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How to manage social media and execute a well vetted social media strategy How Social Media is contributing to professional development opportunities. Understanding online reputation management Establishing an online presence for your organization Unpacking the benefits of social media networking for your organization. Ali Engelbrecht: CEO - Women in Business www.womeninbusiness.org.za 2014/02/21

Understanding social media management

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Page 1: Understanding social media management

How to manage social media and execute a well vetted social media strategy

How Social Media is contributing to professional development opportunities.

Understanding online reputation management Establishing an online presence for your organization Unpacking the benefits of social media networking for your

organization.

Ali Engelbrecht: CEO - Women in Business

www.womeninbusiness.org.za 2014/02/21

Page 2: Understanding social media management

“Over the last decade internet usage has increased by a mind-boggling 2 357% on our continent. In Nigeria alone it has rocketed by 21 891% from a small base of only 200 000 users in 2000. Presently one-third of Africans own cell phones — that translates into more than 316 million subscribers. And there’s been a 21 000% increase in social networking.”

www.womeninbusiness.org.za 2014/02/21

Page 3: Understanding social media management

In short, the technological revolution means that our “dark” continent is

beginning to look very bright indeed.Taken from Mail and Guardian online

Rick de Kock is director of Africa operations at TBWA\Africa.

www.womeninbusiness.org.za 2014/02/21

Page 4: Understanding social media management

SOCIAL MEDIA HAS LEVELLED THE PLAYING

FIELDS!!!It is about connecting

with your customers/ allies / comrades…. and finding new ones…

Did you know….. Facebook users helped decide the election which Barack Obama won for his second term in office…he has 24 million fans!

www.womeninbusiness.org.za 2014/02/21

Page 5: Understanding social media management

2014/02/21 www.womeninbusiness.org.za

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