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A PROJECT REPORT

ON

BUSINESS DEVELOPMENT

AT

PRUDENT CORPORATE

BY

RAMYA

MM1012361

IN PARTIAL FULFILLMENT

OF

POST GRADUATE DIPLOMA IN MANAGEMENT (PGDM)

2010-2012

BALAJI INSTITUTE OF MODERN MANAGEMENT

PUNE.



ACKNOWLEDGEMENT

I have taken efforts in this project. However, it would not have been possible without

the kind support and help of many individuals and organizations. I would like to extend my

sincere thanks to all of them.

I am highly indebted to my mentor Mr. MUNI KRISHNA for their guidance and constant

supervision as well as for providing necessary information regarding the project & also for

their support in completing the project.

I would like to express my gratitude towards my PARENTS, SISTER, UNCLE & member of

PRUDENT CORPORATE for their kind co-operation and encouragement which help me in

completion of this project.

I would like to express my special gratitude and thanks to industry persons for giving me

such attention and time.

I would like to express my special gratitude towards PROF. (COL.) A.

BALASUBRAMANIAN, EXECUTIVE DIRECTOR, BIMM for giving me a good

opportunity to do the project.

My thanks and appreciations also go to my colleague in developing the project and people

who have willingly helped me out with their abilities.





TABLE OF CONTENTS

SI.NO CONTENTS

1

2

3

4

5



EXECUTIVE SUMMARY

This research proposal is divided into three parts and each part is as Important as other part.

1. Objective:

Primary objective:

Study on business development.

Secondary objective:

1. T o create awareness among all classes of agents

2. To find out customer satisfaction level

3. To find out reason for not doing business through distributors

4. To find out the reasons, why agents who did mutual fund business earlier stopped

now.



2. Research methodology:

Research design : exploratory research

Sample method : non probability sampling

Sample size :120

Sampling design : convenience sampling

Primary data : questionnaire

Sampling unit : mutual fund agents

3. Time and cost requirement:

TIME AND COST REQUIREMENTS talks about the total time taken to

complete the research process and the cost incurred during the research. The total hours

taken to complete the research is estimated to be 2 months and the total Cost that will be

incurred is approx. Rs 2000.



Findings:

Out of 130 respondents, 41% aware about prudent corporate. Customer satisfaction of

prudent corporate rate is in good level. Reasons for dissatisfaction is least communication

between agents and the company. Many agents are dealing directly with AMC¶s. They thinks

that there may be no pressure from anyone if they are doing directly. They are not liked to

associate with advisory companies. Agents who associated with mutual fund earlier,

terminated now because of two main reasons. One is they are not satisfied with commission

receives. They think that the commission receives is low because of sebi banned entry load

from aug. 2009. Second reason is that they are feeling difficult to get new clients.



Conclusion:

After my study i have reached the conclusion that the awareness of prudent corporate among

the mutual fund agents is very less. This is occurring because of less performance of sales

force. Customer satisfaction of prudent corporate is good Level.

Keeping an eye on the feedback of agents is important. I have suggested some

recommendation below.

RECOMMENDATION

1. Prudent should give training to sales department about how to handle the existing

customers .sales department should organise meetings to solve agents queries on

monthly basis.

2. It should motivate the sales department to create awareness about the company by

meeting the agents who are all not doing business through prudent. It will help the

company to increase the sales.

3. It should improve the staff satisfaction by providing awards , incentives and free trips.

4. There should be a clear difference between the prospectus and ordinary agents .

prudent should give special attention to prospective agents to solve their queries and

needs. It can be done through weekly meetings or through telephone



INTRODUCTION



Growth of mutual fund:

By December 2004, Indian mutual fund industry reached Rs 1,50,537 crore. It is estimated

that by 2010 March-end, the total assets of all scheduled commercial banks should be Rs

40,90,000 crore.

The Indian mutual funds retail market, which at present is growing at a CAGR of around

30%, is estimated to reach US$ 300 Billion by 2015.

Income and growth MF schemes made up for the bulk Assets under Management (AUM)

in India.

Private sector Asset Management Companies (AMCs) account for majority of mutual

fund sales in India (around 84% on March 31, 2008).

The growth path of Mutual Fund Investment India is attributed to the high saving pattern in

India. This is a healthy status of the MF industry in India when compared to Japan, France

and China. The Mutual fund sector in India though has huge potential, yet the limited

participation of the rural sector will always act as a deterrent factor. The other hurdles in this

regard are lack of awareness, inferior distribution channel and limited banking services in the

rural regions. The best instrument of investing money nowadays is the mutual fund. Investing

in a stock market has become risky these days due to the high volatility in the market



The annual composite rate of growth is expected 13.4% during the rest of the decade. In the

last5 years we have seen annual growth rate of 9%. According to the current growth rate, by

year2012, mutual fund assets will be double.

Some facts for the growth of mutual funds in India

�100% growth in the last 6 years.

�Number of foreign AMC's are in the queue to enter the Indian markets like Fidelity

Investments, US based, with over US$1trillion assets under management worldwide.

�Our saving rate is over 23%, highest in the world. Only channelizing these savings in

mutual funds sector is required.

�We have approximately 29 mutual funds which is much less than US having more than

800. There is a big scope for expansion.

� 'B' and 'C' class cities are growing rapidly. Today most of the mutual funds are

concentrating on the 'A' class cities. Soon they will find scope in the growing cities.



�Mutual fund can penetrate rurals like the Indian insurance industry with simple and

limited products.

�SEBI allowing the MF's to launch commodity mutual funds.

�Emphasis on better corporate governance.



Objectives:

Primary research objective:

Study on business development

Secondary research objective:

1. T o create awareness among all classes of agents

2. To find out customer satisfaction level

3. To find out reason for not doing business through distributors

4. To find out the factors, why agents who did mutual fund business stopped now



Research methodology:

Research design : exploratory research

Sample method : non probability sampling

Sample size :130

Sampling design : convenience sampling

Sampling units : mutual fund agents

Primary data : questionnaire

The whole study is based upon the primary and secondary data. therefore information is

collected from interacting with different agents and from various websites.

Sampling:

I used non-probability sampling, the chance of any particular unit in the population being

selected is unknown. Non-probability sampling techniques cannot be used to infer from the

sample to the general population. Any generalizations obtained from a non-probability

sample must be filtered through one's knowledge of the topic being studied. Performing non-

probability sampling is considerably less expensive than doing probability sampling, but the

results are of limited value. but if properly conducted their findings can be as accurate as

those obtained from probability sampling.



Convenience sampling:

As the name implies, a convenience sample is one chosen purely for expedience i.e items are

selected because they are easy or cheap to find and measure.

While few analyst would find credibility in conclusions from such extreme cases, the

inappropriateness of using convenience sampling to estimate universe values is not widely

recognized. The major problem with this ( and other non-probability method) is that one is

unable to draw inference about a rigorously defined universe. In practice, it is often found

that the response given by ³convenient´ items in a universe differ significantly from the

responses given by universe items that are less accessible. As a result, unless one is dealing

with a known highly homogenous universe (virtually all items responding alike), convenience

sampling should not be used to estimate universe values.

Sample size:

The sample size taken in the project work is 130.

The area selected is Chennai ( nungambakkam , parrys , central)



Research limitations:

The following are considered as the limitations in this research project.

1. As time and tide waits for none so is the case with this research. A much more

detailed analysis could be done had there been more time spent for data collection.

Due to lack of time , data from the all places could not be collected.

2. There might be possibility of biased information by some respondents due to

misrepresentation of facts.

3. Sample size is very less.

4. The findings of the survey are based on the subject opinion of the respondent and

there is no way of assessing the truth of the statement.

5. Survey is conducted in Chennai. So it could not represent the entire Indian population.



Company profile:

Doing the 'right' thing is a virtue most desirable. The difference between success and failure

is often, not dictated by knowledge or expertise, but by its actual application and

perseverance. When it comes to successful wealth creation for customers, it is something that

we believe in & practice. For us it is more than a mission; it is what defines our lives and our

actions at prudent corporate.

Today prudent corporate advisory services Pvt. Ltd. is one of the leading advisors and

distributors of financial products and services in India. Established in year 2000, it has over a

decade of rich exposure in financial investments space and portfolio advisory services. From

a humble beginning, prudent corporate, over the years has evolved out to be a professionally

managed, quality conscious and customer focussed financial / investment advisory &

distribution firm.

Prudent corporate headquarter is in in ahmedabad, India, and have more than INR 10,000

Crore plus of mutual fund assets under advice, with a wide presence at over 60 locations in

10 states in India. The numbers are reflections of the trust, commitment and value that NJ

shares with 11 Lac plus customer base with over 14000+ Advisors.

The strength of prudent corporate lies in the strong domain knowledge in investment

consultancy and the delivery of sustainable value to clients with support from cutting-edge

technology platform, developed in-house by prudent corporate.



Mission and vision of prudent corporate:

Vision:

Creating Wealth Transforming Lives

y Total Customer Satisfaction

y Commitment to Excellence

y Determination to Succeed with strict adherence to compliance

y Successful Wealth Creation of our Customers

Mission:

Prudent corporate work towards building trusted relationship with their stakeholders, for

inclusive growth through constant process of innovation, time bound implementation &

execution of ideas and technological developments. We stretch our means and go overboard

to make sure that our clients' aspirations, dreams and expectations are met with, through high

service standards.



PRUDENT GROUP:

Prudent Corporate Advisory Services Ltd.

As the flagship company, Prudent Corporate Advisory Services remains the primary arm o

the Prudent Group. It offers specialized services in the area of Personal and Corporate

Investment Planning through Mutual Funds, Debt and Third party products.

Besides having a large pool of their own clients, the company also manages its

geographically-spread business operations through a unique platform for independent

financial advisors(IFA) which helps them to grow and expand their services & suppor

through sales and marketing, technology, operations, back- office support, training &

consultation.

Prudent Broking Services Pvt. Ltd.

Incorporated in 2004, Prudent Broking Services Pvt. Ltd is a Stock Broking and Depository

Participant service provider. Company is a member with Bombay Stock Exchange (BSE)

& National Stock exchange(NSE) & Central depository services(India)Limited(CDSL).

Company is in the process of creating its national presence by opening offices in variou

parts of the country.

Prudent Properties.

The Property sector is an important part of the asset class, but the effort and paperwor

involved in purchasing the same can be intimidating. Prudent Property provides real estate

solutions not only in creating an asset class but is also helping the customers in buying their

dream realty, whether it be homes or offices.



VALUES OF PRUDENT CORPORATE:

High-level of expertise:

Being a growing organisation, company strive to constanlty evolve by providing the highest

level of expertise to our client, continuously,

Integrity & Transparency:

Prudent believe in doing business with a high standard of honesty & integrity. Creating

long term 'trustworthy' relationships with clients is at the core of business model. It strive

to maintain the highest level of transparency and are open to discussions when serving

advisors and investors.

Performance:

Our drive for performance is distinguished by consistent and meaningful measurement. At

prudent corporate, they are passionate about their customer's wealth creation. The enitre

prudent team exudes confidence and spreads positive vibes around. Team prudent is well

inclined towards its roles & responsibilities and is eager to learn to serve the customer

better. It believe in continuous enhancement and growth of its human capital and people at

prudent start each day afresh with an eagerness to learn and a passion to win.

Strong relationships

Strong relationships grounded in trust and mutual respect over the long-term allow it to

successfully serve clients through the various phases of their lives.



Comprehensive, accurate communications using leading-edge technologies:

prudent employ new technologies to set industry standards in reporting and client

communications.

Professional ethics:

prudent top priority is meeting the needs of clients, and unequivocally take full

responsibility for the work they do. At prudent, they follow a strong process oriented

approach in everything . They are firm believers of ³Follow the process, Results will

Come´ mantra. They have detailed processes related to sales, administration and client

servicing, which help to evaluate their performance better and improve upon the

shortcomings identified in the system.

Striving Excellence in Servicing:

There is no substitute to quality service and advice. They work on the latest technologies,

solutions and products for clients to ensure they stay ahead of the competetion and make

their business run in quick, efficient and the best way.

Awards:

Best financial advisor award ( WEST REGION 2009, 2010) FROM CNBC TV18



Product profile

Introduction:

Mutual funds are financial intermediaries, which collect the savings of investors and invest

themin a lar ge and welldiv ersified portfol io of securiti es such as money

market ins t rume nt s, corporate and government bonds and equity shares of joint stock

companies.

A mutual fund is a pool of common funds invested by different investors, who have no

contact with each other.

Mutual funds are conceived as institutions for providing small investors with avenues

of investments in t he capital market. Since small investors generally do not have

adequate time, knowledge, experience and resources for directly accessing the capital

market, they have to rely on an intermediary, which undertakes informed investment

decisions and provides consequential benefit s of profess ional exper tis e. The raison

d¶être of mutual funds is their ability to bring down the transaction costs. The

adva ntages for the inv estor s a re red ucti on i n r isk, expert professional

management, diversified portfolios, and liquidity of investment and tax benefits. By pooling

their assets through mutual funds, investors achieve economies of scale. The interests of the

investors are protected by the SEBI, which acts as a watchdog. Mutual funds are

governed by the SEBI (Mutual Funds



History of mutual fund:

The foundation of the mutual funds industry in India dates back to the time when mutual

fund was introduced by UTI in 1963. The growth path has been staggering but it saw a surge

from 1987 when there other players also entered the market. Mutual Fund Investment India

have witnessed an outstanding development both quality and quantity wise. Thus it is

recommended to follow up with the potential of the mutual fund investment India for a better

growth prospect.

4 phases in the Indian Mutual Funds investment India are:

1. First Phase ± 1964-87

2. Second Phase ± 1987-1993 (Entry of Public Sector Funds)

3. Third Phase ± 1993-2003 (Entry of Private Sector Funds)

4. Fourth Phase ± since February 2003

First Phase ± 1964-87: Unit Trust of India (UTI) was established on 1963 by an Act of

Parliament. It was set up by the Reserve Bank of India and functioned under the Regulatory

and administrative control of the Reserve Bank of India. In 1978 UTI was de-linked from the

RBI and the Industrial Development Bank of India (IDBI) took over the regulatory and

administrative control in place of RBI. The first scheme launched by UTI was Unit Scheme

1964. At the end of 1988 UTI had Rs.6,700 crores of assets under management.



Second Phase ± 1987-1993 (Entry of Public Sector Funds): Entry of non-UTI mutual

funds. SBI Mutual Fund was the first followed by Canbank Mutual Fund (Dec 87), Punjab

National Bank Mutual Fund (Aug 89), Indian Bank Mutual Fund (Nov 89), Bank of India

(Jun 90), Bank of Baroda Mutual Fund (Oct 92), LIC in 1989 and GIC in 1990. The end of

1993 marked Rs.47,004 crores as assets under management.

Third Phase ± 1993-2003 (Entry of Private Sector Funds): With the entry of private

sector funds in 1993, a new era started in the Indian mutual fund industry, giving the Indian

investors a wider choice of fund families. Also, 1993 was the year in which the first Mutual

Fund Regulations came into being, under which all mutual funds, except UTI were to be

registered and governed. The erstwhile Kothari Pioneer (now merged with Franklin

Templeton) was the first private sector mutual fund registered in July 1993.

The 1993 SEBI (Mutual Fund) Regulations were substituted by a more comprehensive and

revised Mutual Fund Regulations in 1996. The industry now functions under the SEBI

(Mutual Fund) Regulations 1996.

The number of mutual fund houses went on increasing, with many foreign mutual funds

setting up funds in India and also the industry has witnessed several mergers and

acquisitions. As at the end of January 2003, there were 33 mutual funds with total assets of

Rs. 1,21,805 crores. The Unit Trust of India with Rs.44,541 crores of assets under

management was way ahead of other mutual funds.

Fourth Phase ± since February 2003: This phase had bitter experience for UTI. It was

bifurcated into two separate entities. One is the Specified Undertaking of the Unit Trust of

India with AUM of Rs.29,835 crores (as on January 2003). The Specified Undertaking of



Unit Trust of India, functioning under an administrator and under the rules framed by

Government of India and does not come under the purview of the Mutual Fund Regulations.

The second is the UTI Mutual Fund Ltd, sponsored by SBI, PNB, BOB and LIC. It is

registered with SEBI and functions under the Mutual Fund Regulations. With the bifurcation

of the erstwhile UTI which had in March 2000 more than Rs.76,000 crores of AUM and with

the setting up of a UTI Mutual Fund, conforming to the SEBI Mutual Fund Regulations, and

with recent mergers taking place among different private sector funds, the mutual fund

industry has entered its current phase of consolidation and growth. As at the end of

September, 2004, there were 29 funds, which manage assets of Rs.1,53,108 crores under 421

schemes.

The graph indicates the growth of assets over the years.

GROWTH IN ASSETS UNDER MANAGEMENT



MUTUAL FUND OPERATIONS FLOW CHART:

The flow chart below describes broadly the working of a Mutual Fund:



THE GOAL OF MUTUAL FUND:

The goal of a mutual fund is to provide an individual to make money. There

are sever a l thousand mutual funds with different investments strategies and goals to

chosen from. Choosing one can be over whelming, even though it need not be

different mutual funds have different risks, which differ because of the fund¶s goals

fund manager, and investment style. The fund itself will still increase in value, and in that

way you may also make money therefore the value of shares you hold in mutual fund will

increase in value when the holdings increases in value capital gains

and income or dividend payments are best reinvested for younger

investorsRetires oft en seek the inco me from divi dend distr ibution to augmen

t the ir inc ome withreinvestment of dividends and capital distribution your money

increase at an even greater rate. When you redeem your shares what you receive is the value

of the share.



CLASSIFICATION OF A MUTUAL FUND:

Any mutual fund has an objective of earning income for the investors and/ or getting

increased value of their investments. To achieve these object ives mutual funds

adopt different strategies and acc ordi ngly off er diff erent sche mes of

investments. On this basis the simplest way to categorize schemes would be

to group these into two broad classifications:

OPERATIONAL CLASSIFICATION AND PORTFOLIO CLASSIFICATION.

Operational classification:

highlights the two main types of schemes, i.e., open-ended and close-ended which are offered

by the mutual funds

Open and Closed-ended Mutual Funds

Some Mutual Funds are structured as open-ended while others are Closed-ended funds. The

open-end fund is available to the investor at all times as it is without any prescribed or pre-

determined maturity period. Investors can trade in these units at Net Asset Value prices

(sometimes above or below which are referred to as Premium to NAV or discount to NAV).

Investors favor open-ended schemes for easy liquidity.

Such schemes have a definite period after which their shares/ unit sare redeemed. Unlike

open-ended funds, these funds have fixed capitalization, i.e., their corpus normally does not

change throughout its life period. Close ended fund units trade among the investors

in the secondary market since these are to be quoted on the stock exchanges.

Their price is determined on the basis of demand and supply in the market. Their liquidity

depends on the efficiency and understanding of the engaged broker. Their price is free to

deviate from NAV, i.e., there is every possibility that the market price may be above or below

its NAV. If one takes into account the issue expenses, conceptually close ended



fund units cannot be traded at a premium or over NAV because the price of a

package of investments, i.e., cannot exceed the sum of the prices of the

investments constituting the package. Whatever premium exists that may exist only

on account of speculative activities. In India as per SEBI (MF) Regulations every mutual

fund is free to launch any or both types of schemes.

Interval Schemes: These combine the features of open-ended and close-ended schemes.

They may be traded on the stock exchange or may be open for sale or redemption during

predetermined intervals at NAV related prices.

b) By Investment Objective:

Growth Schemes: Aims to provide capital appreciation over the medium to long term. These

schemes normally invest a majority of their funds in equities and are willing to bear short

term decline in value for possible future appreciation.These schemes are not for investors

seeking regular income or needing their money back in the short term.

Income Schemes: Aim to provide regular and steady income to investors. These schemes

generally invest in fixed income securities such as bonds and corporate debentures. Capital

appreciation in such schemes may be limited.

Balanced Schemes: Aim to provide both growth and income by periodically distributing a

part of the income and capital gains they earn. They invest in both shares and fixed income

securities in the proportion indicated in their offer documents. In a rising stock market, the

NAV of these schemes may not normally keep pace or fall equally when the market falls.



Money Market / Liquid Schemes: Aim to provide easy liquidity, preservation of capital and

moderate income. These schemes generally invest in safer, short term instruments such as

treasury bills, certificates of deposit, commercial paper and interbank call money. Returns on

these schemes may fluctuate, depending upon the interest rates prevailing in the market.

C) Other Equity related Schemes:

Tax Saving Schemes: These schemes offer tax incentives to the investors under tax laws as

prescribed from time to time and promote long term investments in equities through Mutual

Funds.

Sector Funds: Equity funds that invest in a particular sector/industry of the market are

known as Sector Funds. The exposure of these funds is limited to a particular sector (say

Information Technology, Auto, Banking, Pharmaceuticals or Fast Moving Consumer Goods)

which is why they are more risky than equity funds that invest in multiple sectors.

Index Funds: These funds have the objective to match the performance of a specific stock

market index. The portfolio of these funds comprises of the same companies that form the

index and is constituted in the same proportion as the index. Equity index funds that follow

broad indices (like S&P CNX Nifty, Sensex) are less risky than equity index funds that

follow narrow sectoral indices (like BSEBANKEX or CNX Bank Index etc). Narrow indices

are less diversified and therefore, are more risky.

Fund of Funds: Mutual funds that do not invest in financial or physical assets, but do invest

in other mutual fund schemes offered by different AMCs, are known as Fund of Funds. Fund

of Funds maintain a portfolio comprising of units of other mutual fund schemes, just like

conventional mutual funds maintain a portfolio comprising of equity/debt/money market

instruments or non financial assets.



Benefits of Investing through Mutual Funds:

For an investor mutual fund offer wide range of benefits. Some of the key benefits include: -

1. Portfolio Diversification:- Mutual funds are a convenient and affordable way of

gaining access to a wide range of investments that would be very difficult and time-

consuming to purchase and manage individually. Because mutual funds typically hold

50 to 100 different investments, they offer a degree of diversification that would be

difficult to achieve on your own.

2. Professional management: Actively managed mutual funds also give you the benefit

of professional investment management. The investments are selected by experienced

professionals who devote themselves exclusively to tracking the markets, analyzing

investments and implementing a consistent investment strategy.

3. Flexibility to meet your needs and goals: A wide range of mutual funds are

available to help meet the needs of every type of investor, from conservative to very

aggressive. Mutual funds can also help you meet a variety of investment goals, from

establishing an emergency fund to saving for a vacation, retirement or education.

4. Convenient Administration: Investing in a Mutual Fund reduces paperwork and

helps you avoid many problems such as bad deliveries, delayed payments and

unnecessary follow up with brokers and companies. Mutual Funds save your time and

make investing easy and convenient.

5. Return Potential: Over a medium to longterm, Mutual Funds have the potential to

provide a higher return as they invest in a diversified basket of selected securities.

6. Low Costs: Mutual Funds are a relatively less expensive way to invest compared to

directly investing in the capital markets because the benefits of scale in brokerage,

custodial and other fees translate into lower costs for investors.





Findings1:

TOTALRESPONDENTS 130

Respondents who terminated businessnow(A)

12

Respondents who is acting as mutual fundagents currently(B)

118

Out of 130 respondents, currently 9% stopped doing business and 91% still doing business.

12

118

1

2



Findings2:

Reasons for not doing business currently:

reasons No. Of respondents

Total respondents 12

Commission receives is not enough 7

Difficult in getting clients 2

others 3

Out of 12 respondents, 58% respondents terminated the business because of receiving

commission is not enough , 16% respondents feels difficult in getting new clients and 25%

hold some other reason to terminated their mutual fund agent business.

7

2

3

1

2

3



Findings 3:


Doing directly 47

Acts as agents through distributors 71

Out of 118 respondents , 47 respondents dealing directly mutual fund companies(AMC¶S).

AMC

ADVISORS(AGENTS)

INVESTORS

Out of 118 respondents, 71 doing through distributors like prudent corporate, NJ, etc,.

AMC

ADVISORY SERVICES COMPANY

AGENTS

INVESTORS



FINDINGS 4:

Reasons for dealing directly:

Out of 47, nearer to 99% respondents were not liked to do business under some advisory

services company. They want to do business directly.

Findings 5:


Agents under prudent corporate 23Agents under NJ 19

Agents under 29

Out of 71 respondents 23 respondents are acts as agents through prudent corporate, 26% are

under NJ, 40% are under



Findings 6:

Awareness about prudent corporate:

Out of 130 respondents, 53 peoples aware about prudent corporate.

53

87

1

2



Findings 7:

Customer satisfaction of prudent corporate:

Out of 23 respondents , 18 respondents satisfied with the prudent corporate. 5 respondents

were not satisfied.

Findings 8:

Reasons for not satisfaction:

Out of 5 respondents 3 has communication problem i.e communication between company

and respondents (agents) . queries asked by agents were not solved by prudent peoples on a

regular basis. 2 were not disclosed.

18

5

1

2



Conclusion:

After my study i have reached the conclusion that the awareness of prudent corporate among

the mutual fund agents is very less. This is occurring because of less performance of sales

force. Customer satisfaction of prudent corporate is good Level. Keeping an eye on the

feedback of agents is important. I have suggested some recommendation below.

RECOMMENDATION

1. Prudent should give training to sales department about how to handle the existing

customers .sales department should organise meetings to solve agents queries on

monthly basis.

2. It should motivate the sales department to create awareness about the company by

meeting the agents who are all not doing business through prudent. It will help the

company to increase the sales.

3. It should improve the staff satisfaction by providing awards , incentives and free

trips.

4. There should be a clear difference between the prospectus and ordinary agents .

prudent should give special attention to prospective agents to solve their queries

and needs. It can be done through weekly meetings or through telephone.



Bibiliography:

www. Google.com

www. Mutualfundindia.com



Appendix:

1. Are you doing mutual fund agent business?

o Yes

o No

If it is no go to question no. 2

2. Have you done it before?

o Yes

o no

if no thank the respondent terminate the interview.

3. Reasons for terminate the mutual fund agents business?

4. If you are doing mutual fund business, how you are doing?

o Dealing directly with AMC

o Dealing through distributors

5. Reasons for dealing directly with AMC?



6. Are you aware of prudent corporate?

o Yes

o No

7. If you are doing through distributors, you are associated with which distributors?

o Prudent corporate

o Nj india

8. Are you satisfied with the prudent corporate service?

o Yes

o No

9. Reasons for dissatisfaction?





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