JET AIRWAYS JOY OF FLYING
HOW WOULD JET AIRWAYS PROMOTE ITSELF WITH LOW INVESTMENT
Presented By:Avinash Kashyap ( 20090179) C. Pandiyan ( 20090114) Deepak Taneja (20090116) Navneet Katoch ( 20090132) S.Anil Rao (20090148)
Jet Airways (INDIA) Private Limited is Indias Leading Private Airline. It Boast a Market Share of about 28 Percent. It Carries about Seven million Passengers a year. Its Reputation for Punctuality and Outstanding Service Attracts a Large Customers.
1993: Jet Airways Begins Domestics operations Flying Boeing 737 Jets. 1997: Kuwait Airways and Gulf Air Sell their Stakes in Jet Airways. 2004: The First International Services is started.
2007: Acquired Air Sahara and re-Launched it as Jet Lite.
FLEETS OF AIRCRAFTS IT INCLUDEDIT HAS 84 AIRCRAFTS Airbus 330-200 Atr72-500 Boieng737-700 Boieng737-800 Boieng737-900 Boieng737-300er
(12) (14) (13) (33) (2) (10)
*Included that have been leased to other airlines
International Market: - British Airways - Emirates Airline
Domestic Market: - King Fisher - Indian Airlines - Indigo - Go Air
MARKETING STRATEGY: JET AIRWAYS
Market Segmentation: - Economic Class - Business Class - Premium Class Target Customers - Business Class - Economic Class(Jet Lite)
In Oct 2008 around 1900 employees were fired out of which 800 were laid off. Strike was supported by Politicians, staff and public. Due to it, later these employees were taken back.
N.A.G( NATIONAL AVIATORS GUILD ) formed on 24th July claiming a membership of 680. (Trade Union Of Jet) Due to which 2 Senior pilots were fired. On 23rd august (NAG) warned that they would go on strike from Sept. 7th if both the pilots are not reinstated. Fortunately on 13th Sept. after loss of crores and goodwill strikes ended.
STRIKE: A HUGE LOSSFrom 8th to 13th September:
Jet Airways lost 200 crores in just five days.
Cancellation of 134 domestic and 32 international flights.Average passenger per day dropped from 23000/day to 14000/day.
STRIKE : A HUGE LOSS
Due to Strikes Jet had to: Accommodate passengers on the other carriers.
Other Passengers were refunded of their airfare.Goodwill was Lost.
SWOT ANALYSIS: STRENGTHS
Experience Exceeding 16 years.
Largest fleet size.
Loosing domestic share.
Weak brand promotion.
Untapped air cargo market.
Scope in International market.
Service and tourism.
Fuel price hike.
Overseas market competition.
RECOMMENDATION OF OUR RESEARCH
Offering Free Tickets Concessional Fares for Students
Corporate Deal OffersCustomer Relationship Management Activities