S O L O M OS O C I A L L O C AT I O N M O B I L E

T a k i n g M a r k e t i n g f o r M o r e P r e c i s i o n

B y S o n j a B a r i a

a more mobile-centric version of the addition of local entries to search engine results

Business Perspectivean opportunity to micro-target prospects and consumers –anytime and anywhere! Enables information and promotions to be contextually-relevant to target market. PLUS! It is designed to be shared on its social platform.

SoLoMo

a more mobile-centric version of the addition of local entries to search engine results

Consumer Perspectivea social mobile app that is aware of your physical location and that you can interact with from your mobile device, both to input information (check-ins, posts, status updates, ratings and reviews, etc) and to receive information (store hours, products and services, ratings and reviews, coupons and promotions of nearby businesses).

SoLoMo

• Your Description Goes Here

SOCIAL• the arena of the

“influencers”• where people discuss

their experiences, sentiments about companies or products

• where play of “word of mouth” happens

MOBILE• Applications

accessible anytime and anywhere

• Enables accessible canvassing of price lists and brands

• Enables real time connection

LOCATION• Provides Findability

of a company or product in respect to the person searching

• Based on the searcher’s proximityfor nearby inventories/ prices

SoLoMo

“ To stay relevant, businesses need to get social, think local, and spend on mobile."

Differentiating Features SoLoMoThe GPS technology integrated into these devices provides more accurate geo results than the "IP mapping" approach necessary for home or office PCs.

When you search for a product, brand or company, it gives you results that are based on your proximity. Thus, it becomes more contextually-relevant to consumers. It gives more chances of sales due to higher findability and accessibility. Better than your normal search engines!

Implication to E-commerceSoLoMo

“ It’s created a bit of a Pandora’s Box for businesses and marketers.”

– Jacey Gulden, uber-brand journalist

For many years, the world of commerce have been aiming for higher accessibility. Now that we have E-commerce, everyone in the market have been gearing towards solutions of personalization or customizable targeting. ‘SoLoMo’ has successfully provided the linkage of 3 vital factors of commerce.

Implication to E-commerceSoLoMo

“ It’s created a bit of a Pandora’s Box for businesses and marketers.”

– Jacey Gulden, uber-brand journalist

Marketers can easily access their niche target consumers, which eventually translates to easier build up of many closed deals. Consumers, on the other hand, are abundantly fed of reviews, product information and latest promotions. These makes them smarter consumers!

The Future: 2 years from nowSoLoMoTwo years from now, SoLoMo will be a staple tool of marketers. Not just by big companies but especially by Small and Medium Enterprises.It could be threatened by facebook or google, since by anytime they can upgrade their systems and function as the same with SoLoMo.

SoLoMo can strengthen the faceless and chashless transactions of business in the future. All will be through mobile, cash wiring, e-wallet payment etc.