Amazon Auto Saved)

8/4/2019 Amazon Auto Saved)

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AMAZON

SWOT ANALYSIS:

Sr. STRENGTHS WEAKNESSES OPPORTUNITIES

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5 Profitable organisation.

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Amazon describes themselves as theleading on-line retailer of media productswhich educate and entertain.

The focus on technology is important for on-line facilitiesas the use of technology is needed for all aspects ofinterface with the consumer. These systems requireconstant maintenance to ensure the customer receivesthe level of service the brand is exp

Amazon have the opportunity to develop specialistrelationships with publishers to offer exclusive editionsand launch new authors as part of exclusive rightswhich will provide a point of difference within themarket place and generate stimulated growth

Product diversification from books and

CD/DVD markets has provided additionalcustomers in other product areas andindicates strategic movement to grow thebusiness through new customer bases.

Amazon are dependent on external delivery companies

to carry out the delivery function of the interface with thecustomer which can lead to uncontrollable service levelproblems and potential cost increases in line with thewider transportation industry s

Investment in fulfilment will provide an increases level

of actual customer service meeting consumerexpectations. Consumer expectations are relied uponby Amazon.com to ensure repeat business andlongevity.

Functions such as the User Reviews areseen as a positive attribute to shareinformation and feedback which can help tostimulate sales.

Large product range can in fact damage brand Amazons initial success was due to online book-retailing.

Through acknowledging the change in technology andbuyer behaviour Amazon have obtained controllingshare in LoveFilm.com, a new online service to filmrental providing growth through new a new area anddiversification whilst using existing technology ind

The use of an on-line market place providingthe facility for customers to sell unwanteditems adds a point of difference to competingretailers and succeeds in building strongcustomer bonds with younger clients who willprovide longevity in loyalty to t

Must remain strong innovator in ever-increasing e-retailing market.

A membership facility has been introduced to offercustomers prime delivery slots during key seasonaltimes and member benefits can lead to providing adifferential within customer service expectations aroundseasonal times which may lead to the growth in

Partnerships with companies seeking on-line retailingexpertise, eg; Marks & Spencer in the UK.

Good customer relationship management amazon records data on buying behaviour topromote future relations. Trustful relationshipwith customers.

Partnerships in the public sector; eg; with the BritishLibrary. This partnership provides the public with theservice of being able to search for rare or antiquebooks.

Global brand successful pioneer of e-retailing business, with large product rangeand international presence.


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THREATS

Growing on-line facilities from high street brandswith provisionally better economies of scale suggestAmazon may not be able to compete on like for likeservice and product price. Thus with no specificdifferential to the competition there is the potent

Increasing transportation costs will directly impact

delivery charges to customers - as these costs arenot absorbed into the direct business but paid to athird party it is assumed these will be directlypassed onto the consumer which can have anegative

General economic conditions will drive retail pricesdown and customer expectations for promotionaldeals will become a focus for all product areas - withsmaller economies of scale overall within the

marketplace the buying power may not be sufficientto

Competition; dot.com boom means that Amazonmay not be able to differentiate its brand so wellfrom competitors in the future as it did in the past.

New partnerships, networks and alliances formed bycompetitors continually strengthen opposition.


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FORD MOTOR COMPANY

SWOT ANALYSIS:

Sr. STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

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Ford's Revenue increased 6% to $ 87.26Billion (Financial)

Gas prices are sky rocketing and Ford does nothave fuel efficient vehicles as those of Toyotaand Honda.

Falcon model developed by Ford issuccessful in New Zealand, South Africaand Thailand markets.

Ford wants to reduce its sales to reagencies because they hurt brand iresale value.

Net Income otaled $ 434 million versus a lossof $ 1.75 billion (financial).

Ford experienced a decline in U.S. Marketshare in 2006 i.e. from 17% to 16%.

Ford recently opened research &engineering centre in China.

Ford is loosing market its market shToyota & other foreign automakers.

Ford manufacture and distributes vehiclesacross six continents with a team of about300,000 employees.

The mass production of vehicles has resulted inmanufacturers pressuring dealers to increasetheir inventory and then they offer incentives toassist dealers to sell stock.

China market demand exist at both thehigh and low end prices ranges andmodels but the known brands.

Fluctuating currency exchange rateincrease in raw material cost hurt pr

Operate two service businesses i.e. FordMotor Credit Co. & Genuine parts andmotorcraft.

GM reduced sales to rental car fleets aswell as percieved lower quality and fuelefficiency.

The Japanese Automakers Honda, Nissan were slow to enter in China rapidly boosting efforts by building

Ford strives to produce hybrid energyvehicles

Globally, GM sales declined about 1% in2006

GM had the highest inventory with mone million vehicles.

A environment will be created thatmanager/offcers will hold each otheraccountable.

GM held an industry leading 24.6% market share in 2006.

Weekly, half-day sessions will take place todiscuss challenges and strategies developedas a team.

Toyota operates a E-commerce maknown as Gazoo.com and sells vehJapan, Europe and Asia.

Variety of products ranging from cars, trucksto sport utility vehicles.

Toyota has been making a strong pFrench market with an increase of 1yielding a market share of 4.9% in 2

Ford owned Mazda company is the solemanufacturer in the world of gasoline, diesel,and rotary internal combustion engines.

Toyota plans to open a manufacturiMississippi by 2010 to build Highlan

Ford Motor Credit offers financing toconsumers and dealerships nationwide and isthe world's largest finance company.

The Auto makers industry affected bfuel costs, rising health care and peinterest rates.

Ford Motor Credit offers innovative productsand competitive financing rates with flexibleterms applied towards leasing.

The weak U.S. Dollar benefits manusuch as Toyota and Honda.


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Genuine Parts & Services offers know howabout parts, repair and maintenance to thecustomers.

Production raw material costs for sresins are rising.

Ford owned Motor Craft makes parts forvarious For vehicles. Therefore, parts areeasily available in the market.

Gasoline and energy cost continueaffecting production and sales of v

Decline of home construction in thStates has affected the demand fo

Co2 emission standards for light avehicles have become stricter in th

Industry manufacturers are downsemployees off and/or re-structuringdecrease in the overall organizatio

within he industry.


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EXTERNAL FACTORS EVALUATION MATRIX (EFE): Pg 93

Key External Factors Weight Rating Weighted Score

Opportunites:

0.05 3 0.15

0

0

0

0

0

0

Threats:

0.05 3 0.15

00

0

0

0

0


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INTERNAL FACTORS EVALUATION MATRIX (IFE): Pg 136

Key Internal Factors Weight Rating Weighted Score

Strengths:

0.05 3 0.15

00

0

0

0

Weaknesses:

0.05 3 0.15

0

0

0

0

0


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THE COMPETITIVE PROFILE MATRX (CPM) Pg 95

Company 1 Company 2

Critical Succes Factors Weight Rating Weighted Score Weight Rating

0.05 3 0.15 0.05 3


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AMAZON

SWOT ANALYSIS:


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1516


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Opportunites:

0.05 3 0.15

0

0

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0

Threats:

0.05 3 0.15

00

0

0

0

0


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Strengths:

0.05 3 0.15

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0

Weaknesses:

0.05 3 0.15

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Company 1 Company 2

Critical Succes Factors Weight Rating Weighted Score Weight Rating

0.05 3 0.15 0.05 3


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AMAZON


Harley Honda Yamaha

Critical Succes Factors Weight Rating Weighted Score Weight Rating Weighted Score Weight Rating Weighted Score

1 Advertising 0.15 4 0.6 0.2 3 0.6 0.15 4 0.6

2 Product Quality 0.15 4 0.6 0.05 3 0.15 0.03 3 0.08

3 Price Competitiveness 0.1 1 0.1 0.15 3 0.45 0.25 3 0.75

4 Management 0.03 3 0.08 0.03 4 0.12 0.06 2 0.12

5 Financial position 0.1 2 0.2 0.14 4 0.56 0.34 3 1.01

6 Customer Loyalty 0.15 4 0.6 0.06 2 0.12 0.15 2 0.3

7 Global Expansion 0.03 3 0.08 0.05 4 0.2 0.02 3 0.06

8 Market Share 0.3 2 0.6 0.32 3 0.96 0.02 2 0.04

### 0 0 0

### 0 0 0### 0 0 0

Total 1 2.85 1 3.16 1.01 2.95


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AMAZON

SWOT ANALYSIS:


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Sr. OPPORTUNITIES SO STRATEGY WO STRATEGIES1

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Sr. THREATS ST STRATEGY WT STRATEGIES1 Improve Employee relationship.

2 Increase market to younger customers (________)

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Increase strong brand name (________)


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AMAZON



Opportunites:1 0.15 4 0.6

2 0.15 4 0.6

3 0.1 3 0.3

4 0.1 3 0.3

5 0.1 2 0.2

6 0.03 1 0.03

7 0

8 0

9 0

10 011 0

12 0

13 0

14 0

15 00

0

Threats:1 0.15 4 0.6

2 0.1 3 0.3

3 0.03 3 0.08

4 0.03 2 0.05

5 0.03 4 0.1

6 0.05 1 0.05

7 0


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8 0

9 0

10 0

11 0

Total 1 3.2


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AMAZON



Strengths:

1 0.15 3 0.45

2 0.09 3 0.27

3 0.03 4 0.1

4 0.1 4 0.4

5 0.15 4 0.6

6 0.05 2 0.1

7 0.03 2 0.05

8 0.03 3 0.08

9 0.03 2 0.0510 0

11 0

12 0

13 0

14 0

15 0

Weaknesses:


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1 0.15 2 0.3

2 0.06 3 0.18

3 0.1 3 0.3

4 0.06 4 0.24

5 0

6 0

7 0

8 0

9 010 0

11 0

12 0

13 0

14 0

15 0


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AMAZON

SWOT ANALYSIS:

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THREATS


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AMAZON

Sr. Competitors

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