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This presentation is part of the resources for the 2-day “Understanding Social Media for the Arts” course funded by Arts Council England, and delivered at MDDA in November 2009 and January 2010 by Adrian Slatcher.
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Adrian Slatcher, Senior ICT Development Officer, MDDA. 4th November 2009
Understanding Social Media for the ArtsA 2 day course for local authority arts engagement officers
Housekeeping
✤ no smoking in the building or directly outside
✤ no fire alarm is expected
✤ open wifi - mdda_internet
✤ switch mobiles to silent
✤ if there is anything you are not sure about please ask
Aim of the Course
✤ The course aims to equip local authority engagement officers with an understanding of how social media and other digital technologies can help engagement with the arts.
Who is it for?
✤ Anyone who is involved in planning, coordinating or delivering arts projects that engage with the public and other stakeholders will benefit from attending.
Learning Objectives
✤ Provide an understanding of Web 2.0 and social media
✤ Introduction to a number of useful social media applications
✤ Create an awareness of good practice in digital engagement through examples and case studies
✤ Know how to plan a digital engagement plan for a project
✤ Be aware of the issues around using digital tools safely and effectively
✤ Understand how to integrate digital engagement with other engagement activities
How will we do this?
✤ Presentations around the key areas of learning
✤ Small group workshops
✤ Case studies
✤ Resources in your pack
✤ A little bit of homework
In your packs you will find...
✤ a copy of the slides for today
✤ workshop exercises
✤ resource guide
✤ additional useful resources
Course Outline - Day 1
✤ 9:30 Registration
✤ 10:00 Introductions & Overview of the Day
✤ 10:15 Understanding Social Media
✤ 11:30 Coffee
✤ 11:45 Workshop 1: Communicating using Web 2.0 Tools
✤ 12:45 Lunch
Course Outline - Day 1 (Cont.)
✤ 13:30 Workshop 2: Collaborating Using Web 2.0 Tools
✤ 14:45 Coffee
✤ 15:00 Developing your digital engagement plan. Case Study: Taylor Nuttall (folly) will talk about the Loveculture widget
✤ 16:15 Overview of the day and homework task
✤ 16:30 Close
Day 2 (Summary)
✤ Wednesday 20th January
✤ MDDA
✤ 9:30 - 16:30
✤ Case Study: Sara Domville, art.locates.me project
✤ Digital engagement - safely and effectively
✤ Workshop 3: Using Rich Media
Introductions
Understanding Social Media
What is social media?
✤ “Social media is content created by people using highly accessible and scalable publishing technologies”(Wikipedia)
What is Web 2.0?
✤ “The second generation of the World Wide Web, especially the movement away from static web pages to dynamic and shareable content and social networking” (Wikipedia)
Characteristics of Web 2.0
✤ Web based (e.g. Facebook) or hybrid web/desktop (e.g. iTunes)
✤ Best of breed (e.g. Twitter is the predominant micro-blogging platform)
✤ Does one thing well (e.g. Flickr is primarily a great online photo album)
✤ Free (or very low cost) to use
✤ Integrates easily with other websites, and mobile devices (e.g. YouTube, Google Maps)
Who is using it?
✤ Individuals
✤ Organisations
✤ Companies
✤ The arts
✤ The community sector
✤ YOUR audience
✤ ....and YOU?
Why are they using it?
✤ it’s easy to use (no need for a training course, or a tutorial)
✤ it’s free to use (just register and go)
✤ it’s quick to use (you can set up a blog in less than a minute)
✤ millions of other people use the most popular platforms
✤ opportunities to interact or “social network”
✤ share your content with other people....and share their’s
Once Upon A Time...
✤ ...there were websites.
✤ You type in the URL and find basic information about an organisation
✤ You might also subscribe to a newsletter or an RSS feed
✤ It would be updated rarely, or not at all
✤ Even the best “content managed” websites still require your audience to find you
Then there was “Web Presence”✤ For instance, the new site for Manchester Youth Arts
Network
✤ Twitter: 342 followers, 282 following
✤ Facebook: 115 members
✤ Flickr Group: 102 items
✤ Myspace: 152 friends
✤ Rather than “pull” people to your website, you “push” your message to the various social media platforms where people are already gathered
Any questions?
The Social Media Toolkit 2009
✤ Hardware
✤ Software
✤ Training
✤ Knowledge
✤ Information
✤ Content
Some General Questions
✤ Laptop/Desktop
✤ Mac and/or PC
✤ Mobile Phone/Smart Phones
✤ Other Devices
✤ Networks/Internet
✤ Training/Knowledge/Experience
✤ Security/Safety
Communication - Key Q’s
✤ Who are you communicating with?
✤ What are you communicating?
✤ When are you communicating?
✤ Why are you communicating?
✤ What hardware do you have or need?
The Key Tools...
✤ Blogs - free software that allows you to have a quick and easy website.
✤ Improve your web presence through quick & easy updating
✤ Quickly develop a website for a new project
✤ Invite other people to provide content
✤ Empower staff, volunteers and others to publish to the web
✤ Receive comments from your audience
Microblogging (aka Twitter)
✤ Twitter one-to-many text messaging, allowing you to quickly disseminate information to your “followers” and find out what you are interested in from who you “follow”
✤ “Real time” information
✤ Reach people on their mobile devices as well as their computer
✤ Market your website or other resources
✤ Encourage informal conversation
Social Networks
✤ Social Networks are networks of people sharing information, content, conversation and contacts
✤ Communicate easily with friends and colleagues
✤ Share information & other content with your contacts
✤ Expand your contacts list to others on the social network
✤ Reinforce communication from other channels
✤ Reach people who use the networks more than surf the web
Specialist Communication Tools
✤ Eventbrite - event management
✤ SurveyMonkey - online surveying
✤ TinyURL & Bit.ly - URL shorteners
✤ Meetup/Upcoming - event planning
✤ Doodle, Meetomatic - simple meeting planning
✤ Twitpic - mobile picture blogging
Summary
✤ An overview of what Social Media/ Web 2.0 means
✤ Why people are using it
✤ The move from “websites” to web “presence”
✤ The Social Media Toolkit 2009
✤ Useful tools for communication - blogging, microblogging, social networks, other tools.
Coffee Break
Workshop 1: Communication
✤You have been asked to organise a one day arts festival in your town or community
✤Decide on a name and theme for your event
✤How do you need to communicate with your audience to promote your event?
✤What social media tools will you use?
Lunch
Course Outline (Afternoon)
✤ 13:30 Workshop 2: Collaborating Using Web 2.0 Tools
✤ 14:45 Coffee
✤ 15:00 Developing Your Digital Engagement Plan
✤ 16:15 Overview of the day
✤ 16:30 Close
Collaboration - Key Q’s
✤ Who is collaborating?
✤ What are you collaborating?
✤ How are you collaborating?
✤ Why are you collaborating?
The Key Tools...
✤ Office Applications such as Excel and Word are now being made available online. For projects where collaboration is key, shared applications offer an alternative to your intranet/network etc.
✤ Collaborative documents - e.g. Google Docs, Google Spreadsheets, Wikis
✤ Allow people in different places to contribute in their own time to a shared document
✤ Gives everyone the same information wherever they are
✤ Saves time and money
Communications Tools
✤ Skype - a VoIP (internet based) phone system that allows free calls over the internet, conference calls, messaging, and video calls.
✤ This and other web-based conferencing tools reduce the need for meetings and can be effective for regular “catch ups” on projects
✤ Can save costs particularly for projects with partners in different cities and different countries
✤ Great for freelancers and home workers
Project Management Tools
✤ Online Project Management - replicates an office “intranet” but can be as flexible as you need.
✤ Low (and sometimes no) cost
✤ Sharepoint (hosted), Basecamp, Huddle are all examples of project management software
✤ File sharing, add users to projects, upload and download documents, secure messaging, To Do Lists, Milestones
Creative Collaboration
✤ Creative Tools become collaborative by virtue of being online.
✤ Social networks - provide opportunities to “crowdsource” views of your network
✤ Virtual environments - Second Life, Machinima (e.g. Moviestorm)
✤ Share creative work - Flickr, YouTube
✤ Live streaming - e.g. Livestream, Ustream
✤ A combination of any of these to make your project truly collaborative
Workshop 2: Collaboration
✤ The arts festival you helped set up this morning was so successful that you have funding for another year. This time your job is to coordinate an event at the festival. This can be a Theatre Performance, an Art Exhibition, a Concert, or a Conference.Because Participants in the event will only be arriving the day before you will have to plan and prepare the show using online tools.
✤ a. Decide on a name and theme for the event
✤ b. How will you need to collaborate to ensure the event is successful?
✤ c. What social media tools will you use to help?
Coffee
Developing a Digital Engagement Plan
✤ We’ve learned about Social Media Tools for Communication and Collaboration
✤ We’ve worked through 2 examples of how we might use them
✤ We want to bring these together in a “digital engagement plan” for our project or organisation
✤ Some Guidelines
✤ An introduction to Loveculture widget from Taylor Nuttall (folly)
✤ Your digital engagement plan
Things to consider
✤ Who is your audience?
✤ What other stakeholders (e.g. funders, artists) do you have to consider?
✤ What technology have you got access to?
✤ What technology has your audience got access to?
✤ Multiple Channels - web, social media, mobile, print
✤ Integrating your message
Things to Consider (II)
✤ Legal requirements (e.g. CRB, Intellectual Property)
✤ Policy issues (e.g. within your own council)
✤ Tagging your information
✤ Getting other people to contribute
✤ Training and skills
✤ Measuring Success (e.g. Google Analytics)
Loveculture
Burning Issues
✤ One thing that you want to know
✤ One issue you have for your own project
✤ One thing that you are going to go away and do
✤ 5 minutes to think about....
Learning Objectives
✤ Provide an understanding of Web 2.0 and social media
✤ Introduction to a number of useful social media applications
✤ Create an awareness of good practice in digital engagement through examples and case studies
✤ Know how to plan a digital engagement plan for a project
✤ Be aware of the issues around using digital tools safely and effectively
✤ Understand how to integrate digital engagement with other engagement activities
Next Time
✤ Wednesday 20th January
✤ Case Study: art.locates.me
✤ Digital Engagement - safely and effectively
✤ Workshop on using Rich Content online
