Building the Web Backwards

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  • #ACEPortlandUse

  • Building the Web Backwards

    Mike Vysocka - Web Developer, NC State@thewebvy

    Photo by Kyle May

  • 25 Pro Tips

  • Photo: DenverJeffrey http://goo.gl/q3eF68

  • Dont Give It Away

    #1

  • 24 year old Cotton Grower Surprised By Big Win

    Dont be too vagueHow to prevent it?Warning it could happen?What to do after the fact?

  • #2

    Ask Questions

  • Stress related damage to impatiens

    LATEST HEADLINE

  • Why are my impatiens dying?

    LATEST HEADLINE

  • #3

    Dont Over Do It

  • picture needed

    No picture!!!

    Pictures of the wasps would have been much appreciated.

    No picture!!!

    no picture (2x)

    No photo of the wasps

    How about a picture?

  • #4

    1 Picture = 1,000 words

  • #5

    Captions Need To Travel

  • ?

  • #6

    Avoid Using Dates

  • go.ncsu.edu/blogtips

  • Medium.com

  • #7

    Use the Right Words

  • Chewing Gum or Bubble Gum

  • Jobs or Employment Opportunities Careers Human Resources Join Our Team

  • go.ncsu.edu/katz

  • go.ncsu.edu/katz

  • #8

    Track Search

  • #9

    Use Headings & Sub Headings

    Abundantly

  • #10

  • The World Bank recently decided to ask an important question: Is anyone actually reading these things? Nearly one-third of their PDF reports had never been downloaded, not even once. Another 40 percent of their reports had been downloaded fewer than 100 times. Only 13 percent had seen more than 250 downloads in their lifetimes. -The Washington Post

    go.ncsu.edu/nopdfs

  • #11

    Click Here

  • #12

    Leverage Analytics

  • Time on Page Pageviews Bounce Rate Search Queries Feedback / Comments / Mentions /

    Retweets / Likes Sometimes you can learn things

    inadvertently

  • #13

    Convey Value Added, Commitment Needed

  • Surveys

  • 5 short questions to help improve our Health Center - Win an iPad3!

    Health Center Survey

    Quick Health Center Survey

    Help Improve Our Health Center

    Iterate over your subject line

  • #15

    If you want your users to take action, make it EASY

  • #16

    People Still Print

  • 60,000x in two years

    *That doesnt include PDFs (we cant track those)

  • XX

    X

    X

    X

  • #17

    Dont reinvent the wheel

  • go.ncsu.edu/hamburger Written By @exisweb

    Which of these performs better?

    This one!

  • go.ncsu.edu/shareiconby @lominming

  • #18

    The Table is Sticky

  • 1. Move Hide / Low Priority Content 2. Less is more

    Rate(per acre)

  • #19

    Avoid AcronymsInternal Lingo, Jargon, etc.

  • Staff

    Meet Our Staff

  • #20

    Find Workflows People Already Understand

    and leverage them.

  • #21

    Stop the Auto Play Videos

  • #22

    Dont include the entire article in RSS

  • #23

    Automate Quality Assurance

  • #24

    Dont Be Afraid of a Little Personality

  • #25

    The World Wide Webis Becoming Instant.

  • Baron Fig A/B Split Test (20-50%) From Name, Email Addr, Subject Open Rate vs. Click Rate

    Full Blog Post: goo.gl/DYQOUy

  • Meet The Confidant

    Full Blog Post: goo.gl/DYQOUy

    Store Opens in 7 days/Subject Lines

    682

    65.8%

    779

    186

    682

    73.3%

    933

    223

    recipients

    opened by

    total opens

    clicks

  • The End. Questions?

    mike_vysocka@ncsu.edu @thewebvy

    Slides Online: go.ncsu.edu/backwards-web