Blooming Social Media Foundation Academy - understanding social media

TWITTER: @bloominghq | Snap Chat: bloomingsocial | Facebook: Blooming Social Media

WELCOME


Instructor: Jim Rowe - @bloomingjim

No Fire Drill | Exits

Toilets

Timings

Tea/Coffee & Biscuits


What do you get…

18 hours on Instructor led training consisting of both theory and practical

50% Theory - 50% Practical


EXTRAS• Access to the Blooming Social Media Academy Facebook group.

This allows the members of the group to ask questions, share successes and support each other. Blooming Social Media will also publish curated social media related articles to the group.

• Telephone support 9am -5pm Monday to Friday to get immediate help with social media related questions. (Maximum of 25 minutes per month).

• Access to the secure section of the Blooming Social Media resources library on our website.

If members complete all six sessions of the Blooming Social Media Foundation Academy, they are eligible for full graduation – hats and robes are not mandatory! You will of course, receive a well deserved, certificate of achievement.


Understanding Social Media

What is Social Media?

B2B & B2C

Outbound V Inbound Marketing

Strengths & Weaknesses

What is “good Social Media”?


Understanding Social MediaWhat is Social Media?



“websites and applications that enable users to create and share content or to participate in social networking”.







It costs FIVE TIMES more to acquire new customers than it does to keep current ones. [Forrester]

A 5% increase in customer loyalty would increase the average profit per customer by 25-100%.

[TheLoyaltyEffect]

43% of consumers are more likely to buy a new product when learning about it on social media.

[Nielsen]



Weaknesses• Adverts• Creative video can take time• Small businesses often scared of video


Understanding Social MediaStrengths & Weaknesses

Strengths• Unlimited videos hosted

for free• Massive user-base• Simple to use• Everyone uses it• Videos can be

embedded

What is YouTube?YouTube is a free video sharing website that makes it easy to watch online videos.



Strengths• Easy to use• Posts are short & sweet• Great way to start conversation

Weaknesses• Growth has slowed• Difficult to explain• Too easy to use, so people get lazy

What is Twitter?Twitter is a free social networking microblogging service that allows registered members to broadcast short posts called tweets



Strengths• Engagement is 56x Facebook• Easy to use• Very in vogue at the moment

Weaknesses• You need to post lots• Some businesses will struggle with ideas• Still a young audience

What is Instagram?Instagram is an online mobile photo-sharing, video-sharing, and social networking service that enables its users to take pictures and videos, and share them



Strengths• No real competitor• Great app• Very little spam

Weaknesses• Messaging a none-contact costs• Lots of garbage• Many don’t use it effectively

What is LinkedIn?LinkedIn is an online directory of professionals and companies. Individuals and companies use LinkedIn for professional networking



Strengths• Quick - very quick• Personal• The perfect story-telling app

Weaknesses• It scares people• Post are time limited• Difficult to find and build network

What is Snapchat?Snapchat is a mobile app that allows users to send and receive "self-destructing" photos and videos. Photos and videos taken with the app are called Snaps.



Strengths• Huge audience - more than 50% UK• Great desktop and mobile app• People enjoy it• The advertising platform

Weaknesses• That FACEBOOK ALGORITHM• Being challenged by new upstarts• Can be viewed poor for B2B

What is Facebook?Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues.



The Power of Social Media

Social Media Etiquette

What is influence

What is engagement?

Adding value












Understanding Social MediaWhat is engagement?

Engagement is defined differently on each Social Media channel. It’s important to measure engagement and the impact your social media marketing is having on your business.


Understanding Social MediaWhat is engagement?

Facebook defines engagement as likes, comments and shares.

Twitter defines engagement as @replies, retweets and mentions.

LinkedIn defines engagement as the number of interactions on a post plus the clicks and followers acquired divided by the number of impressions.


Understanding Social MediaWhat is Influence?

Social media influence is a marketing term that describes an individual’s ability to affect other people's thinking in a social

online community.

The more influence a person has, the more appeal that individual has to

companies or other individuals who want to promote an idea or sell a product.










Understanding Social MediaSocial Media Etiquette

• We don’t spam – EVER

• We respect each other

• We never get into a fight on Social Media – always take it offline

• We say SORRY when we screw up

• We don’t try to cheat the system – E.G buying likes


Understanding Social MediaAdding Value

Social Media performs best when it adds value.

This is best achieved through content marketing

&


Understanding Social MediaContent Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and

consistent content to attract and retain a clearly-defined audience — and,

ultimately, to drive profitable customer action.



QUESTIONS



BREAKTIME (15m)


Understanding Social MediaLet’s get Practical



QUESTIONS



Thank you