Understanding Social Media for Business

© 2010 Site-Seeker, Inc. www.site-seeker.com

Understanding Social Media

Kathy Hokunson Regional Sales Manager, Site-Seeker, Inc. \\


•  Founded in 2003

•  Corporate Office in New Hartford NY • Satellite offices in Bloomfield CT & Boston MA

•  Employs 20 in CNY, CT & MA

•  Full Service Internet Marketing Agency • Search Engine Optimization Services • Pay-Per-Click Management Services • Social Media Implementation and Mgmt • Web Design, Development, Applications & Testing •  Analytics

Who are we?


Fast Track 50 of CNY

2007 2008 2009

3 4 2

MV Chamber of Commerce

Top 3

2009 Business of the Year

B2B Twitterer of the Year

@KatieHoke


The premise of social media

marketing and PR is engaging the

consumer in conversation in a way

that provides mutual benefit.

From: Marketing Sherpa 2009 Social Media and PR Benchmark Guide


Why is Social Media Important?


Socialnomics Video


© 2009 Site-Seeker, Inc.

1.  Public Relations

2.  Customer Service

3.  Loyalty Building

4.  Collaboration

5.  Networking

6.  Customer Acquisition

Social Media is:


Ultimately it is ALL about gaining . . .

AUTHORITY LEADERSHIP

TRUST



What are your options?

• Facebook

• Twitter

• Linkedin

• YouTube

• Slideshare

• Yougottacall



Top Insights:

1) The 35-54 year old demo is growing fastest •  276.4% growth rate

2) The 55+ demo is second •  194.3% growth rate

3) The 25-34 doubles every 6 months

4) There are more females (55.7%) than males (42.2%) on Facebook •  2.2% are of unknown gender.

5) College crowd 18-24 year olds remains largest •  at 40.8% •  down from 53.8% six months ago.


Creating your Facebook page: •  Identify your objectives

•  Brand awareness

•  New client acquisition

•  Client loyalty

•  Who will view your page?

•  What do you want your page to say about you?

•  How will you engage your audience

•  Incentives, contests, promotions, relevant technical content




What is a Facebook fan?

•  According to Facebook:

•  average fan becomes a fan of 4 pages each month.

•  Free way to advertise your company or product

•  A great way to engage users through promotions and contests.






Who uses Linkedin & Why?

•  Business professionals •  LinkedIn promotes:

•  business intelligence •  business development •  creation of business relationships •  conversation



Your Linkedin Profile

•  Create your account

•  Build your online profile - Completely

•  Summarize your expertise

•  Build your community

•  Request Recommendations

•  Give Recommendations

•  Integrate blog

•  Upload presentations

•  Join and engage in relevant groups




Kathy Hokunson Sales Manager Site-Seeker, Inc. \\ Phone: (860) 844-0560 Cell: (860) 982-8636 www.site-seeker.com Read my blog: www.site-seeker.com/_blogs/ Follow me on: Linkedin and Twitter

Promoting Social Media




Communities and Groups

Join the conversation . . .





Twitter is a free social networking and

micro-blogging service that enables its users to send and read

other users' updates known as tweets. Tweets are text-based

posts of up to 140 characters, displayed on the user's profile

page and delivered to other users who have subscribed to them

(known as followers).

From: Wikipedia




2 „What‘s the latest news (about that

company)?“

•  PR / Corporate communications

•  Demonstrate expertise by sharing knowledge

Business Uses

Informational 4

„Fresh bread just out of oven now“

Automatic

•  Data Push and Automated Interaction with Customers / Customer Systems

Business Uses

3 „What are you

missing?“

Promotional

Business Uses

•  Channel for new form of promotion

•  Organise / Promote Events

1 „What has your attention?“

(„What are you doing?“)

•  Monitoring & Customer Service

•  Market research •  Emotional bond

B2C, B2E, E2E

Business Uses

Personal

Types of Twitter Communication


We asked a question . . . .

We got an answer . . .


We wanted people to know . . .

And it worked !

TRAFFIC: 195 Clicks


Twitter Resources & Tools

www.tweetdeck.com

www.hootsuite.com

www.seeismic.com

http://twitter.grader.com/

www.hashtags.org

www.wefollow.com

http://business.twitter.com/twitter101

bit.ly




Socialnomics By Eric Qualman

www.socialnomics.com






Get Listed - Step 1


Get Listed - Step 2



Local Search - Summary

•  Free

•  Easy

•  Trackable

•  Gets you there with little to no effort



Video is quickly becoming as widespread a content medium online as text!

2: The second largest Search Engine in the world (behind Google)

24 Hours: The amount of video uploaded to YouTube every minute.

1,000 Years: The amount of time it would take to watch every video on YouTube.

100 Million: The amount of YouTube videos watched everyday.






Monitor Successes


Monitor Successes

Is this your target audience?



YouGottacall.com is the “Word-of-Mouth Connection Engine”

You connect Your Business with your word-of-mouth referrers

Your Business




Establishing Credibility with Social Media

Become the Expert

Create Accounts (Name Claim)

Grow Networks

Create Content

Distribute Content

Participate in Discussion

Lead Discussion



How to Distribute Your Blog Email Campaign

Twitter

Facebook

Other Blogs

Social Bookmarking Sites

LinkedIn

Other (links)…

Blog Posts



Wordpress.com vs. Wordpress.org


Wordpress.com

•  Free and Easy to Use

•  All setups and upgrades are done by the program

•  Extra traffic from blogs of the day and tags

•  Easy to find similar bloggers through tags




What happens when you bring it all together?






•  Increased Blog Traffic to 322 visitors and 36 comments,

•  Increased Website Traffic

•  Fan base on facebook grew

•  Industry Authority and Presence grew significantly

Phone is ringing more consistently, more regularly and with more qualified prospects.


This did not happen overnight

Consistent and regular participation brought traction and growth

over time.


Ready to get started?


Understanding Social Media Kathy Hokunson Regional Sales Manager, Site-Seeker, Inc. \\ [email protected]

Thank You!