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SoLoMo stands for Social - Local - Media
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SoLoMoInna Basilla K31
SOCIAL• Networks• Communication• Interaction• Social websites
• Languages• Location•Reviews•Relevance
LOCAL
Everyone and everything is within reach
Mobile
• Applications•Mobile Users• Convenience
SoLoMo: Effects to E-commerce• Reach• Generate Awareness• Growth• Save time and effort• Promotion
SoLoMo: Implications to Ecommerce
• Barriers to entry are lower• Opens new opportunities• Increase of expenses for advertising• Highly competitive market• Easier to get noticed
SoLoMo in 2 years: An Effective and Popular Strategy
A MARKETING REVOLUTION