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SoLoMo The Rise of Digital Marketing
By Alec Kim P. Santos
SoLoMo
Social Mobile
Local Refers to Social Media pla1orms that provide
consumers and business a place for
discussion. Refers to the loca9on and proximity of the business and the
consumer.
Refers to the smartphones and
mobile devices use by consumers.
SoLoMo is an acronym that applies to the integra9on of one’s social media pla1orms and physical loca9on with
one’s mobile device.
For businesses, SoLoMo represents an opportunity to micro-‐target
prospects and consumers wherever, whenever, with contextually-‐relevant content, informa9on or promo9on that is also designed to be shared on
social media.
Consumer Perspective
Business Perspective
SoLoMo Defined
Reference: hDp://www.socialmediatoday.com/content/solomo-‐what-‐and-‐why
SoLoMo Benefits
Makes the customers the marketers themselves
Easier and more enjoyable user experience The target market of
a business is easily communicated with
Endless Possibili9es
Examples of SoLoMo
V a s D r a fi k i s a t r a n s p o r a 9 o n company located in Sweden. With a use of a smartphone and geotags, a tourist can have a guided tour of the city while riding there trams through a free applica9on.
F a c e d e a l s i s a n applica9on that uses a f a ce de tec to r t o provide coupons and freebies to customers w h o f r e q u e n t e s t a b l i s h m e n t s a ffi l i a t e d w i t h facedeals.
ShopKick gives users with an exci9ng way to shop by simply
giving them points for entering stores and scanning products with their mobile
device. ShopKick gives out reward points and coupons using their
appliac9on.
Effects of SoLoMo to E-Commerce
SoLoMo creates a connec9on for businesses and their market. Integra9ng different It gives business the chance to make their market experience their products and even adver9se their products. It also makes it easier to create a beDer customer experience
by giving them rewards through coupons and points. SoLoMo, all in all, opens up possibili9es for E-‐Commerce to expand and market.
Effects of SoLoMo to E-Commerce
Through the innova9on of different entrepreneurs and businesses, SoLoMo also answers and provides to the needs of the market. The integra9on of Social, Loca9on and Mobile gives the consumers more ways to make us of their smartphones and make daily tasks easier and enjoyable. Just like how “Vaastrafikk” created an
applica9on that makes travelling cheaper and easier and how “ShopKick” makes shopping more rewarding and enjoyable.
SoLoMo in the next 2 years
In the next 2 years, I believe that SoLoMo will be used by different companies here in the Philippines and abroad. SoLoMo will be a staple and a need for these companies because with the technological advancements and the people’s rampant use of their mobile devices, it is possible that people can do everyday transac9ons with the use of
their mobile device.
SoLoMo in the next 2 years
I also believe that more applica9ons will be created to integrate tasks not usually done using mobile devices. Adver9sers will certainly make use of SoLoMo in aDrac9ng
consumers to try and bye their products.
Sources • hDp://searchconsumeriza9on.techtarget.com/defini9on/SoLoMo-‐social-‐local-‐and-‐
mobile • hDp://www.hallaminternet.com/2012/op9mising-‐your-‐site-‐for-‐mobiles/ • hDp://www.socialmediatoday.com/content/solomo-‐what-‐and-‐why • hDp://www.techopedia.com/defini9on/28492/solomo • hDp://www.entrepreneur.com/ar9cle/226408 • hDp://newsroom.cisco.com/feature/985956/SoLoMo-‐Why-‐It-‐MaDers-‐and-‐What-‐
You-‐Should-‐Know
