Direct Marketing News THE - DMNews.commedia.dmnews.com/documents/43/2013mk_11613_10501.pdf · Social media marketing ... marketing SoLoMo Customer loyalty — ... Use our e-prints

Print• Display• Recruitment• Source• Essential Guides: - Data Driven Marketing - Loyalty - Multichannel - Email• Proprietary Surveys• Licensing and Reprints• Custom Publishing

DigitalAd units• Run-of-Site• Interactive / Rich Media • VideoNewsletters• Daily Insider• Email WeeklySponsorship• Sector• iPad• Job Postings• Key Word• Digital Edition Online Directory• Enhanced listings

Lead Generation• Sponsored Promotion• Hot List of the Day• Whitepaper of the Day• Telemarketing

Events• Marketing Hall of Femme• 40 Under 40• Marketing Partnership Summit• Roundtables• Caples Lead Generating Events• Virtual Events• Webcasts

DIRECT MARKETING NEWS: MISSION STATEMENT

Direct Marketing News is THE go-to resource for innovative marketers

hungry for insight on results-driven strategies and trends to propel

their multi-channel marketing forward.

Contact information: Jacqueline Gould, Advertising Director646-638-6171 | [email protected]

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71%

21%5%Agencies

Client-sidemarketers

Suppliers

55%Senior-most marketer

29%Marketing managerand above

16%

(CMO, SVP Marketing,Corporate and General

Management Executives)

Creative, operational, technical, education, advertising, promotion, PR managers

READERSHIP — TYPE OF BUSINESS TITLES

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Direct Marketing News: Core Reader

• 100% year-one direct request

• 100% qualified

• 55% C-suite / senior-most marketing titles

• 71% client side marketers

• 55% C-suite / senior-most marketing titles

Verticals include: automotive • insurance • multichannel merchants • online-only retailers • traditional outlets • financial services (banks, insurance, credit cards, investments, real estate) • healthcare • hi-tech (computers,

software, internet related products and services) • publisher/subscription marketers • communications • entertainment • hospitality • tourism and travel • tradeshows • manufacturers and packaged goods

• educational • government agencies • public administration • transportation • utilities • fundraisers • assoc-iations (non profit groups, charities, clubs, membership organizations) • agencies • publishers • media

December 2012 | www.dmnews.com

THE WORKWhat’s your Chateau? p32

Marketers need a new,data-centric approachto customer loyalty

01_Cover.indd 1

12/12/12 5:23:49 PM

*New BPA audited full audience reach of 150,000+ across digital, social media, print and events


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2013 Editorial Calendar

In-Depth (main feature)

Best Practices feature

One Tough Question

Next (trends) Essential Guide

January

Marketing's Influence on

the Customer Experience

Email marketing Customer loyalty AttributionData-Driven Marketing

February PrivacySocial media

marketingBig data Direct response —

MarchHow VOC Supports

MarketingCustomer analytics Segmentation Content marketing —

AprilThe CMO-CIO Connection

Direct mail Marketing ROIMarketing as

a serviceLoyalty Marketing

MayThe Changing Role

of the AgencyMobile marketing Direct response

Social media marketing

—

June 40 Under 40 Lead generation Attribution Marketing analytics —

JulyCompensation's

Impact on MarketingContent marketing Privacy Print

Multichannel Marketing

AugustMarketing in the Contact Center

Segmentation and targeting

Customer engagement

Mobile marketing —

SeptemberThe Madness of Marketing Silos

Direct responseMarketing

measurementVoice of the

customer—

October Customer Loyalty Behavioral targeting Social CRM Big Data Email Marketing

NovemberMarketing's

Evolving Role in the Sales Process

Attribution Online communities Lead generation —

DecemberTrends to Watch

in 2014Multichannel

marketingSoLoMo Customer loyalty —

*Ad due dates are the 10th of the month prior

2013Essential Guide

A SUPPLEMENT TO

www.d

mnews.com

n Navigating the Murky Boundaries of Privacy

n Hot List: 4 Data Issues Marketers Should Not Ignore

n Trend Watch: Industry Insiders on Data Issues and Opportunities

01.Cover_v3.indd 1 12/18/12 2:42:21 PM

January 2013 | www.dmnews.com

Caples Awards

On the sceneat Caples p32

MARKETER VS.

REALITYUsing data to align marketers’ perceptions with the actual customer experience

01_Cover_v3.indd 1 12/18/12 9:32:25 AM

**All Essential Guides, and our Oct issue will have bonus distribution at DMA Annual 2013


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2013 Advertising Rates

Sponsored Promotion

Whitepaper of the Day

Hot List of the Day

Telemarketing

Deployment Rate

$5,965 $2,835 $2,260 Upon Request

CPL $50-$150

Print

lead generation

Display

Frequency Full Half Quarter

1x $8,880 $6,215 $3,555

3x $8,440 $5,905 $3,375

6x $7,995 $5,595 $3,195

12x $7,550 $5,280 $3,025

20% premium added to back cover position | 15% premium added to inside front and inside back cover positions | 10% premium added to all guaranteed run-of-book positions

Careers

Frequency

Full (includes 4 online job postings)

Half(includes 3 online job postings)

Quarter(includes 2 online job postings)

Eighth(includes 1 online job posting)

1x $6,215 $4,350 $2,490 $1,245

3x $5,905 $4,130 $2,365 $1,180

6x $5,280 $3,700 $2,115 $1,055

12x $4,970 $3,480 $1,990 $1,000

Source

Frequency 4 columns x 4" 4 columns x 3" 4 columns x 2" 4 columns x 1" 2 columns x 4" 2 columns x 3" 2 columns x 2" 2 columns x 1"

1x $1,155 $1,125 $1,090 $1,060 $580 $560 $545 $530

3x $1,100 $1,065 $1,040 $1,010 $545 $535 $520 $505

6x $975 $955 $925 $905 $490 $480 $460 $450

12x $925 $890 $870 $850 $460 $445 $435 $425

lead generating eventsVirtual Event

Keynote $13,125

Session $9,870

Booth $4,360

Webcast

Editorial $23,625

Collaborative $21,000

Partner $18,375

*All rates are net

eventsRoundtable

Sponsor $22,920

Caples

Session $12.5K-$15K

Reveal $13,800

*See Caples rate sheet for all opportunities

*Includes digital and iPad editions


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2013 Advertising Rates (cont’d)

Display

FrequencyLeaderboard(728x90)

Navigation Bar (980x30)

IMU(300x250)

1 month $3,125 $2,890 $2,545

3 months $3,000 $2,780 $2,440

6 months $2,880 $2,660 $2,340

12 months $2,630 $2,430 $2,140

CPM $105

Newsletters

FrequencyDaily Insider(728X90, txt link & logo)

Email Weekly (728X90, txt link & logo)

1 week $5,250 $2,260

2 weeks $4,990 $2,140

3 weeks $4,725 $2,030

4 weeks $4,460 $1,920

*Daily Insider deploys 5x a week, Email Weekly deploys 1x a week

Online Directory

Option A Option B Option C

Annual Rate $1,325 $1,130 $900

Dmnewsjobs.com

FrequencyLeaderboard(728x90)

IMU(300x250)

Slim IMU(300x100)


1 month $1,270 $1,020 $760 $1,145

3 months $1,220 $975 $730 $1,095

6 months $1,170 $935 $705 $1,055

12 months $1,070 $855 $640 $965

Job Postings

30-day $300

60-day $510

Sponsorships

FrequencySector (728x90, 300x250 & 300x100)

Digital Edition(728x90)

iPad(320x50, 728x90 & 360x90)

Keyword(728x90)

1 month $7,215 $2,625 $1,575 $1,575

3 months $6,625 $2,495 $1,500 $1,500

6 months $6,025 $2,360 $1,415 $1,415

12 months $5,485 $2,230 $1,340 $1,340

digital

*All rates are net

Interactive/Rich Media

Frequency Prestitial(640x480)

Page Peel (see specs)

Pushdown(980x418)

Skin(see specs)

1 day $1,575 $1,315 $1,050 $5,250

3 days $1,495 $1,250 $995 $4,725

6 days $1,420 $1,180 $945 $4,200

12 days $1,340 $1,115 $890 $3,675


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Obtain the most targeted, integrated marketing candidates with Direct Marketing News Careers

solutions, both online and in print. Active and passive job seekers are arriving at jobs.dmnews.com

for the latest career information, people moves and the hottest job offerings. Direct Marketing News

provides the industry with a marketplace of jobs for marketing professionals across all levels and

sectors. Position your vacancy with the one brand sure to deliver!

Direct Marketing News Careers solutions include:

Monthly Edition Careers Section • Job Site Postings • Job Site Advertising • Job Postings in Daily Insider

Direct Marketing News Careers


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Direct Marketing News Licensing, Reprints & E-prints

Eprints:

• Direct Marketing News produces and delivers a ready-

to-use PDF of the article, which can include your company

logo and contact details.

• The purchasing company can host the PDF on its website,

send to clients/contacts via email, disk or on a CD.

• This option is ideal for email marketing and PR campaigns.

- Non-printable: $700

- Printable: $1700

Hard Copy Reprints:

• 4-color, 100 lb. stock

• Single sided

- Half Page: $1150

- Full Page: $1440

Full Marketing License:

• E-prints

• Hard Copy Reprints

• Marketing Collateral License

- Half Page: $1475

- Full Page: $2175

Video:

• Link to online video coverage

Rate: $2000

Plaque:

• 12” x 15” (Cherry, Oak, or Black Matte-base)

plaque with personalized engraving

• Includes proofing, formatting, production, and shipping

- Half Page: $790

- Full Page: $825

Marketing Collateral License:

• Use of DMN logo and editorial quotes

Rate: $650

Laminates: $45 (bulk pricing discounts available)

Counter card with Easel: $65

SPECIAL TRADE SHOW PACKAGE• Marketing Collateral License

• Laminates

• Counter Card with Easel

Rate: $765

Promote your coverage with Direct Marketing News’ custom reprints

Created with high standards and competitively priced, Direct Marketing

News articles can be reprinted in their original form or customized to meet

your specific requirements. Choose between reprints and e-prints (elec-

tronic PDFs) for a unique and cost-effective way to market your company,

services, and solutions. Use our e-prints to elevate your profile and show-

case your coverage while driving traffic to your site. Reprints can be used

in handouts, media kits, mailings, and in corporate displays.

*All rates are net **Minimum 500 copies for Hard Copy Reprints


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Direct Marketing News dmnews.com

Page Peel (see specs) Prestitial (640x480) Pushdown (980x418)


Leaderboard(728x90)

Skin (see specs)

IMU (300x250)

*Webstats: Omniture 2012 average

Page Views: 200k Visits : 120k Unique Visitors: 97k


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Direct Marketing News Online Directory

Option A: $1,325100 word description, logo, full contact information,

2 corporate asset downloads, video, social media links,

editorial links, featured listing on HomePage, featured

listing channel page, featured in one week of Daily Insider

Newsletter, featured as “Company of the Week” on

dmnews.com

Option B: $1,13075 word description, logo, full contact info, 1 corporate

asset download, social media links, editorial links,

featured listing on channel page, featured in one week

of Daily Insider Newsletter

Option C: $90025 word description, logo, full contact information, social

media links, editorial links, featured in one week of Daily

Insider Newsletter

Main categories include: Agencies & Creative Services, Data Management &

Analytics, Digital Marketing, E-Commerce, Insert Media,

List Services, Marketing Services, Media, Printing, Mail

& Fulfillment, Research & Strategy

Be one click away from buying decisions of thousands of marketing

professionals turning to the Direct Marketing News Online Directory every

day. With over 150 categories, stand out in the areas that best define your

capabilities and drive leads to your company.

3 Options Available!


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Direct Marketing News Mobile/iPad/Digital Edition Sponsor

Whether it’s an exclusive sponsorship of the digital edition or app, Direct Marketing News makes it easy for you to get exposure to marketers on the go!


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Direct Marketing News Newsletters

Daily Insider

Delivered Daily to over 32k* direct, database &

interactive marketers. The must-read for marketers

and their agencies every business day for its break-

ing news coverage and expert analysis on all aspects

of integrated marketing. Widely quoted by other news

media and aggregators, this newsletter contains a

run-down of essential daily news as well as features,

case studies and analysis from the print edition.

Email Weekly

Delivered each Wednesday to over 21k* email

marketers. The primary source of original news, expert

views, case studies, best practices and tips on the ever-

changing practice of email marketing. Find out how to

get the most out of your email marketing, and how to

navigate the regulatory environment while getting the

best return on your investment.

The following editorial e-Newsletters are published by Direct Marketing News and are available for sponsorship:

*Omniture 2012 average


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Direct Marketing News Lead Generation

Whitepaper of the Day Delivered daily to over 30,000* opt-in integrated marketers. This

broadcast service enables suppliers and research firms to announce

whitepapers, best practice guidelines, research results and other

free literature in all sectors of integrated marketing.

Hot List of the Day Delivered daily to 15,000* direct, database & interactive market-

ers; single sponsored daily HTML email blast to eager subscri-

bers. These direct marketers want to stay informed on what’s new

in response, compiled, postal and email lists in this popular service

which showcases one new mailing list every business day. Detailed

info on each list and where to get it make this an invaluable resource

for mailing professionals.

Sponsored Promotion Delivered on Demand to over 31,000* marketers. Sponsorships avail-

able for email blast of special client promotions sent to

Direct Marketing News subscriber base. Promotion examples

include, but are not limited to: Webcasts, Trade Show Exhibition,

Special Announcements, New Product Launches, Advertisements,

Anniversaries, New Business wins, and Congratulatory messages.

TelemarketingOur telemarketing program utilizes our year-round circulation

requalification efforts to target the most customized lead requests.

Add proprietary questions to our ongoing circulation efforts to

ensure you are only receiving what YOU deem an acceptable

marketing or sales ready lead.

You want sales leads? We have multiple ways to deliver them. Don’t pick

just one – ask about our content syndication program which will utilize all

appropriate Lead Generation products to guarantee you the most qualified,

up-to-date, sales and/or marketing ready leads.

*Omniture 2012 average


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Direct Marketing News Lead Generating Events

Customer Data That Delivers: A Direct Marketing News Virtual Event

Sign up today to get the insight you need

to capture customers’ attention and in-

spire them to act—measurably improving

marketing performance as a result.

WHO: Estimated 1,500 marketing decision makers

WHAT: An online event to foster live, interactive dialogue between marketers & sponsors

Marketers who take a “right data, right time, right action” approach can improve marketing performance and increase customer value.

Lead Generation

Loyalty & E-commerce

Retail / Catalogs

B-to-b marketing


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Direct Marketing News Lead Generating Events

Direct Marketing News webcasts are an author-

itative and interactive marketing opportunity

for advertisers, allowing you to communicate

thought leadership to a captive audience. Led

by a senior editor, webcasts feature the most

respected marketing executives. Sponsoring a

webcast develops leads culled from the Direct

Marketing News audience in an educational and

informative atmosphere. We offer three webcast

sponsorship packages to effectively meet your

objectives: Editorial, Collaborative, and Partner.

FormatContentcreation

ModeratorSpeakerrecruitment

Sponsor speaking opportunity

Control of content

Editorial DMN DMN DMNSponsor has 10 minutes at the end of Q&A

DMN

CollaborativeDMN & Sponsor

DMNDMN & Sponsor

Sponsor speaks on panel

DMN & Sponsor

Partner Sponsor DMN SponsorSponsor speaks on panel

Sponsor

Direct Marketing News takes responsibility for all webcast promotions, registrations, and on

demand promotions afterwards. Your webcast is available for a year after it runs. You will

receive all registrant contact information and have the option to purchase the webcast file.


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Direct Marketing News Roundtable Sponsorship

The roundtables bring together marketers to discuss important

issues and relevant topics of concern to all marketing executives.

The eight to 12 roundtable participants will include 50% client side

marketers and high-level thought leaders.

For the sponsor company this is an outstanding opportunity to:• Demonstrate expertise• Deliver insight• Share thought leadership

Before the Event: Inclusion within promotional activities leading up

to the event. Invites for attendance include mention of sponsor. Sponsor

can suggest prospectives and clients they would like present, but final

decision will be made by Direct Marketing News editors.

During the Event: Sponsor to attend and participate

in closed door roundtable with one seat at the table.

After the Event: Full page display advertisement for sponsor to

appear in Direct Marketing News’ print edition and online at dmnews.

com, aligned with roundtable editorial. Podcast featuring edited com-

mentary discussing roundtable. Online branding ad along side podcast.

Podcast will be archived and available for viewing on DMNews.com.

Direct Marketing News’ highly successful Roundtable Series for 2013 will address a wide range of topics critical to marketers, including:

Big data • Consumer privacy • Email marketing • Lead generation

• Analytics and measurement • Segmentation and testing •

E-commerce • Social media • Mobile marketing • Search marketing

• Women in Marketing

DMN Roundtable Terms & Conditions: Video taping the roundtable session is prohibited. The roundtable event will take place between the hours of 8:30a and 11:00a with breakfast being served. Request for different meals or time of day will come at a surcharge to the sponsor. Under no circumstance should the details of the roundtable discussion be published in any format including print, online, social media channels, etc by the client or any attendees prior to the publication date.


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Direct Marketing News Source

2” x 2”

Direct Marketing News Source is a must for any company seeking a cost-effective opportunity to maximize exposure,

and the potential for new business. It is built on the concept of continuity, giving your company year-round visibility

to the decision-makers who read the publication. Make an impact and deeply penetrate this elite audience by taking

advantage of a variety of listing options to make your company stand out!

Source

Frequency 4 columns x 4" 4 columns x 3" 4 columns x 2" 4 columns x 1" 2 columns x 4" 2 columns x 3" 2 columns x 2" 2 columns x 1"

1x $1,155 $1,125 $1,090 $1,060 $580 $560 $545 $530

3x $1,100 $1,065 $1,040 $1,010 $545 $535 $520 $505

6x $975 $955 $925 $905 $490 $480 $460 $450

12x $925 $890 $870 $850 $460 $445 $435 $425

Brand your company and reach 45,000 qualified subscribers on a monthly basis

4” x 4”

2” x 1”

2” x 3”

Documents

Direct Marketing News THE - DMNews.commedia.dmnews.com/documents/43/2013mk_11613_10501.pdf · Social media marketing ... marketing SoLoMo Customer loyalty — ... Use our e-prints