Wellness

High profit from Byproduct’s

Low labor cost

Threats Many small farms hence demand

on cost reduction

High BTDR (Born to death ratio)

for chicken

High investment on Disease

Prevention

HUMAN RESOURCE

Organization Chart

Managing Director

Finance Manager

Cashier & Accountants

Finance Analyst

Operation Manager

Labors Cleaners Security Veterinary

Doctor Sales

Support Team

Management Team

Post Current Executives

Managing Director Rubama Islam Shamsi

Financial Manager Rodsy Karim Taseen

Operation Manager Saira Nigar

Human Resource Manager Soha Ali Khan

COMPENSATION

Description Salary (Tk.)

Managing Director 50,000

Finance Manager 25,000

Operational Manager 30,000

Veterinary Doctor 40,000

Others 100,000

Total 245,000

Total Investment: 15 Crore BDT

Owner’s Investment: 5 Crore BDT

Bank Loan & Indirect Investment : 10 Crore BDT L

O Interest Rate & Credit Summary :

Institute Amount(1L BDT) Interest Rate

Standard Bank Ltd 1 16%

Bangladesh Rural

Dev. Bank

4 12%

IFIC Bank 3 13%

Bangla Finance 2 15%

Capital Investment Fund will be distributed as

follows:

For Facility Construction: 5 cr. tk.

Imported and local Material : 5 cr. Tk.

Machineries: 2 cr. Tk.

Medicines and Vaccination : 1 cr.

Improving promotional activities: 1 cr.

Investment for various activities: 1 cr. tk.

Description 1st year 2nd year

Net cash flow 15,00,000 22,30,000

Cash Balance 50,00,000 60,00,000

Sales 15,00,000 20,00,000

Net profit 2,234,00 4,221,00

Total assets 1,233,000 3,330,000

Total Liabilities &

Capital

4,00,000 7,00,000

Net profit 2,234,000 -

Marketing Plan

Target Market: Rural Areas

Villagers

Remote Places

Demography Social class- All

Income- Not Defined

Gender-Male and female

Religion- Any religion

Bangladesh

Chittagong

Banshkhali

Villagers

Marketing Strategy

Media and Advertisement :

Sponsorship, Electronic and printed advertisement

1st year- 10lac

2nd year- 5lac

Raw Materials : All imported raw materials will be brought

from nearby international markets to expand the brand

recognition

Medicine, Vaccination, nutritious food for chicken and cow will be will brought

from local markets in order to avoid the tax and increase the brand recognition.

Product Review

Chicken Meat

Chicks

Egg

Chicken Wings

Cow Meat

Milk

By products – Fertilizers,

Skins

Market Proposition Largest Market

Nutritious Products

Wellness awareness

Advertising and promotions

International exposure

Quality and branded products

Pricing and Sales Strategies Product : Main products and by products are important part of our business,

each product has its own quality standards and pricing strategy. Wellness is our prime goal while selling our products thus ensuring high quality.

Pricing: Pricing is completely based on local and imported materials. Local material’s pricing is lesser than imported materials.

Price Range Chicken Meat : 160 /- per Kg local and 200/- Per Kg imported

Chicks : 300/- Per number local and 400/- Kg imported

Egg 200/- Per dozen local and 300/- imported

Chicken Wings 300/- per kg local and 450/- imported

Cow Meat 500/- per kg local and 700/- imported

Milk 100/- per kg local and 130/- imported

By products – Fertilizers : 20,000/- Per tonnage

[ Local means products from local materials and imported means products from imported materials ]

Sales Point : Channel Partners and Distributors

Promotion : Electronic and Printed Media

Customer Services Daily Fresh Products

Checked and certified by Specialist

Competitive pricing

Home delivery services

Online shopping portal from distributors and partners

18 Hrs. open shop policy

Monthly contract policy

Monthly feedback analysis

Promotions for regular customers

High brand value

Wellness awareness campaign

Selection of Locality

Location : Banshkhali, Union-A,1200,

Chittagong, Bangladesh

Size :70,000 sqr. ft

• Leased for 20 years

• Lease amount-2crore

• Landside space for farm and office

Selection of Locality:

Small Distributors availability

Close to the rural areas

Easy Conveyance

Less land price

Healthy environment

Outside city pollution