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The opportunities, statistics, and reasons why the social, local, mobile intersection should be so much more than an afterthought in your marketing planning.
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SoLoMoThe next big thing that’s the same as it ever was.
Tweeting? @AMA_Tulsa #SoLoMo @Mandy_Vavrinak
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Another New Acronym?
Social - Local - Mobile SEO SEM SMS LBE
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Same As It Ever Was...
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Social?- network
Local?- relevant
Mobile?- timing
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Same As It Ever Was
Channels and audiences Listen, Test, Track, Respond
- Everything you as a brand do… matters
New realities, new approaches- Optimize for usage and environment
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Why Mobile?
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Mobile Lifestyle
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77
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The Next Big Thing is Small
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Why Local?
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Social Drives Local
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Mobile Social Apps
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Social/Local Is Baked In
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What About “Non-Social”
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Mobile Share - Search
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What Matters Most
Google BookmarksStumbleUponTwitterFacebookGoogle +LinkedInEmailRadio, TV, Print
Siri, search the web for...
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Social Is Not A “Thing You Do”
Be findable for the right things Be usable/visible on the right platforms Be available via networks and channels Think different...
- Interactions in person need to feel organic, too
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Social Local Mobile - In Action
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Questions?Twitter @Mandy_Vavrinak
