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Formic Media provides stats and an overview of basic social media sites, and they're individual components. This is an excellent overview for those interested in learning more about social media. This is intended for beginners/novices to social media.
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Social Media (the basics) – Part 1Presenter:Date:Location:
Alex Peerenboom & Anna HutsonFebruary 8th, 2012Formic Media
Social Media The Basics – Part 1
• Launched in 2008 to service small business & partners
• Specializes in search, social and website development
• 100% of Account Team Google AdWords, Microsoft adCenter & Google Analytics Certified
• 7 employees & 45+ clients• Strategic partnerships (SEMA, AlphaGraphics, etc.)• Focus on education via monthly Seminar Series
February 8th, 2012 Formic Media Seminars: Social Media
• Intro to Social• Facebook• Twitter• Google+•HootSuite
Social Media The Basics – Part 1
Agenda:
Formic Media Seminars: Social Media February 8th, 2012
• Build a brand community (optimize for visibility)•Online Reputation Management (ORM)• Gain industry and constituent insights
• Engage with your community• Build community & thought leadership• Brand advocates
• Provide affordable customer service
Social Media The Basics – Part 1
Benefits of Social Media:
Formic Media Seminars: Social Media February 8th, 2012
Social Media The Basics – Part 1
February 8th, 2012 Formic Media Seminars: Social Media
Growth of Social Media:
Social Media The Basics – Part 1
February 8th, 2012 Formic Media Seminars: Social Media
Growth of Social Media:
Social Media The Basics – Part 1
February 8th, 2012 Formic Media Seminars: Social Media
Growth of Social Media:
Social Media The Basics – Part 1
February 8th, 2012 Formic Media Seminars: Social Media
Growth of Social Media:
Social Media The Basics – Part 1
February 8th, 2012 Formic Media Seminars: Social Media
Social Media Trends:
Social Media The Basics – Part 1
February 8th, 2012 Formic Media Seminars: Social Media
Social Media Trends:
Social Media The Basics – Part 1
February 8th, 2012 Formic Media Seminars: Social Media
• Brand awareness/SEO•Monitor what people are saying about your
brand online• Proactively prevent customer issues • Provide an outlet for customers to reach you•Own up to your mistakes (if any)
Facebook:
• Timely news updates•Deals & Coupons• Special contests & promotions•Demos, tutorials & how-to’s• Testimonials & case studies• Expert content
Social Media The Basics – Part 1
Facebook:
Formic Media Seminars: Social Media February 8th, 2012
Social Media The Basics – Part 1
February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1
February 8th, 2012 Formic Media Seminars: Social Media
Facebook Best Practices:
Social Media The Basics – Part 1
February 8th, 2012 Formic Media Seminars: Social Media
Facebook Best Practices:
• Sign-up for a ‘Fan’ Page• Fill out business ‘Information’ tab• Add other social media profiles•Use keywords
• Include products, services, etc.• Find & claim ‘Place’ Page•Once claimed, business owner can merge
pages
Social Media The Basics – Part 1
Formic Media Seminars: Social Media February 8th, 2012
Profile vs. Page/Admins:
Page
Profile
Social Media The Basics – Part 1
February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1
February 8th, 2012 Formic Media Seminars: Social Media
Social Media The Basics – Part 1
Formic Media Seminars: Social Media February 8th, 2012
The Wall
Insights – the Google Analytics of Facebook
Like count
Status updates
Facebook adsLikes of the Brand Page
Tabbed Content
Social Media The Basics – Part 1
Formic Media Seminars: Social Media February 8th, 2012
Social Media The Basics – Part 1
Formic Media Seminars: Social Media February 8th, 2012
Social Media The Basics – Part 1
Formic Media Seminars: Social Media February 8th, 2012
• #Likes, reach, people talking about this
• Top posts, etc.• Fan demographics
& location data
Social Media The Basics – Part 1
Formic Media Seminars: Social Media February 8th, 2012
•Customize via iFrames•Side Navigation•Custom Tabs•Set Default Landing Tab
Social Media The Basics – Part 1
February 8th, 2012 Formic Media Seminars: Social Media
• Brand awareness•Monitor what people are saying about your
brand online• Listen to your market• Another outlet for customers to reach you• Bring customer issues from public to private
Twitter:
• Timely news updates• Expert content • Promoting followers and their content (RTs)• Engage entire communities• Customer service
Social Media The Basics – Part 1
Twitter:
Formic Media Seminars: Social Media February 8th, 2012
Social Media The Basics – Part 1
February 8th, 2012 Formic Media Seminars: Social Media
Twitter Best Practices:
Social Media The Basics – Part 1
Formic Media Seminars: Social Media February 8th, 2012
Social Media The Basics – Part 1
Formic Media Seminars: Social Media February 8th, 2012
Social Media The Basics – Part 1
Formic Media Seminars: Social Media February 8th, 2012
Social Media The Basics – Part 1
Formic Media Seminars: Social Media February 8th, 2012
Social Media The Basics – Part 1
February 8th, 2012 Formic Media Seminars: Social Media
• Search Plus Your World (SEO)• Stay ahead of competitors• Ability to segment customers
Google+:
• Timely news updates• Expert content • Video engagement• Provide tailored content to Circles
Social Media The Basics – Part 1
Google+:
Formic Media Seminars: Social Media February 8th, 2012
Social Media The Basics – Part 1
February 8th, 2012 Formic Media Seminars: Social Media
Google+ Best Practices:
Social Media The Basics – Part 1
Formic Media Seminars: Social Media February 8th, 2012
Social Media The Basics – Part 1
Formic Media Seminars: Social Media February 8th, 2012
Social Media The Basics – Part 1
Formic Media Seminars: Social Media February 8th, 2012
Social Media The Basics – Part 1
Formic Media Seminars: Social Media February 8th, 2012
Social Media The Basics – Part 1
Formic Media Seminars: Social Media February 8th, 2012
Social Media The Basics – Part 1
February 8th, 2012 Formic Media Seminars: Social Media
• Track & analyze• Collaborate with a team•Monitor mentions• Schedule in advance• Customize feeds, networks, etc.
Creating Efficiencies: HootSuite
Social Media The Basics – Part 1
Formic Media Seminars: Social Media February 8th, 2012
Multiple Profiles
Twitter Search
Navigational Menu
Customized Feeds
Type your 140 Tweet &
Send
Social Media The Basics – Part 1
Formic Media Seminars: Social Media February 8th, 2012
Set access permissions
and send posts to
multiple social networks in
one click.
Social Media The Basics – Part 1
Formic Media Seminars: Social Media February 8th, 2012
Social Media The Basics – Part 1
Formic Media Seminars: Social Media February 8th, 2012
Social Media The Basics – Part 1
Formic Media Seminars: Social Media February 8th, 2012
What We Do
Services
Local SEM Company for Small Business
Formic Media's pay-per-click (PPC) advertising services provide small and local businesses guaranteed visibility within targeted search results, via paid "sponsored listings".
PAY PER CLICKFormic Media's search engine optimization (SEO) services help small and local businesses to generate visibility within "organic" or “natural" search engine listings.
SEARCH ENGINE OPTIMIZATION
Formic Media's SEO-friendly website design and development services provide small businesses with an affordable, functional and highly visible Web presence.
WEB DESIGNFormic Media's social media marketing (SMM) services enable small and local businesses to leverage free/ low-cost networks to gain increased brand awareness.
SOCIAL MEDIA MARKETING
We have created the appropriate processes, tools and methodologies needed to be efficient and cost effective for your team and your clients.
PARTNERSHIPSAttend Formic Media's free monthly search engine marketing seminars. Learn the latest and greatest in the search engine marketing industry.
FREE SEMINARS
February 8th, 2012 Formic Media Seminars: Social Media
Thank you!
February 8th, 2012 Formic Media Seminars: Social Media
Contact John McPhee for more [email protected]
503.517.9059 x122
Social Media The Basics – Part 1
