JET AIRWAYS –JOY OF FLYING

HOW WOULD JET AIRWAYS PROMOTE ITSELF WITH LOW INVESTMENT

Presented By:

Avinash Kashyap ( 20090179) C. Pandiyan ( 20090114) Deepak Taneja (20090116) Navneet Katoch ( 20090132) S.Anil Rao (20090148)

INTRODUCTION

Jet Airways (INDIA) Private Limited is India’s Leading Private Airline.

It Boast a Market Share of about 28 Percent.

It Carries about Seven million Passengers a year.

Its Reputation for Punctuality and Outstanding Service Attracts a Large Customers.

KEY DATES

1993: Jet Airways Begins Domestics operations Flying Boeing 737 Jets.

1997: Kuwait Airways and Gulf Air Sell their Stakes in Jet Airways.

2004: The First International Services is started.

2007: Acquired Air Sahara and re-Launched it as Jet Lite.

FLEETS OF AIRCRAFTS IT INCLUDED

IT HAS 84 AIRCRAFTS Airbus 330-200 - (12) Atr72-500 - (14) Boieng737-700 - (13) Boieng737-800 - (33) Boieng737-900 - (2) Boieng737-300er - (10)

*Included that have been leased to other airlines

MAJOR COMPETITORS:

International Market:- British Airways- Emirates Airline

Domestic Market:- King Fisher- Indian Airlines- Indigo- Go Air

MARKETING STRATEGY: JET AIRWAYS

Market Segmentation:- Economic Class- Business Class- Premium Class

Target Customers- Business Class- Economic Class(Jet Lite)

MARKET SHARE

RECENT PROBLEMS:

In Oct 2008 around 1900 employees were fired out of which 800 were laid off.

Strike was supported by Politicians, staff and public.

Due to it, later these employees were taken back.

RECENT PROBLEMS(CONT.) N.A.G( NATIONAL AVIATORS GUILD )

formed on 24th July claiming a membership of 680. (Trade Union Of Jet)

Due to which 2 Senior pilots were fired.

On 23rd august (NAG) warned that they would go on strike from Sept. 7th if both the pilots are not reinstated.

Fortunately on 13th Sept. after “loss of crores and goodwill” strikes ended.

STRIKE: A HUGE LOSS

From 8th to 13th September:

Jet Airways lost 200 crores in just five days.

Cancellation of 134 domestic and 32 international flights.

Average passenger per day dropped from 23000/day to 14000/day.

STRIKE : A HUGE LOSS

Due to Strikes Jet had to:

Accommodate passengers on the other carriers.

Other Passengers were refunded of their airfare.

Goodwill was Lost.

SWOT ANALYSIS: STRENGTHS

Market Driver.

Experience Exceeding 16 years.

Largest fleet size.

WEAKNESSES

Loosing domestic share.

Weak brand promotion.

Strikes.

OPPOURTUNITIES

Untapped air cargo market.

Scope in International market.

Service and tourism.

THREATS

Strong competitors.

Fuel price hike.

Overseas market competition.

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