#b2bhuddle

Oracle Reading, May 2, 2013

#b2bhuddle

The best speakers, the best networking,

the best socialising, and the most interesting people.“ ”

#b2bhuddle

The B2B Huddle

• Started at Dell in 2009• One-day event • Bringing together senior

communicators and marketing professionals

• In an environment that’s informal, relaxed and sales-pitch-free

• The expected outcome for you is new or renewed connections and actionable insights that you can apply in your business

http://www.flickr.com/photos/jamin2/5537235595/

#b2bhuddle

Today’s Theme: B2B Content Marketing

• What does it take to be a great B2B content marketer?- to drive more traffic, create a better customer experience and for lead

generation

• How are companies building the foundations for effective content marketing?- from creation and sharing of compelling content, to nurturing healthy

communities and building content marketing into current processes

• What are the pitfalls to B2B content creation, curation and marketing?- how do we avoid them?

• How are we measuring success?

#b2bhuddle

The most important objectives for content marketing activity according to eConsultancy’s Content Marketing Survey report, October 2012.http://econsultancy.com/uk/reports/content-marketing-survey-report

#b2bhuddle

Four Keynote Speakers

1. Allan Schoenberg, CME Group 10:30am- “How social media

highlights the demand for social currency”

2. Kimberley Brind, Oracle 11:15am- “B2B social

marketing… smoke and mirrors no longer required!”

3. Doug Kessler, Velocity Partners 12:15pm- “B2B Content Marketing:

Where the Juggernaut is Headed”

4. Livia Giulia Zuppardo, Google 2:00pm- “Google+: amplifying

your marketing through identity, relationship and sharing content on the web”

http://www.b2bhuddle.com/2013/03/20/agenda-6th-b2b-social-media-huddle/

#b2bhuddle

Huddle Session Leaders

http://www.b2bhuddle.com/2013/03/20/agenda-6th-b2b-social-media-huddle/

Time Henley (Main) Wraysbury (Opposite) Shillingford (Right)

15:00-15:50

Nick GarnerCEO, SearchWorks Content Marketing

Social Proof Online for B2B

Luke Brynley-JonesCEO, Our Social Times

Measuring B2B Content Marketing

Farhan RehmanDigital Content Editor, Gatwick Airport

Finding the storytellersCurating the best B2B Content

16:15-17:05

Katy HowellCEO, Immediate Future

Three steps that will help you to extract the value from social content and generate leads

Matt RussellCEO, WebHostingBuzz

Social media in a service industry

Rob Shimmin Managing Director, Shimmin Brand Protection

Who are you…online and in person?

#b2bhuddle

Oracle Reading, May 2, 2013