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We are running a hashtag/branding contest through St. Patrick's Day at http://hotblogtips.com/hashtag-branding-contest Detailed tips and examples of over a dozen brands using social media hashtags and Hashtag Hijacking to promote and create brand awareness. These forms of Hashtag Hijacking are NOT spam but a creative and relevant form of social media promotion and engagement. I used Twitter examples but the social strategies used here could easily be implemented across any social network that incorporates hyperlinked "clickable" hashtags. For example, Facebook, Twitter, Pinterest, Instagram, and Google Plus all use hashtags. Be where your audience is. Find trending topics or hashtags and create a social strategy that will fit your brand's message perfectly into the conversation. Important criteria for social branding, hashtag hijacking, and trend jacking: 1. Use high quality images or photographs. 2. Offer real value for your followers. 3. Build authority. 4. Brand every image with a logo or identifying watermark. 5. Every post and image should link to the appropriate page. 6. Hashtags should be used properly and never used to inject content into irrelevant conversations, trends, or topics. 7. Use a single and clear call to action. 8. Your image and/or post should tell a story, peak interest and inspire action. 9. Try to solve a problem, answer a question or give fantastic value with every piece of content. Featured Tweets and Brands: Mr.Tayto Ireland @MrTaytoIreland https://twitter.com/MrTaytoIreland/status/444140335124717568 Baileys US @BaileysOriginal https://twitter.com/BaileysOriginal/status/444880723980214272 Parents Magazine @parentsmagazine https://twitter.com/parentsmagazine/status/444149034677051393 Pensacola Florida @VisitPensacola https://twitter.com/VisitPensacola/status/444184779890515968 Sassy Girlz @SassyGirlzBlog https://twitter.com/SassyGirlzBlog/status/444195905386708992 Mr Owl @MrOwl https://twitter.com/MrOwl/status/444461832133017600 Smuggling Duds @SmugglingDuds https://twitter.com/SmugglingDuds/status/441256562170949632 Chaucer and Molly @ChaucerandMolly https://twitter.com/ChaucerandMolly/status/442791319929241600 Z100 New York @Z100NewYork https://twitter.com/Z100NewYork/status/443598796719550464 WhiskeyDisks™ @WhiskeyDisks https://twitter.com/WhiskeyDisks/status/443778778372644864 Food Network UK @FoodNetwork_UK https://twitter.com/FoodNetwork_UK/status/444121966245449728 https://twitter.com/pamperedchef/status/444895849219641345 The Pampered Chef @pamperedchef Victoria's Secret @VictoriasSecret https://twitter.com/VictoriasSecret/status/444231498174955520 Image credit - Pot of Gold © Vovk27 | Dreamstime Stock Photos http://www.dreamstime.com/ & Stock Free Images http://www.stockfreeimages.com/
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